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学生对 香港中文大学 提供的 Selling to Chinese Consumers 的评价和反馈

201 个评分


This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China....



Apr 2, 2020

It was a great course and me as a digital marketer learned very much about Chinese consumers as well as marketing and branding concepts in a practical manner.


Jan 17, 2018

very insightful for anyone who is interested in doing business in China or understanding more the specificities of the Chinese market.


26 - Selling to Chinese Consumers 的 50 个评论(共 61 个)

创建者 Jessica C

Aug 17, 2020

I had a great time learning this course.

创建者 diego s l

May 22, 2021

it was difficult but finally i did it

创建者 Orr L L

Nov 1, 2020

Excellent course, highly recommended.

创建者 Frank L H S

Jun 18, 2021

Excelente curso, muy interesante.

创建者 Carmen d l F G

Apr 28, 2021

It has been very interesting!

创建者 Camila B S R

Aug 28, 2021

Me encanto el curso, gracias

创建者 Ewmi H R

Sep 18, 2020

Best business course ever.

创建者 Jesús T Y

Apr 12, 2021

I like this course a lot


Jun 2, 2022

Muy bueno y completo!

创建者 Raul E R G

May 13, 2022

Es un muy bue curso.

创建者 Karina G B A

Aug 26, 2021

Excellent course!

创建者 Jasuo E S M

Apr 16, 2022

excellent course

创建者 Trilce L M M

Aug 25, 2021

Un curso genial

创建者 Axia A O O

May 17, 2021

Excelente grupo

创建者 Leung K Y

Aug 11, 2019


创建者 Mishel A

Apr 14, 2022

Me encanto!

创建者 gustavo a s c

Sep 19, 2021

very good !

创建者 Marketa D

Feb 5, 2018


创建者 Alex G

May 24, 2021


创建者 David R D A

Sep 12, 2021

i'm fine

创建者 Antonella C

May 13, 2022


创建者 Xiomara L S F

Sep 5, 2021


创建者 Glasdeni R A C

Jul 3, 2021



Aug 28, 2020

It is a good course, a good insight to the Chinese market and culture, it would be interesting that it includes tips on how to make Guanxi if you wanna sell commodities such as coffee or beef, how to get those big buyers

创建者 Mauricio C

Feb 18, 2021

Very complete course but it should update some of the information... some of the concepts are from 2015-2016 and China has changed a lot since then...