课程信息

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学生职业成果

41%

完成这些课程后已开始新的职业生涯

41%

通过此课程获得实实在在的工作福利

11%

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可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 2 门课程(共 6 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为9 小时
英语(English)
字幕:法语(French), 巴西葡萄牙语, 俄语(Russian), 英语(English), 西班牙语(Spanish)

您将获得的技能

Social MarketingSocial Media MarketingSocial MediaInfluencer Marketing

学生职业成果

41%

完成这些课程后已开始新的职业生涯

41%

通过此课程获得实实在在的工作福利

11%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 2 门课程(共 6 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为9 小时
英语(English)
字幕:法语(French), 巴西葡萄牙语, 俄语(Russian), 英语(English), 西班牙语(Spanish)

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西北大学

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up96%(8,581 个评分)Info
1

1

完成时间为 2 小时

Big Data

完成时间为 2 小时
9 个视频 (总计 42 分钟), 5 个阅读材料, 1 个测验
9 个视频
Thomas Friedman on the 3 Accelerations [book link in resources]4分钟
Using Social Data4分钟
Social Data Flows from a Single Source5分钟
Data Extraction from Social Documents6分钟
Accuracy of Text Analysis2分钟
Data Extraction from Photos and Videos7分钟
Accessing and Using the IBM Cloud System [for free!]4分钟
Sign up for Lexalytics Semantria2分钟
5 个阅读材料
Welcome to MOOC 2!10分钟
Meet Your Instructors10分钟
Grading and Logistics10分钟
Course Bookstore10分钟
Having Problems with IBM and Lexalytics?10分钟
1 个练习
Quiz 130分钟
2

2

完成时间为 2 小时

Big Information

完成时间为 2 小时
12 个视频 (总计 93 分钟), 3 个阅读材料, 1 个测验
12 个视频
The Anatomy of a Tweet5分钟
Free Influencer Analytics Tools 2018 - Followerwonk, Buzzsumo & Instagram Search6分钟
Free Keyword & Pay Per Click Analytics Tools 202010分钟
Free Hashtag Analytics Tools 2018 - Ritetag, Hashtagify.me & Keyhole.co6分钟
Free Search Analytics Tools 2018 - Google Trends, Answer the Public & BoardReader6分钟
Free Content Analytics Tools 2018 - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes6分钟
Bonus - IBM Institute for Business Value - Free Resource for Technology Information1分钟
Social Monitoring4分钟
Salesforce Social Studio - formerly Radian610分钟
Social Marketing Toolkit Pt. 1b - Lexalytics Worksheets15分钟
Social Marketing Toolkit Pt. 1c - Analyzing Content12分钟
3 个阅读材料
The How-to Section10分钟
Change is constant! Please read before doing social analytics10分钟
Why do you need these free social analytics tools?10分钟
1 个练习
Quiz 26分钟
3

3

完成时间为 3 小时

Big Insights

完成时间为 3 小时
11 个视频 (总计 57 分钟), 3 个阅读材料, 2 个测验
11 个视频
Transforming Data to Information5分钟
Using Free Ubersuggest to learn about your company, competitors & topics of interest5分钟
If you use the Chrome Browser, Ubersuggest is a great free add on6分钟
IBM Cloud - Assessing your Personality based on your Twitter activities - See Resources for Links to this System2分钟
Hootsuite Free is a Free Social Scheduler2分钟
Is.gd is a free link tracking tool6分钟
Now that you have identified influencers and hashtags, let's start using them!9分钟
IBM Cloud Visual Recognition System3分钟
IBM Cloud Tone Analyzer3分钟
2.14 Using Social Analytics to grow your professional follower base7分钟
3 个阅读材料
Question for Discussion about your Twitter Personality Profile from IBM10分钟
IBM Cloud Celebrity Analyzer10分钟
Hearing Your Target Market through Social Tools10分钟
1 个练习
Quiz 330分钟
4

4

完成时间为 2 小时

Real-Time in Action

完成时间为 2 小时
6 个视频 (总计 36 分钟), 3 个阅读材料, 1 个测验
6 个视频
Engagement Strategies7分钟
Building Social Relationships7分钟
Taco Bell War Room5分钟
Crisis Management10分钟
Social Insights for Content Strategies4分钟
3 个阅读材料
A Visit to Taco Bell Headquarters10分钟
Download the Lecture Video Slides10分钟
What Comes Next?10分钟
1 个练习
Quiz 430分钟

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关于 社交媒体营销 专项课程

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
社交媒体营销

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