课程信息
3.5
22 个评分
7 个审阅
专项课程

第 4 门课程(共 4 门),位于

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为9 小时

建议:2 hours/week...
可选语言

英语(English)

字幕:英语(English)...
专项课程

第 4 门课程(共 4 门),位于

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为9 小时

建议:2 hours/week...
可选语言

英语(English)

字幕:英语(English)...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 6 小时

Introduction and step 1 : Define the analysis framework

Module 1 in the Business Analytics capstone project provides you with a clear idea of how to successfully complete the ESSEC Business Analytics MOOC. It is dedicated to ensuring that you understand the objectives of the capstone project and lets you consult the datasets to be used for the project as well as examples of what the expected deliverable should look like and contain. Before beginning the project, you are advised to review two previous modules dealing with how to effectively structure and present your findings, and how to approach and explore datasets ("Foundation of Business Analytics", the wrap up of "Case Studies in Business Analytics with Accenture"). This module also gives you the opportunity to try out the preparation of deliverable 1 and receive non-graded feedback from your peers, thereby giving you an essential insight into how the other deliverables and peer review steps will work. ...
Reading
11 个视频(共 54 分钟), 16 个阅读材料, 1 个测验
Video11 个视频
It's all about the story11分钟
One slide, One idea4分钟
A picture is worth a thousand words5分钟
Recital M5 - How to present your findings10分钟
Wrap-up: Reporting your results4分钟
How to create value from data? - Fabrice Marque2分钟
Wrap up - Mickael Svilar1分钟
Data exploration is an iterative process - Nicolas Glady4分钟
Analytics exploration - Oonagh O’Shea & Noelle Doody4分钟
Wrap up & Capstone guidelines - Nicolas Glady2分钟
Reading16 个阅读材料
Objective of the capstone10分钟
Datasets used for the capstones10分钟
Example deliverable 110分钟
Example: Final deliverable10分钟
Guidelines for watching the following video10分钟
Guidelines for watching the following video10分钟
Guidelines for watching the following video10分钟
Guidelines for watching the following video10分钟
Guidelines for watching the following video10分钟
Guidelines for watching the following video10分钟
Guidelines for watching the following video10分钟
Guidelines for watching the following video10分钟
Guidelines for watching the following video10分钟
Guidelines for watching the following video10分钟
Guidelines for watching the following video10分钟
Optional ungraded peer review information10分钟
2
完成时间(小时)
完成时间为 2 小时

Required assignement 1: Define the analysis framework

The module 2 sets the assignment of preparing deliverable 1 – your analysis framework – for assessment by your peers. ...
Reading
1 个阅读材料, 1 个测验
Reading1 个阅读材料
Assignment:Define the analysis framework.10分钟
完成时间(小时)
完成时间为 20 分钟

Required feed back on Delivery 1:Define the analysis framework and preparation of deliverable 2

In Module 3 you will be involved in reviewing the deliverables of a minimum of 3 other students( if you can manage more than 3, then all the better!) as well as preparing deliverable 2...
Reading
2 个阅读材料
Reading2 个阅读材料
This week is dedicated to the required feed back on deliverable 1>>10分钟
Prepare deliverable 2: Present the intermediary outputs and adjustments to the analysis framework10分钟
3
完成时间(小时)
完成时间为 2 小时

Practice for Deliverable 2

Module 4 enables you to submit your draft proposal for deliverable 2 to your peers for review and feedback. ...
Reading
1 个阅读材料, 1 个测验
Reading1 个阅读材料
Optional delivery 2: Present the intermediary outputs and adjustments to the analysis framework10分钟
4
完成时间(小时)
完成时间为 2 小时

Required assignement 2: Present the intermediary outputs and adjustments to the analysis framework

The module 5 sets the assignment of preparing deliverable 2 – Present the intermediary outputs and adjustments to the analysis framework – for assessment by your peers. ...
Reading
1 个测验
完成时间(小时)
完成时间为 20 分钟

Required feedback for delivery 2 and preparation of delivery 3

In Module 6 you will be involved in reviewing the deliverables of a minimum of 3 other students( if you can manage more than 3, then all the better!) as well as preparing deliverable 3...
Reading
2 个阅读材料
Reading2 个阅读材料
This week is dedicated to the required feedback on delivery 210分钟
Prepare deliverable 3: Present the final outputs and value case10分钟
3.5

热门审阅

创建者 EUJul 11th 2016

This was hard, but I was happy and the end and have a good grade. Thank to my classmates , thank to ESSEC

讲师

Avatar

Nicolas Glady

Associate professor, at ESSEC Business School
Marketing Department

关于 ESSEC Business School

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

关于 Strategic Business Analytics 专项课程

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
Strategic Business Analytics

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