课程信息
9,733 次近期查看

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

完成时间大约为10 小时

建议:4 weeks of study, 2-4 hours/ week...

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music

  • Check

    Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands

  • Check

    Develop a vision for a recording project and engage in a professional conversation with producers

  • Check

    Plan, design, and launch a crowdfunding campaign

您将获得的技能

Music businessMarketingCrowdfundingSocial MediaNetworking

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

完成时间大约为10 小时

建议:4 weeks of study, 2-4 hours/ week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 1 小时

Welcome!

1 个视频 (总计 2 分钟), 4 个阅读材料, 1 个测验
1 个视频
Welcome!1分钟
4 个阅读材料
How This Course Works10分钟
Earn a Certificate for this Course10分钟
Connect with Your Classmates10分钟
A Note from Your Teaching Assistant10分钟
1 个练习
What do you hope to accomplish?8分钟
完成时间为 2 小时

Your Foundation

4 个视频 (总计 39 分钟), 3 个阅读材料, 1 个测验
4 个视频
Developing Your Identity, Vision, and Intention14分钟
Musicianship = Entrepreneurship12分钟
How to Become a More Effective Band Leader10分钟
3 个阅读材料
Overcoming An Internal Struggle10分钟
About Your Instructor: Leah (a.k.a. Elisa Smith)10分钟
Case Study: Elisa Smith's IVI10分钟
1 个练习
Case Study: Elisa Smith's IVI20分钟
2
完成时间为 1 小时

Your Brand

4 个视频 (总计 31 分钟), 1 个阅读材料, 1 个测验
4 个视频
Building Your Fanbase9分钟
The Art of Networking5分钟
Partnering With Brands14分钟
1 个阅读材料
Using Brand Names in Your Songwriting10分钟
1 个练习
Case Study: Brand Partnerships20分钟
3
完成时间为 1 小时

Your Record

5 个视频 (总计 46 分钟), 2 个阅读材料, 1 个测验
5 个视频
Choosing The Right Producer11分钟
Establishing A Vision and Intention for Your Record9分钟
Setting Up a Simple Recording Budget13分钟
Case Study: Do You Need A Producer?10分钟
2 个阅读材料
The Beginning of a Beautiful Friendship10分钟
Recording In the Studio10分钟
1 个练习
Case Study: Do You Need A Producer?16分钟
4
完成时间为 1 小时

Your Money

5 个视频 (总计 31 分钟), 2 个阅读材料, 1 个测验
5 个视频
5 Tips for Turning Your Band into a Business2分钟
Crowdfunding: Pre Launch6分钟
Crowdfunding: Post Launch6分钟
Case Study: Successful Crowdfunding14分钟
2 个阅读材料
10 Tips for Running a Successful Crowdfunding Campaign10分钟
Reviewing Rench's Crowdfunding Campaign10分钟
1 个练习
Case Study: Successful Crowdfunding20分钟
完成时间为 1 小时

Your Career

1 个视频 (总计 1 分钟), 1 个阅读材料, 1 个测验
1 个视频
1 个阅读材料
Launching Your Career10分钟
4.5
26 个审阅Chevron Right

71%

通过此课程获得实实在在的工作福利

33%

加薪或升职

来自Building Your Career in Music: Developing A Brand and Funding Your Music的热门评论

创建者 ZVMar 21st 2018

Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.

创建者 DMNov 7th 2019

Gives you a pathway to better your band and marketing skills and make a good impression to your audience and potential clients.

讲师

Avatar

Leah Waldo

Course Author
Berklee Online

关于 伯克利音乐学院

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

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