课程概述
This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.
热门审阅
LI
Aug 07, 2019
Amazing course! You really learn of how to understand the Chinese Market and its consumers´characteristics. Highly recommended.
AR
Feb 06, 2018
Very well explained and rich in content. Highly recommend for everyone aiming to start or develop a business in China!
筛选依据：
1 - Selling to Chinese Consumers 的 12 个评论（共 12 个）
创建者 Pierre-Olivier T
•Jan 18, 2018
创建者 MD
•Feb 05, 2018
创建者 gilles
•May 21, 2018
创建者 Syed F R
•Nov 26, 2017
创建者 Sheng-Fu H
•Feb 25, 2018
创建者 Renato G
•Jan 19, 2018
创建者 Muhammad A
•Apr 14, 2018
创建者 Agnese R
•Feb 06, 2018
创建者 Laura P I
•Aug 07, 2019
创建者 Leung K Y
•Aug 11, 2019
创建者 Rory B
•May 21, 2019
创建者 Lennart R
•Sep 02, 2019
