课程信息
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第 1 门课程(共 1 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为11 小时

建议:4 weeks of study, 2-4 hours/week...

英语(English)

字幕:英语(English)

您将获得的技能

Social MarketingSocial Media MarketingSocial MediaInfluencer Marketing

第 1 门课程(共 1 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为11 小时

建议:4 weeks of study, 2-4 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

Big Data

In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights.

...
7 个视频 (总计 34 分钟), 8 个阅读材料, 1 个测验
7 个视频
Social Data Flows from a Single Source5分钟
Data Extraction from Social Documents6分钟
Accuracy of Text Analysis2分钟
Data Extraction from Photos and Videos7分钟
Accessing and Using the IBM Cloud System [for free!]4分钟
Sign up for Lexalytics Semantria2分钟
8 个阅读材料
Welcome to MOOC 2!10分钟
Meet Your Instructors10分钟
Grading and Logistics10分钟
Social Marketing Toolkits10分钟
Course Bookstore10分钟
A Note on the Frequency of Capstone Offerings10分钟
Special Tools and Information for You10分钟
Having Problems with IBM and Lexalytics?10分钟
1 个练习
Quiz 110分钟
2
完成时间为 2 小时

Big Information

In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems.

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12 个视频 (总计 103 分钟), 3 个阅读材料, 1 个测验
12 个视频
Free Influencer Analytics Tools 2018 - Followerwonk, Buzzsumo & Instagram Search6分钟
Free Keyword & Pay Per Click Analytics Tools 2018 - KWFinder, Socialert & Google Adwords10分钟
Free Hashtag Analytics Tools 2018 - Ritetag, Hashtagify.me & Keyhole.co6分钟
Free Search Analytics Tools 2018 - Google Trends, Answer the Public & BoardReader6分钟
Free Content Analytics Tools 2018 - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes6分钟
Free Holistic Social Analytics Tools 2018 - SocialMention & Brand2414分钟
Bonus - IBM Institute for Business Value - Free Resource for Technology Information1分钟
Social Monitoring4分钟
Salesforce Social Studio - formerly Radian610分钟
Social Marketing Toolkit Pt. 1b - Lexalytics Worksheets15分钟
Social Marketing Toolkit Pt. 1c - Analyzing Content12分钟
3 个阅读材料
The How-to Section10分钟
Change is constant! Please read before doing social analytics10分钟
Lexalytics Links10分钟
1 个练习
Quiz 26分钟
3
完成时间为 3 小时

Big Insights

In this module, you will learn how data is transformed into actionable insights for your social marketing programs.

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7 个视频 (总计 42 分钟), 3 个阅读材料, 2 个测验
7 个视频
Transforming Data to Information5分钟
New Bitly Instructions10分钟
IBM Cloud Personality Insights2分钟
IBM Cloud Visual Recognition System3分钟
IBM Cloud Tone Analyzer3分钟
Peer Review Assignment Step by Step12分钟
3 个阅读材料
Question for Discussion10分钟
IBM Cloud Celebrity Analyzer10分钟
Hearing Your Target Market through Social Tools10分钟
1 个练习
Quiz 34分钟
4
完成时间为 1 小时

Real-Time in Action

In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening.

...
6 个视频 (总计 36 分钟), 3 个阅读材料, 1 个测验
6 个视频
Engagement Strategies7分钟
Building Social Relationships7分钟
Taco Bell War Room5分钟
Crisis Management10分钟
Social Insights for Content Strategies4分钟
3 个阅读材料
A Visit to Taco Bell Headquarters10分钟
Download the Lecture Video Slides10分钟
What Comes Next?10分钟
1 个练习
Quiz 48分钟
4.6
219 个审阅Chevron Right

44%

完成这些课程后已开始新的职业生涯

41%

通过此课程获得实实在在的工作福利

来自聆听的重要性的热门评论

创建者 WLMay 26th 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

创建者 SJApr 2nd 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

讲师

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

关于 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 社交媒体营销 专项课程

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
社交媒体营销

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