课程信息
4.7
775 个评分
122 个审阅
专项课程

第 3 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为9 小时

建议:4 weeks of study, 1-3 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

Social MarketingSocial MediaMarketing StrategyWriting
专项课程

第 3 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为9 小时

建议:4 weeks of study, 1-3 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Social Strategy Overview

In this module, you will learn the three social strategies being used by organizations today. ...
Reading
6 个视频 (总计 53 分钟), 7 个阅读材料
Video6 个视频
Social Strategies Used by Organizations Today3分钟
Engagement Marketing Social Strategy7分钟
Engagement Example: Cadbury Dairy Milk7分钟
Engagement Example: Old Spice11分钟
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy6分钟
Reading7 个阅读材料
Welcome to MOOC 3!10分钟
Meet Your Instructors10分钟
Grading and Logistics10分钟
Social Marketing Toolkits10分钟
Course Bookstore10分钟
A Note of the Frequency of Capstone Offerings10分钟
Special Toolkits for Paid/Financial Aid Learners10分钟
2
完成时间(小时)
完成时间为 2 小时

Engagement Strategy

In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example. ...
Reading
6 个视频 (总计 46 分钟), 4 个阅读材料, 1 个测验
Video6 个视频
Newsjacking to impact your high value markets8分钟
Eventjacking - a "must" engagement strategy for start-ups9分钟
Cool Infographics7分钟
Infographics for Businesses8分钟
Using an Engagement Strategy6分钟
Reading4 个阅读材料
Infographic Examples10分钟
More Infographic Examples10分钟
Even More Infographic Examples10分钟
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10分钟
Quiz1 个练习
Quiz 112分钟
3
完成时间(小时)
完成时间为 4 小时

Nurture Marketing Strategy

In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results. ...
Reading
9 个视频 (总计 85 分钟), 1 个阅读材料, 2 个测验
Video9 个视频
Nurture Marketing Strategy6分钟
Nurture Marketing Strategy Examples8分钟
Importance of a Landing Page4分钟
Real-Time Marketing8分钟
Nurture Marketing Programs2分钟
Develop a Filter and Focus Blog8分钟
Create a Blog Article19分钟
Assignment Step by Step21分钟
Reading1 个阅读材料
Assignment Overview: Creating Your First Blog Article10分钟
Quiz1 个练习
Quiz 212分钟
4
完成时间(小时)
完成时间为 1 小时

Developing a Great Blog

In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it. ...
Reading
2 个视频 (总计 14 分钟), 4 个阅读材料, 1 个测验
Video2 个视频
Developing an Effective Blog7分钟
Reading4 个阅读材料
Social Marketing Toolkit Pt. 2 - Blog the Right Way10分钟
Social Marketing Toolkit Pt. 3 - A/B Split Testing10分钟
Download the Lecture Video Slides10分钟
What Comes Next?10分钟
Quiz1 个练习
Quiz 38分钟
4.7
122 个审阅Chevron Right
职业方向

29%

完成这些课程后已开始新的职业生涯
工作福利

33%

通过此课程获得实实在在的工作福利
职业晋升

11%

加薪或升职

热门审阅

创建者 HKFeb 12th 2016

I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.

创建者 RRFeb 17th 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs .

讲师

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

关于 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 Social Media Marketing 专项课程

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

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