课程信息
4.6
1,061 个评分
204 个审阅
专项课程

第 2 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为11 小时

建议:4 weeks of study, 2-4 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

Social MarketingSocial Media MarketingSocial MediaInfluencer Marketing
专项课程

第 2 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为11 小时

建议:4 weeks of study, 2-4 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

Big Data

In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights. ...
Reading
7 个视频 (总计 36 分钟), 9 个阅读材料, 2 个测验
Video7 个视频
Social Data Flows from a Single Source5分钟
Data Extraction from Social Documents6分钟
Accuracy of Text Analysis2分钟
Data Extraction from Photos and Videos7分钟
IBM Cloud Platform Instructions6分钟
Sign up for Lexalytics Semantria2分钟
Reading9 个阅读材料
Welcome to MOOC 2!10分钟
Meet Your Instructors10分钟
Grading and Logistics10分钟
Social Marketing Toolkits10分钟
Course Bookstore10分钟
A Note on the Frequency of Capstone Offerings10分钟
Special Tools and Information for You10分钟
How to Register for the IBM Cloud System10分钟
Having Problems with IBM and Lexalytics?10分钟
Quiz1 个练习
Quiz 110分钟
2
完成时间(小时)
完成时间为 3 小时

Big Information

In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems. ...
Reading
14 个视频 (总计 141 分钟), 3 个阅读材料, 1 个测验
Video14 个视频
Free Influencer Analytics Tools 2018 - Followerwonk, Buzzsumo & Instagram Search6分钟
Free Keyword & Pay Per Click Analytics Tools 2018 - KWFinder, Socialert & Google Adwords10分钟
Free Hashtag Analytics Tools 2018 - Ritetag, Hashtagify.me & Keyhole.co6分钟
Free Search Analytics Tools 2018 - Google Trends, Answer the Public & BoardReader6分钟
Free Content Analytics Tools 2018 - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes6分钟
Free Holistic Social Analytics Tools 2018 - SocialMention & Brand2414分钟
Bonus - IBM Institute for Business Value - Free Resource for Technology Information1分钟
Social Monitoring4分钟
Salesforce Social Studio - formerly Radian610分钟
Analyzing YOUR markets using Watson Analytics for Social Media [WASM] 119分钟
Analyzing YOUR markets using Watson Analytics for Social Media [WASM] 219分钟
Social Marketing Toolkit Pt. 1b - Lexalytics Worksheets15分钟
Social Marketing Toolkit Pt. 1c - Analyzing Content12分钟
Reading3 个阅读材料
The How-to Section10分钟
Change is constant! Please read before doing social analytics10分钟
Lexalytics Links10分钟
Quiz1 个练习
Quiz 26分钟
3
完成时间(小时)
完成时间为 3 小时

Big Insights

In this module, you will learn how data is transformed into actionable insights for your social marketing programs. ...
Reading
7 个视频 (总计 42 分钟), 3 个阅读材料, 2 个测验
Video7 个视频
Transforming Data to Information5分钟
New Bitly Instructions10分钟
IBM Cloud Personality Insights2分钟
IBM Cloud Visual Recognition System3分钟
IBM Cloud Tone Analyzer3分钟
Peer Review Assignment Step by Step12分钟
Reading3 个阅读材料
Question for Discussion10分钟
IBM Cloud Celebrity Analyzer10分钟
Hearing Your Target Market through Social Tools10分钟
Quiz1 个练习
Quiz 34分钟
4
完成时间(小时)
完成时间为 1 小时

Real-Time in Action

In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening. ...
Reading
6 个视频 (总计 36 分钟), 3 个阅读材料, 1 个测验
Video6 个视频
Engagement Strategies7分钟
Building Social Relationships7分钟
Taco Bell War Room5分钟
Crisis Management10分钟
Social Insights for Content Strategies4分钟
Reading3 个阅读材料
A Visit to Taco Bell Headquarters10分钟
Download the Lecture Video Slides10分钟
What Comes Next?10分钟
Quiz1 个练习
Quiz 48分钟
4.6
204 个审阅Chevron Right
职业方向

36%

完成这些课程后已开始新的职业生涯
工作福利

38%

通过此课程获得实实在在的工作福利

热门审阅

创建者 WLMay 26th 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

创建者 AFNov 5th 2017

This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.

讲师

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

关于 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 Social Media Marketing 专项课程

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

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