关于此课程： A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. You may continue with the organization you selected for previous assignments or select a new organization for this project. You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.
制作方： 弗吉尼亚大学
教学方： Michael Lenox, Senior Associate Dean and Chief Strategy Officer
Darden School of Business
教学方： Jared Harris, Samuel L. Slover Research Chair in Business Administration
Darden School of Business
| 基本信息 | 课程 5（共 5 门，Business Strategy Specialization ） |
| 承诺学习时间 | 8 weeks of study, 2-4 hours/week |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Welcome and Getting Started
Welcome to the Business Strategy in Practice project-centered course and congratulations on completing the four prerequisite courses! In this course, you will bring together all that you have learned and employ your toolkit to develop your comprehensive Strategic Analysis. To get started, watch our "Welcome to the Business Strategy in Practice" video lecture. Then, read our Course Overview so you get a sense of what's ahead, including four milestones to help keep you on track to complete your project within the eight weeks. We are excited to watch you put your learning into action! Good luck, work hard, encourage one another, and enjoy!
10 视频, 1 阅读材料
- 视频: Welcome to Business Strategy in Practice
- Reading: Course Overview
- Discussion Prompt: Introductions
- 视频: WIP Milestone 1
- 视频: Strategist's Toolkit: SWOT Analysis
- 视频: Strategist's Toolkit: Competitor Analysis
- 视频: Strategist's Toolkit: Environmental Analysis
- 视频: Strategist's Toolkit: Five Forces Analysis
- 视频: Strategist's Toolkit: Competitive Life Cycle Analysis
- 视频: Strategist's Toolkit: Stakeholder Analysis
- 视频: Strategist's Toolkit: Capabilities Analysis
- 视频: Strategist's Toolkit: Strategy Maps
第 2 周
WIP Milestone 1
Welcome to Week 2. This week you should continue working on WIP Milestone 1 so that you are ready to submit your assignment by the end of the week. Good luck and work hard -- thorough research will help you build a solid foundation for your project!
2 项目
- Discussion Prompt: Share what you have found interesting/challenging
已评分: WIP Milestone 1
第 3 周
WIP Milestone 1 Peer Reviews, Start WIP Milestone 2
Welcome to Week 3. This is "buffer" week allowing time to complete your peer reviews -- providing as much constructive feedback as possible -- and then to start working on WIP Milestone 2.
1 视频
- Discussion Prompt: What would you like to improve?
- 视频: WIP Milestone 2
第 4 周
WIP Milestone 2
Welcome to Week 4. This week you should continue working on WIP Milestone 2 so that you are ready to submit your assignment by the end of the week. Good luck and work hard -- you will need a solid understanding of the different options and strategic paths in order to make your recommendation in the next milestone!
2 项目
- Discussion Prompt: Share what you have found interesting/challenging
已评分: WIP Milestone 2
第 5 周
WIP Milestone 2 Peer Reviews, Start WIP Milestone 3
Welcome to Week 5. This is another "buffer" week allowing time to complete your peer reviews -- providing as much constructive feedback as possible -- and then to start working on WIP Milestone 3.
6 视频
- Discussion Prompt: What would you like to improve?
- 视频: WIP Milestone 3
- 视频: Strategist'sToolkit: Hypothesis Testing
- 视频: Strategist's Toolkit: Payoff Matrices
- 视频: Strategist's Toolkit: Real Options Analysis
- 视频: Strategist's Toolkit: Acquisition Analysis
- 视频: Strategist's Toolkit: Scenario Planning
第 6 周
WIP Milestone 3
Welcome to Week 6. This week you should continue working on WIP Milestone 3 so that you are ready to submit your assignment by the end of the week. Looking ahead, Week 7 is a busy week: you will need to wrap up your peer reviews for WIP Milestone 3 and then prepare for the Final Milestone, putting the finishing touches on and then submitting your Strategic Analysis! So don't delay -- get going and work hard to meet your deadlines!
2 项目
- Discussion Prompt: Share what you have found interesting/challenging
已评分: WIP Milestone 3
第 7 周
From WIP Milestone 3 to the Final Milestone
Welcome to Week 7. This is a busy week: you will need to wrap up your peer reviews for WIP Milestone 3 and then prepare for the final milestone: submitting your finished project! To prepare for the final milestone, you will pull together the work you completed for previous milestones, write a cogent and concise executive summary, put the finishing touches on your project, and then submit it for one final round of peer review. We are excited to see your finished projects!
第 8 周
Finished Project Peer Reviews
Welcome to Week 8, our final week together. This is another "buffer" week allowing time to complete your peer reviews. While we only require three peer reviews, please consider completing an additional review or two to help your peers who might still be waiting for their final grade and Specialization Certificate. Additionally, we have a discussion opportunity for you to share final comments, reflections, and thoughts on your capstone experience.
1 项目
- Discussion Prompt: Share final thoughts
常见问题解答
运作方式
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
制作方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
价格
| 购买课程 | |
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| 访问课程材料 | 可用 |
| 访问评分的材料 | 可用 |
| 收到最终成绩 | 可用 |
| 获得可共享的课程证书 | 可用 |
评分和审阅
An excellent specialization to learn about the strategies a firm uses. This specialization is a perfect leeway for someone who want to become a strategist.
Great specialization, great professors.
This course was structure in a clearly and concisely. Every assignment was re-enforced in subsequent lessons to ensure that the concepts were absorbed. I highly recommend this comprehensive course and I look forward to taking additional courses.
While the other courses were extremely promising, the professors/school has done a great job in preparing its students, I think Coursera has done a POOR job in aiding learners in the final stretch of completion. This has been a grueling year and it's very difficult to mix the real live with online learning.
Please be aware that there are EXTREMELY limited amount of learners that sign up for the final courses, and as, so much of the final grade depends on peer assessment, NO ONE will be available to assess your final work.
Therefore you lay in limbo, or are focus to keep signing up praying someone will "randomly" select yours to be assessed. Therefore, while it might sound like a good idea, in my opinion, it's an extremely poor strategic approach by Coursera. Perhaps Coursera should take this Business Strategy course themself. That, and Coursera does a really poor job and is almost impossible to find customer support to help resolve these issues.