课程信息
4.7
285 个评分
83 个审阅
Who? If you’re an entrepreneur at any stage of your journey, or even an aspiring one, and you need money to start or grow your business, this course is for you. What? This course will introduce, and help you put to use in your startup, the five models through which your customers can – and will, if you ask them! – fund your business. These five time-tested models have been put to use by entrepreneurial superstars like Michael Dell, Bill Gates, Richard Branson and more. Sadly, though, the five models are rarely talked about and not widely understood. Until now! The five models will be brought to life by the real-world stories of an inspiring collection of incredibly creative entrepreneurs from around the world – including successes and failures – through a series of captivating no-holds-barred interviews with founders and others, and investors, too. Why? More than two generations ago, the venture capital community – VC’s, business angels, incubators, and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for very good reasons: the sometimes astonishing returns they’ve delivered to their investors and the incredibly large and valuable companies their ecosystem has created. But the vast majority of fast growing companies never take any angel or venture funding. Are they onto something that most of today’s entrepreneurial ecosystem has missed? Indeed, should a business angel or VC be seen as the first port of call for getting your nascent entrepreneurial venture off the ground or growing it faster? Perhaps not. How? You’ll be asked to do a series of exercises – out in the real world – to put your growing toolkit to use in your business or the one you hope to start. Hands-on, practical tools to help your business start and thrive – without venture capital. You’ll join our discussion board of fellow participants, if you like, and learn from others who are putting the tools to work, just as you are. And to suit today’s fast-paced lifestyles, we’ve broken what you’ll get – short lessons, interviews, thought-provoking questions, even some optional things to read – into bite-sized chunks, so you can log in and grab them whenever and wherever you are. And what else? If, after checking out and perhaps completing this course, you find your company in a position where seeking venture capital turns out to be the right thing to do next, John Mullins leads an inspiring and hands-on executive education course at London Business School – this one face-to-face – called Financing the Entrepreneurial Business. There, among a room full of investors and entrepreneurs, you’ll study a series of captivating real-world cases and learn everything an entrepreneur – or an investor, for that matter – needs to know to handle the person who sits across the deal table and take an entrepreneurial business from start-up to exit. See https://www.london.edu/education-and-development/executive-education/topic/finance/financing-the-entrepreneurial-business#.WIVY_FyTQ-0 for info....
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100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Beginner Level

初级

Clock

Approx. 22 hours to complete

建议:7 weeks of study, 5-6 hours/week...
Comment Dots

English

字幕:English...

您将获得的技能

Venture CapitalFinanceCustomerEntrepreneurship
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Beginner Level

初级

Clock

Approx. 22 hours to complete

建议:7 weeks of study, 5-6 hours/week...
Comment Dots

English

字幕:English...

教学大纲 - 您将从这门课程中学到什么

Week
1
Clock
完成时间为 1 小时

Introduction: Why this course?

A widely-held notion in entrepreneurial circles is that the way to start and grow a thriving business is to come up with a great “idea”, write a great business plan, raise capital from angels or VCs, flawlessly execute the plan, and (Voila!) get rich! But it hardly ever happens that way. In fact, the vast majority of fast-growing companies never raise any venture capital. How do they do it, and how can you do it? This MOOC holds the answer. So let's get going! ...
Reading
1 个视频(共 5 分钟), 5 个阅读材料
Video1 个视频
Reading5 个阅读材料
0.2 Glossary10分钟
0.3 Course outcomes10分钟
0.4 Assignment before starting Module 110分钟
0.5 Get-to-know-each-other survey10分钟
0.6 Getting to know you survey responses10分钟
Clock
完成时间为 5 小时

Module 1: Why taking venture capital is a bad idea

Welcome to Module 1! As you can see by the title of this first module, I hope to convince you in this chunk of the course that seeking (and taking) money from an angel or VC investor, at least early in the life of your venture, is an exceedingly bad idea. Here we go!...
Reading
13 个视频(共 109 分钟), 1 个阅读材料, 1 个测验
Video13 个视频
1.2 Introduction to Module 1, Part 2: John Mullins4分钟
1.3 A customer-funded success story - Thomas Knobel9分钟
1.4 A Silicon Valley perspective - Interview with Sramana Mitra, Part 1. Sramana Mitra on bootstrapping; on why many great companies are not VC backable; on how to go to VCs as kings, not as beggars; and more.8分钟
1.5 A Silicon Valley perspective - Interview with Sramana Mitra, Part 28分钟
1.6 A Silicon Valley perspective - Interview with Sramana Mitra, Part 39分钟
1.7 A growth guru's perspective - Interview with Verne Harnish, Part 1. Verne Harnish on managing cash; on scaling up; on creating rhythm in your business; and more.9分钟
1.8 A growth guru's perspective - Interview with Verne Harnish, Part 29分钟
1.9 A venture capitalist's perspective - Interview with Bruce Golden, Part 1. Bruce Golden on why capital efficiency matters; on controlling your destiny; on unicorns; and more.10分钟
1.10 A venture capitalist's perspective - Interview with Bruce Golden, Part 28分钟
1.11 A venture capitalist's perspective - Interview with Bruce Golden, Part 39分钟
1.12 A venture capitalist's perspective - Interview with Bruce Golden, Part 45分钟
1.13 Module 1: Wrap-up, lessons learned, and a look ahead: John Mullins7分钟
Reading1 个阅读材料
1.14 Optional reading10分钟
Week
2
Clock
完成时间为 4 小时

