课程信息
3,364

100% 在线

立即开始,按照自己的计划学习。

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中级

完成时间大约为25 小时

英语(English)

字幕:英语(English), 阿拉伯语(Arabic)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为25 小时

英语(English)

字幕:英语(English), 阿拉伯语(Arabic)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 分钟

Course introduction

In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation....
1 个视频 (总计 3 分钟)
1 个视频
完成时间为 1 小时

What is innovation and entrepreneurship?

In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups. ...
5 个视频 (总计 30 分钟), 1 个测验
5 个视频
Why do we care?8分钟
Innovation and entrepreneurship - definitions5分钟
Where does innovation come from?5分钟
How to drive innovation6分钟
1 个练习
Introduction and definitions10分钟
2
完成时间为 21 分钟

Teaching entrepreneurship

In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship....
3 个视频 (总计 21 分钟)
3 个视频
Toolset and skillset6分钟
Entrepreneurial mindset6分钟
完成时间为 3 小时

The importance of faliure

How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business....
3 个视频 (总计 22 分钟), 2 个测验
3 个视频
Pivoting8分钟
The failure value cycle8分钟
1 个练习
Teaching entrepreneurship and the importance of faliure10分钟
3
完成时间为 7 小时

Analyzing markets

Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target....
6 个视频 (总计 38 分钟), 4 个测验
6 个视频
What's a startup?6分钟
Common mistakes6分钟
Market segmentation7分钟
TAM SAM SOM7分钟
Beachhead market6分钟
1 个练习
Analyzing markets10分钟
4
完成时间为 5 小时

Engage with customers

When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product....
4 个视频 (总计 28 分钟), 3 个测验
4 个视频
Customer interviews - part 27分钟
Minimum viable product7分钟
Experiments6分钟
1 个练习
Engage with customers10分钟
5
完成时间为 3 小时

Closed vs. open innovation

Open Innovation, a term coined by Professor Hank Chesbrough, is a frequently used but little understood term. In this module, the history of open innovation and its mechanics in comparison to traditional ‘closed’ innovation is explained....
6 个视频 (总计 26 分钟), 2 个测验
6 个视频
Closed innovation system3分钟
Case Xerox4分钟
Open innovation5分钟
Case transistor and iPod3分钟
IP and source of innovation5分钟
1 个练习
Closed vs. open innovation10分钟
6
完成时间为 2 小时

The changing landscape

When comparing open and closed innovation we also need to take the general development into account. Businesses and organizations today work under quite different conditions compared to 25 years ago. You will in this module learn what these changes are and how open innovation matches the changing needs. ...
3 个视频 (总计 18 分钟), 1 个测验
3 个视频
The triple helix framework5分钟
The business model and open innovation frameworks3分钟
完成时间为 2 小时

Open innovation at work

Implementing open Innovation demands more than a shift in culture and may be a major challenge for any organization. You will in this module learn from cases and gain an understanding of the benefits of open innovation and work with a framework for its application. ...
4 个视频 (总计 16 分钟), 2 个测验
4 个视频
The story of IBM3分钟
Open innovation culture4分钟
Open innovation companies3分钟
1 个练习
The changing landscape and open innovation at work10分钟
完成时间为 1 小时

Course completion

We have now come to the final small module, in essence comprising the exam. Well done and good luck with the exam....
1 个视频 (总计 1 分钟), 1 个测验
1 个视频
1 个练习
Exam30分钟

讲师

Avatar

Martin Vendel

Dr
KTH Royal Institute of Technology, Industrial Economics and Management
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Frans Nauta

Visiting scholar
UC Berkeley Haas School of Business
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Mark Coopersmith

MBA
UC Berkeley Haas School of Business
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Andrew Isaacs

Adjunct Professor
UC Berkeley Haas School of Business

关于 EIT 数字

EIT Digital is a pan-European organization whose mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online and blended Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 leading technical universities around Europe. The universities deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. Please visit https://www.eitdigital.eu/eit-digital-academy/ ...

关于 Value Creation Through Innovation 专项课程

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

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