课程概述
The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace.
We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks. We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection. Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement.
热门审阅
RM
Aug 28, 2019
The teaching is exceptionally good. I am not a law student but understood it well. The content presentation of the trademark law course is really fantastic and should be appreciated well.
DB
Aug 23, 2020
Excellent professor and interesting material. The reading assignments were wonderful, with hard core information sprinkled with some humorous stuff.
筛选依据：
26 - Trademark Law 的 32 个评论（共 32 个）
创建者 Mahsan G
•Sep 24, 2021
the best one
创建者 Juan C T C
•Jul 12, 2020
excellent
创建者 hindu m C s j a o
•Jun 26, 2020
brilliant
创建者 Tonya S W
•Mar 31, 2020
Thank you
创建者 Ikioo M
•Jun 28, 2021
Great
创建者 Katja R
•Mar 30, 2020
top!
创建者 Khushi K
•Apr 17, 2020
good course
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