课程信息

32,289 次近期查看

学生职业成果

80%

通过此课程获得实实在在的工作福利

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为22 小时

建议:7 weeks of study, 5-6 hours/week...

英语(English)

字幕:英语(English)

您将获得的技能

Venture CapitalFinanceCustomerEntrepreneurship

学生职业成果

80%

通过此课程获得实实在在的工作福利

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为22 小时

建议:7 weeks of study, 5-6 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up98%(11,646 个评分)Info
1

1

完成时间为 1 小时

Introduction: Why this course?

完成时间为 1 小时
1 个视频 (总计 5 分钟), 5 个阅读材料
1 个视频
5 个阅读材料
0.2 Glossary10分钟
0.3 Course outcomes10分钟
0.4 Assignment before starting Module 110分钟
Get-to-know-each-other10分钟
0.6 Getting to know you survey responses10分钟
完成时间为 5 小时

Module 1: Why taking venture capital is a bad idea

完成时间为 5 小时
13 个视频 (总计 109 分钟), 1 个阅读材料, 1 个测验
13 个视频
1.2 Introduction to Module 1, Part 2: John Mullins4分钟
1.3 A customer-funded success story - Thomas Knobel9分钟
1.4 A Silicon Valley perspective - Interview with Sramana Mitra, Part 1. Sramana Mitra on bootstrapping; on why many great companies are not VC backable; on how to go to VCs as kings, not as beggars; and more.8分钟
1.5 A Silicon Valley perspective - Interview with Sramana Mitra, Part 28分钟
1.6 A Silicon Valley perspective - Interview with Sramana Mitra, Part 39分钟
1.7 A growth guru's perspective - Interview with Verne Harnish, Part 1. Verne Harnish on managing cash; on scaling up; on creating rhythm in your business; and more.9分钟
1.8 A growth guru's perspective - Interview with Verne Harnish, Part 29分钟
1.9 A venture capitalist's perspective - Interview with Bruce Golden, Part 1. Bruce Golden on why capital efficiency matters; on controlling your destiny; on unicorns; and more.10分钟
1.10 A venture capitalist's perspective - Interview with Bruce Golden, Part 28分钟
1.11 A venture capitalist's perspective - Interview with Bruce Golden, Part 39分钟
1.12 A venture capitalist's perspective - Interview with Bruce Golden, Part 45分钟
1.13 Module 1: Wrap-up, lessons learned, and a look ahead: John Mullins7分钟
1 个阅读材料
1.14 Optional reading10分钟
2

2

完成时间为 4 小时

Module 2: Matchmaker models

完成时间为 4 小时
9 个视频 (总计 77 分钟), 1 个阅读材料, 1 个测验
9 个视频
2.2 A matchmaker success story - Budgetplaces.com6分钟
2.3 A matchmaker failure story - ProFounder.6分钟
2.4 The 'Inside Story' - interview with Amelia Armstrong. A DogVacay dogsitter provides an inside view of life as a supplier to a matchmaker business.10分钟
2.5 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 1. Nitzan Yudan on pivoting; on the value of customer-funded traction; on building relationships with investors with lines, not dots; and more.9分钟
2.6 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 28分钟
2.7 Lessons for matchmakers - Interview with Ivan Nikkhoo, Part 1. Ivan Nikkhoo on the Uber phenomenon; on striking the right balance and timing between supply and demand; on choosing VCs; on building a matchmaker model in emerging markets; and more.9分钟
2.8 Lessons for matchmakers - Interview with Ivan Nikkhoo.8分钟
2.9 Module 2: Wrap-up, lessons learned, and a look ahead: John Mullins.9分钟
1 个阅读材料
2.10 Optional reading10分钟
3

3

完成时间为 4 小时

Module 3: Pay-in-advance models

完成时间为 4 小时
9 个视频 (总计 75 分钟), 1 个阅读材料, 1 个测验
9 个视频
3.2 A pay-in-advance success story - Funovation.6分钟
3.3 The 'Inside Story': From garage to global leader - Interview with Erick Mueller.9分钟
3.4 Eric Mueller on entrepreneurial teams; on why pay-in-advance works even for fledgling companies; on how to choose your first customers; and more.7分钟
3.5 A pay-in-advance failure story - The Loot.10分钟
3.6 When customer funding is all there is - Interview with Jon Smith. Jon Smith on addressing a real social problem - kids' literacy; on starting with no money; and on raising a first angel round. Part 17分钟
3.7 Celebrating kids' writing - Jon Smith Part 28分钟
3.8 Entrepreneurship in Latin America - Interview with Carlos Varela. Carlos Varela on the entrepreneurial landscape in Latin America; on government handouts for entrepreneurs; and more.10分钟
3.9 Module 3: Wrap-up, lessons learned, and a look ahead: John Mullins.8分钟
1 个阅读材料
3.9 Optional reading10分钟
4

4

完成时间为 4 小时

Module 4: Subscription models

完成时间为 4 小时
11 个视频 (总计 84 分钟), 1 个阅读材料, 1 个测验
11 个视频
4.2 Customer-funding winemakers - NakedWines.com8分钟
4.3 Building customer-funded SaaS Ventures - Interview with Bill Flagg, Part 1. Bill Flagg on winning your first customer; on identifying and delivering customer value; on earning ROI on new hires; on accelerators; and more.7分钟
4.4 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 2.9分钟
4.5 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 3.7分钟
4.6 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 4.7分钟
4.7 A VC's perspective - Interview with Hussein Kanji, Part 1. Hussein Kanji on the hard part about SaaS models; on early metrics that matter; on proving scalability; on the trade-off between organic growth and scale; and more.9分钟
4.8 A VC's perspective - Interview with Hussein Kanji, Part 2.8分钟
4.9 A VC's perspective - Interview with Hussein Kanji, Part 3.4分钟
4.10 How not to do it: Lessons from failure.4分钟
4.11 Module 4: Wrap-up, lessons learned, and a look ahead: John Mullins.8分钟
1 个阅读材料
4.12 Optional reading10分钟

审阅

来自HOW TO FINANCE AND GROW YOUR STARTUP – WITHOUT VC的热门评论
查看所有评论

提供方

伦敦大学 徽标

伦敦大学

伦敦商学院 徽标

伦敦商学院

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心