In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Additional MOOC 3 faculty include:
* Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt)
* Stanford Smith (CEO, Pushing Social)
* Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)
* Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
提供方
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 2 小时
Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today.
6 个视频 （总计 53 分钟）, 7 个阅读材料
6 个视频
Social Strategies Used by Organizations Today3分钟
Engagement Marketing Social Strategy7分钟
Engagement Example: Cadbury Dairy Milk7分钟
Engagement Example: Old Spice11分钟
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy6分钟
7 个阅读材料
Welcome to MOOC 3!10分钟
Meet Your Instructors10分钟
Grading and Logistics10分钟
Social Marketing Toolkits10分钟
Course Bookstore10分钟
A Note of the Frequency of Capstone Offerings10分钟
Special Toolkits for Paid/Financial Aid Learners10分钟
周
2完成时间为 2 小时
Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
6 个视频 （总计 46 分钟）, 4 个阅读材料, 1 个测验
6 个视频
Newsjacking to impact your high value markets8分钟
Eventjacking - a "must" engagement strategy for start-ups9分钟
Cool Infographics7分钟
Infographics for Businesses8分钟
Using an Engagement Strategy6分钟
4 个阅读材料
Infographic Examples10分钟
More Infographic Examples10分钟
Even More Infographic Examples10分钟
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10分钟
1 个练习
Quiz 112分钟
周
3完成时间为 4 小时
Nurture Marketing Strategy
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
9 个视频 （总计 85 分钟）, 1 个阅读材料, 2 个测验
9 个视频
Nurture Marketing Strategy6分钟
Nurture Marketing Strategy Examples8分钟
Importance of a Landing Page4分钟
Real-Time Marketing8分钟
Nurture Marketing Programs2分钟
Develop a Filter and Focus Blog8分钟
Create a Blog Article19分钟
Assignment Step by Step21分钟
1 个阅读材料
Assignment Overview: Creating Your First Blog Article10分钟
1 个练习
Quiz 212分钟
周
4完成时间为 1 小时
Developing a Great Blog
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.
2 个视频 （总计 14 分钟）, 4 个阅读材料, 1 个测验
4 个阅读材料
Social Marketing Toolkit Pt. 2 - Blog the Right Way10分钟
Social Marketing Toolkit Pt. 3 - A/B Split Testing10分钟
Download the Lecture Video Slides10分钟
What Comes Next?10分钟
1 个练习
Quiz 38分钟
4.7
129 个审阅30%
完成这些课程后已开始新的职业生涯
33%
通过此课程获得实实在在的工作福利
热门审阅
I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs .
讲师
Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy Inc关于 西北大学
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
关于 社交媒体营销 专项课程
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.
Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
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