In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
提供方
课程信息
学生职业成果
27%
35%
您将获得的技能
学生职业成果
27%
35%
100% 在线
第 3 门课程（共 6 门）
可灵活调整截止日期
完成时间大约为9 小时
英语（English）
教学大纲 - 您将从这门课程中学到什么
Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today.
Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
Nurture Marketing Strategy
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
Developing a Great Blog
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.
审阅
4.7
来自设计与执行营销策略的热门评论
Fun and engaging. The blog post assignment is very much for the beginner but there things to learn for the experienced too. Give it a try if you are interested in marketing, branding or social media.
I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs .
Very practical course for those who want know more about how apply operational marketing in a social network environment and also in a internal environment.
Material is excellent. Unable to finish the course for the lack of peer submissions available to complete. Will keep trying until the course deadline.
Excellent course to understand the two most important strategies in Social Marketing: Engagement & Nurture Marketing Strategies, highly recommended
Well structured and very informative approach to engaging with online audience with an excellent practical approach through developing a blog post
Simply one of thee best course!! I've got to learn a lot from this course especially about writing & publishing the perfect and engaging content.
This was my favorite course in the Social Media Marketing Specialization. Wonderful insight on blog creation and content development. Thank you!
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
Life changing! Understanding the benefits of engagement and nurture marketing strategies will completely change the way you market your company!
This is such a helpful course. Some of the stuff are a little bit outdated, but without it, you won't understand why things have evolved.
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关于 社交媒体营销 专项课程
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