课程信息

62,418 次近期查看

学生职业成果

50%

完成这些课程后已开始新的职业生涯

45%

通过此课程获得实实在在的工作福利

20%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
中级

At least 2 years of business or marketing experience; familiar with social media.

完成时间大约为17 小时
英语(English)
字幕:英语(English)

您将学到的内容有

  • Use content marketing campaigns to drive higher SEO rankings

  • Build relationships with influencers to help build your audience

  • Create influencer relationships and collaborations

  • Analyze data to see which content gets the most shares

您将获得的技能

Social Media MarketingSocial MediaContent MarketingMathematical Optimization

学生职业成果

50%

完成这些课程后已开始新的职业生涯

45%

通过此课程获得实实在在的工作福利

20%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
中级

At least 2 years of business or marketing experience; familiar with social media.

完成时间大约为17 小时
英语(English)
字幕:英语(English)

提供方

加州大学戴维斯分校 徽标

加州大学戴维斯分校

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up93%(1,577 个评分)Info
1

1

完成时间为 3 小时

Introduction

完成时间为 3 小时
10 个视频 (总计 61 分钟), 2 个阅读材料, 1 个测验
10 个视频
Content Marketing Ecosystem53
Basics of SEO Recap3分钟
Value Links9分钟
Link Building7分钟
Do's & Don'ts Obtaining Links10分钟
Guest Posting6分钟
Basic Concepts of Content Marketing4分钟
Building Your Audience3分钟
The Content Marketing Ecosystem & SEO10分钟
2 个阅读材料
A Note from UC Davis10分钟
The Art of SEO - Chapter 830分钟
1 个练习
Content Marketing Ecosystem30分钟
2

2

完成时间为 2 小时

Social Media Marketing

完成时间为 2 小时
6 个视频 (总计 45 分钟), 1 个阅读材料, 1 个测验
6 个视频
Social Media Links & SEO7分钟
Platform Demographics10分钟
Picking Your Platform7分钟
Principles of Building Audiences13分钟
Case Studies5分钟
1 个阅读材料
The Art of SEO - Chapter 930分钟
1 个练习
Social Media Marketing20分钟
3

3

完成时间为 2 小时

Influence Marketing

完成时间为 2 小时
5 个视频 (总计 32 分钟), 1 个阅读材料, 1 个测验
5 个视频
What Can Influencers Do For You?7分钟
Building the Relationship4分钟
First Steps in Collaboration12分钟
Advanced: Targeted Advertising6分钟
1 个阅读材料
Influencer Marketing - What it is, and Why YOU need to be doing it15分钟
1 个练习
Influence Marketing20分钟
4

4

完成时间为 9 小时

Creating World Class Content

完成时间为 9 小时
8 个视频 (总计 37 分钟), 2 个阅读材料, 2 个测验
8 个视频
Market Data on Content Marketing6分钟
Anchor Content3分钟
Types of Enhanced Content6分钟
Partnerships3分钟
Case Studies7分钟
Review of the Basics6分钟
Course Summary1分钟
2 个阅读材料
Content, Shares, and Links: Insights from Analyzing 1 Million Articles15分钟
A Clear Path for Marketers to Surviving Content Shock15分钟
1 个练习
Creating World Class Content20分钟

审阅

来自ADVANCED CONTENT AND SOCIAL TACTICS TO OPTIMIZE SEO的热门评论

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