This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development.
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课程信息
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第 1 门课程（共 4 门）
中级
Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.
完成时间大约为9 小时
英语（English）
字幕：英语（English）
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 1 门课程（共 4 门）
中级
Completion of university principles of marketing or core marketing course or at least two years of B2B work experience.
完成时间大约为9 小时
英语（English）
字幕：英语（English）
提供方
艾莫利大学
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.
授课大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
INTRODUCTION
This module will define the scope and importance of marketing channels in the firm's route-to-market strategy. A case example involving distribution of oral rehydration salts in Africa will be used as an example of the trade offs, objectives, and practical solutions that a channel strategist would employ. This module will also overview the course structure and the general framework for developing your channel strategy, solving route-to-market problems, and the organization of the course content. Begin by downloading the slide deck in the reading section to annotate and follow along with the video lecture.
完成时间为 2 小时
6 个视频 （总计 48 分钟）, 3 个阅读材料, 1 个测验
完成时间为 2 小时
EXPLOSIVE CHANNEL VALUE
In this session, we will consider how marketing channel strategy can be a source of value, leading to revenue growth via the identification of new customer segments or intensifying existing segment purchases. A series of examples will illustrate how innovative routes-to-market can result in explosive value and differentiated product-channel offerings that can become the basis of competitive advantage.
完成时间为 2 小时
3 个视频 （总计 23 分钟）, 2 个阅读材料, 2 个测验
完成时间为 2 小时
CHANNEL BENEFITS
Overviews the most common channel benefits desired and valuation differences. Provides a case example of how these preferences can and should drive key channel decisions, like whether a grocer should offer an online channel to customers.
完成时间为 2 小时
4 个视频 （总计 36 分钟）, 2 个阅读材料, 1 个测验
完成时间为 3 小时
AUDITING BENEFITS
This session will illustrate how to use a channel benefit audit tool to guide channel solutions and resource priorities. The channel benefit audit is fundamental to informing decisions around positioning, pricing, and competitive advantage.
完成时间为 3 小时
4 个视频 （总计 80 分钟）, 2 个阅读材料, 1 个测验
审阅
- 5 stars58.82%
- 4 stars29.41%
- 3 stars8.82%
- 1 star2.94%
来自MARKETING CHANNEL BENEFITS的热门评论
由 MN 提供Oct 28, 2021
This course was very helpful for understanding the impact of channel benefits in the market and helping me learn how to add value to a product or business with no changes to the actual product itself.
由 VR 提供Apr 20, 2022
Incredible course to learn about Marketing Channels and how to use them properly in a business. The course is explained really well and with great examples.
关于 Marketing Channel Strategy & B2B2C Routes to Market 专项课程
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
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