Module 2: Matchmaker models

Welcome to Module 2! In this module we're going to focus on matchmaker models (sometimes called marketplaces - eBay, Airbnb, and Uber and the like) and how you can put them to work in your business. We'll see examples of both successes and failures and, as in Module 1, we'll get several perspectives other than mine, including that of a VC investor who knows this kind of business intimately. Ready? Let's go! ...
Reading
9 个视频(共 77 分钟), 1 个阅读材料, 1 个测验
Video9 个视频
2.2 A matchmaker success story - Budgetplaces.com6分钟
2.3 A matchmaker failure story - ProFounder.6分钟
2.4 The 'Inside Story' - interview with Amelia Armstrong. A DogVacay dogsitter provides an inside view of life as a supplier to a matchmaker business.10分钟
2.5 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 1. Nitzan Yudan on pivoting; on the value of customer-funded traction; on building relationships with investors with lines, not dots; and more.9分钟
2.6 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 28分钟
2.7 Lessons for matchmakers - Interview with Ivan Nikkhoo, Part 1. Ivan Nikkhoo on the Uber phenomenon; on striking the right balance and timing between supply and demand; on choosing VCs; on building a matchmaker model in emerging markets; and more.9分钟
2.8 Lessons for matchmakers - Interview with Ivan Nikkhoo.8分钟
2.9 Module 2: Wrap-up, lessons learned, and a look ahead: John Mullins.9分钟
Reading1 个阅读材料
2.10 Optional reading10分钟
Week
3
Clock
完成时间为 4 小时

Module 3: Pay-in-advance models

Welcome to Module 3! In this module we'll see that taking a problem-solving perspective will be useful as we look at how to put pay-in-advance models to work in your business. You're also going to learn from another failure story, this one in India - from rags to riches and back to rags again - as well as travel to Latin America to get the lay of the land there. And you'll see that social entrepreneurs can use customer-funded models, too, even one tackling a problem as challenging as youth literacy! Here we go! ...
Reading
9 个视频(共 75 分钟), 1 个阅读材料, 1 个测验
Video9 个视频
3.2 A pay-in-advance success story - Funovation.6分钟
3.3 The 'Inside Story': From garage to global leader - Interview with Erick Mueller.9分钟
3.4 Eric Mueller on entrepreneurial teams; on why pay-in-advance works even for fledgling companies; on how to choose your first customers; and more.7分钟
3.5 A pay-in-advance failure story - The Loot.10分钟
3.6 When customer funding is all there is - Interview with Jon Smith. Jon Smith on addressing a real social problem - kids' literacy; on starting with no money; and on raising a first angel round. Part 17分钟
3.7 Celebrating kids' writing - Jon Smith Part 28分钟
3.8 Entrepreneurship in Latin America - Interview with Carlos Varela. Carlos Varela on the entrepreneurial landscape in Latin America; on government handouts for entrepreneurs; and more.10分钟
3.9 Module 3: Wrap-up, lessons learned, and a look ahead: John Mullins.8分钟
Reading1 个阅读材料
3.9 Optional reading10分钟
Week
4
Clock
完成时间为 4 小时

Module 4: Subscription models

Welcome to Module 4! In this module we'll dig into the economics of subscription models, while exploring the key building blocks that underlie many other kinds of e-commerce models, too. Because subscription models have been, in my view, over-hyped, you're going to hear about a handful of failure stories in this module, along with the story of a fast-growing online wine business that's put a subscription model to work in a novel way. Are you ready for this one? Let's go! John...
Reading
11 个视频(共 84 分钟), 1 个阅读材料, 1 个测验
Video11 个视频
4.2 Customer-funding winemakers - NakedWines.com8分钟
4.3 Building customer-funded SaaS Ventures - Interview with Bill Flagg, Part 1. Bill Flagg on winning your first customer; on identifying and delivering customer value; on earning ROI on new hires; on accelerators; and more.7分钟
4.4 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 2.9分钟
4.5 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 3.7分钟
4.6 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 4.7分钟
4.7 A VC's perspective - Interview with Hussein Kanji, Part 1. Hussein Kanji on the hard part about SaaS models; on early metrics that matter; on proving scalability; on the trade-off between organic growth and scale; and more.9分钟
4.8 A VC's perspective - Interview with Hussein Kanji, Part 2.8分钟
4.9 A VC's perspective - Interview with Hussein Kanji, Part 3.4分钟
4.10 How not to do it: Lessons from failure.4分钟
4.11 Module 4: Wrap-up, lessons learned, and a look ahead: John Mullins.8分钟
Reading1 个阅读材料
4.12 Optional reading10分钟
4.7

热门审阅

创建者 KKMay 13th 2017

It was an amazing opportunity wherein we had a great chance to both learn about various customer funded models through interviews, guest talks and practice them through assignments in parallel

创建者 HRJun 14th 2016

Excelent course, with great interviews. I am sorry I didn't get it 5 years ago. I would have saved hours and hours preparing for a VC, that I would have used to get customers.

讲师

John Mullins

Associate Professor of Management Practice
London Business School

关于 University of London

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

关于 London Business School

London Business School was founded in 1964 and joined the University of London in 1965. London Business School is a leading global business school and is one of the few in the world to have the triple crown accreditation (AACSB, EQUIS, AMBA). The School was ranked the best business school in Europe for three years in a row (2014-2016) by the Financial Times and was ranked second in the world for Business and Management Studies in 2016 by the QS Rankings. The School offers post-graduate degrees and covers seven subject areas – Accounting, Economics, Finance, Management Science and Operations, Marketing, Organisational Behaviour and Strategy and Entrepreneurship. ...

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