课程信息
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第 1 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

At least 2 years of business experience.

完成时间大约为12 小时

建议:4 weeks of study, 2-5 hours/week...

英语(English)

字幕:英语(English), 阿拉伯语(Arabic)

您将学到的内容有

  • Check

    Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process

  • Check

    Assess the credibility and value of secondary research

  • Check

    Apply basic sampling theory to a given situation

  • Check

    Compose a professionally packaged research plan or proposal

您将获得的技能

Market ResearchResearch MethodsProduct ResearchMarketing Intelligence

第 1 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

At least 2 years of business experience.

完成时间大约为12 小时

建议:4 weeks of study, 2-5 hours/week...

英语(English)

字幕:英语(English), 阿拉伯语(Arabic)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

Getting Started and Introduction to Market Research

9 个视频 (总计 31 分钟), 5 个阅读材料, 1 个测验
9 个视频
Survey to Build Our Database1分钟
Introduction to Market Research53
Defining Market Research3分钟
Motivation for Market Research5分钟
Requests for Market Research3分钟
The Services, Roles, and Qualities of a Market Researcher3分钟
Complexities, Constraints, and Questions to Ask4分钟
Planning a Response to a Market Research Inquiry5分钟
5 个阅读材料
A Note from UC Davis10分钟
Take the Specialization Smartphone Survey15分钟
Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century10分钟
20 Market Research Questions to Ask Your Customers10分钟
13 Questions Every Marketing Consultant Should Ask Prospects15分钟
1 个练习
Module 1 Quiz30分钟
2
完成时间为 2 小时

Secondary and Internal Research

8 个视频 (总计 41 分钟), 3 个阅读材料, 1 个测验
8 个视频
The Importance of Secondary and Internal Research6分钟
Secondary and Internal Research in the Planning Process6分钟
Starting Cold with Secondary and Internal Research6分钟
Pros and Cons of Secondary and Internal Research5分钟
Three Levels of a Professional Market Researcher6分钟
Budget Considerations While Initiating Market Research5分钟
Developing Your Research Skills Further2分钟
3 个阅读材料
Quirk's: Time-Saving Tips for Conducting Secondary Research10分钟
Quirk's: Save Money - Conduct Secondary Research10分钟
Quirk's: Meta-Analysis Offers Research on Research for MR15分钟
1 个练习
Module 2 Quiz30分钟
3
完成时间为 2 小时

Primary Research Introduction

7 个视频 (总计 33 分钟), 2 个阅读材料, 1 个测验
7 个视频
Defining Primary Research4分钟
Sampling and a Sampling Frame4分钟
Deciding on the Kind of Sampling and How Many to Sample6分钟
Observational Research4分钟
Surveys6分钟
Methods and Tools in Qualitative Research5分钟
2 个阅读材料
Quirk's: What Everyone Needs to Know About Sampling10分钟
Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research15分钟
1 个练习
Module 3 Quiz30分钟
4
完成时间为 5 小时

Research Plan or Proposal

8 个视频 (总计 33 分钟), 1 个阅读材料, 2 个测验
8 个视频
How a Research Plan or Proposal Might be Presented4分钟
Components of a Research Plan or Proposal (Part 1)6分钟
Components of a Research Plan or Proposal (Part 2)6分钟
Packaging the Research Plan or Proposal3分钟
How to Follow Up with Your Client4分钟
You Won the Project, Now What?5分钟
Course Summary1分钟
1 个阅读材料
Six Keys to Writing a Great Proposal15分钟
1 个练习
Module 4 Quiz30分钟
4.5
25 个审阅Chevron Right

50%

完成这些课程后已开始新的职业生涯

36%

通过此课程获得实实在在的工作福利

12%

加薪或升职

来自Research Proposal: Initiating Research的热门评论

创建者 MANov 20th 2018

It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.

创建者 MGAug 15th 2018

This is a very good introduction to initiating a research proposal. I am really grateful to Jim Fong and his team for the valuable insights.

讲师

Avatar

Jim Fong

Director, UPCEA Center for Research and Marketing Strategy
UC Davis Division of Continuing and Professional Education

关于 加州大学戴维斯分校

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

关于 市场调查 专项课程

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
市场调查

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