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Engagement & Nurture Marketing Strategies, Northwestern University

4.7
773 个评分
122 个审阅

课程信息

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)...

热门审阅

创建者 HK

Feb 12, 2016

I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.

创建者 RR

Feb 17, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs .

筛选依据:

119 个审阅

创建者 Moutasem Saif

Dec 05, 2018

A wonderful step for blogging, i liked it so much and gained a precious benefit from.

Thanks for your esteemed website and your respectable university.

创建者 Danielle Cochran

Sep 28, 2018

I think It'd be more beneficial for the assignment to be at week 4 only because I didn't realize the week 4 videos would help with the assignment. Otherwise, it's a good course with a challenging assignment.

创建者 Hemang MEHTA

Sep 11, 2018

It mar my concept very clear

创建者 Diane Morneau

Aug 19, 2018

Material is excellent. Unable to finish the course for the lack of peer submissions available to complete. Will keep trying until the course deadline.

创建者 Jose Javier Mirt

Jul 28, 2018

Great course!

创建者 Sophie Abadia

Jun 30, 2018

This course has some valuable information in how to approach an audience that you want to market to. It provides great guidelines on how to both market yourself and your business through blogging and or social media. However, it does suffer from a few technology standpoints and might need to be updated in order to allow students to properly utilize the materials.

创建者 Linda Laforge

May 31, 2018

Frustrated with the tools defunct or not working. This course needs to be updated.

创建者 Dmytro Zaporozhtsev

Apr 29, 2018

The tips and steps for blog articles creation are awesome!

创建者 rotem linchevski

Mar 08, 2018

great course , really helping in the blog area , got me an amazing blog with great results

创建者 Chawki El himri

Feb 21, 2018

Perfect course !!