课程信息
4.5
363 个评分
65 个审阅
专项课程

第 4 门课程(共 6 门),位于

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为10 小时

建议:4 weeks of study, 1-3 hours/week...
可选语言

英语(English)

字幕:英语(English)...

您将学到的内容有

  • Check

    Use content marketing campaigns to drive higher SEO rankings

  • Check

    Build relationships with influencers to help build your audience

  • Check

    Create influencer relationships and collaborations

  • Check

    Analyze data to see which content gets the most shares

您将获得的技能

Social Media MarketingSocial MediaContent MarketingMathematical Optimization
专项课程

第 4 门课程(共 6 门),位于

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为10 小时

建议:4 weeks of study, 1-3 hours/week...
可选语言

英语(English)

字幕:英语(English)...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

Introduction

Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!...
Reading
10 个视频(共 61 分钟), 1 个阅读材料, 1 个测验
Video10 个视频
Content Marketing Ecosystem分钟
Basics of SEO Recap3分钟
Value Links9分钟
Link Building7分钟
Do's & Don'ts Obtaining Links10分钟
Guest Posting6分钟
Basic Concepts of Content Marketing4分钟
Building Your Audience3分钟
The Content Marketing Ecosystem & SEO10分钟
Reading1 个阅读材料
The Art of SEO - Chapter 830分钟
Quiz1 个练习
Content Marketing Ecosystem30分钟
2
完成时间(小时)
完成时间为 2 小时

Social Media Marketing

This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement....
Reading
6 个视频(共 45 分钟), 1 个阅读材料, 1 个测验
Video6 个视频
Social Media Links & SEO7分钟
Platform Demographics10分钟
Picking Your Platform7分钟
Principles of Building Audiences13分钟
Case Studies5分钟
Reading1 个阅读材料
The Art of SEO - Chapter 930分钟
Quiz1 个练习
Social Media Marketing20分钟
3
完成时间(小时)
完成时间为 2 小时

Influence Marketing

Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship! ...
Reading
5 个视频(共 32 分钟), 1 个阅读材料, 1 个测验
Video5 个视频
What Can Influencers Do For You?7分钟
Building the Relationship4分钟
First Steps in Collaboration12分钟
Advanced: Targeted Advertising6分钟
Reading1 个阅读材料
Influencer Marketing - What it is, and Why YOU need to be doing it15分钟
Quiz1 个练习
Influence Marketing20分钟
4
完成时间(小时)
完成时间为 9 小时

Creating World Class Content

This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?...
Reading
8 个视频(共 37 分钟), 2 个阅读材料, 2 个测验
Video8 个视频
Market Data on Content Marketing6分钟
Anchor Content3分钟
Types of Enhanced Content6分钟
Partnerships3分钟
Case Studies7分钟
Review of the Basics6分钟
Course Summary1分钟
Reading2 个阅读材料
Content, Shares, and Links: Insights from Analyzing 1 Million Articles15分钟
A Clear Path for Marketers to Surviving Content Shock15分钟
Quiz1 个练习
Creating World Class Content20分钟
4.5
工作福利

83%

通过此课程获得实实在在的工作福利

热门审阅

创建者 JNMar 27th 2017

Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.

创建者 JWJan 16th 2017

Very practical, thorough and well presented. The presenter's self confidence comes through and adds great credibility to the course. Very easy to comprehend and listen too.

讲师

Avatar

Eric Enge

Co-Author of "The Art of SEO"
CEO, Stone Temple Consulting

关于 University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

关于 Search Engine Optimization (SEO) 专项课程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

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