Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.
课程信息
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学生职业成果
67%
完成这些课程后已开始新的职业生涯
57%
通过此课程获得实实在在的工作福利
您将学到的内容有
How to identify and evaluate opportunities to scale an organization
How to enter new markets and apply game theory to analyze, assess, and respond to competitors
How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth
How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy
您将获得的技能
Mergers And Acquisitions (M&A)innovation strategyStrategic ThinkingBusiness Strategygrowth strategy
学生职业成果
67%
完成这些课程后已开始新的职业生涯
57%
通过此课程获得实实在在的工作福利
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第 3 门课程（共 5 门）
可灵活调整截止日期
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完成时间大约为15 小时
英语（English）
字幕：英语（English）, 韩语, 阿拉伯语（Arabic）
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Growth through Scaling
Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there.
完成时间为 3 小时
12 个视频 （总计 78 分钟）, 4 个阅读材料, 1 个测验
12 个视频
Why Grow?9分钟
Strategy and Growth3分钟
Growth Alternatives7分钟
Growth Risks7分钟
Growth through Scaling9分钟
Scenario Planning5分钟
Scenario Planning Step 15分钟
Scenario Planning Steps 2 and 37分钟
Scenario Planning Steps 4 and 56分钟
Module Lessons2分钟
Strategist's Toolkit: Scenario Planning7分钟
4 个阅读材料
Course Overview10分钟
Course Requirements10分钟
Get to Know Your Classmates10分钟
Using the Discussion Forums10分钟
1 个练习
Growth through Scaling40分钟
完成时间为 1 小时
Growth through Entry
Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position.
完成时间为 1 小时
8 个视频 （总计 48 分钟）
8 个视频
Using Game Theory to Understand Rivalry8分钟
Using Game Theory to Understand Cooperation7分钟
Identifying Potential Rivals8分钟
Pre-entry Strategies5分钟
Post-entry Strategies7分钟
Module Lessons1分钟
Strategist's Toolkit: Payoff Matrices2分钟
1 个练习
Growth through Entry40分钟
完成时间为 2 小时
Growth through Acquisition
Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth.
完成时间为 2 小时
12 个视频 （总计 65 分钟）
12 个视频
Pros and Cons of Acquisitions5分钟
Pitfalls of Growth Through Acquisition7分钟
Why Firms Overpay for Acquisitions5分钟
Alternatives to Acquisition7分钟
Identifying Successful Acquisition Opportunities3分钟
Acquisition Analysis5分钟
Strategic Benefit: Value of the Target2分钟
Avoiding Overpaying4分钟
Acquisition Analysis: Opportunity Costs6分钟
Module Lessons4分钟
Strategist's Toolkit: Acquisition Analysis5分钟
1 个练习
Growth through Acquisition40分钟
完成时间为 5 小时
Growth through Innovation
Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario.
完成时间为 5 小时
11 个视频 （总计 51 分钟）, 1 个阅读材料, 2 个测验
11 个视频
Innovation Strategies3分钟
Developing an Innovative Capability6分钟
Keys to Innovation3分钟
Organizing for Innovation6分钟
Appropriating Value from Innovations2分钟
Intellectual Property Protection7分钟
Complementary Assets4分钟
Determining an Innovation Strategy5分钟
Module Lessons1分钟
Strategist's Toolkit: Real Options Analysis2分钟
1 个阅读材料
Assignment Overview15分钟
1 个练习
Growth through Innovation40分钟
审阅
4.7
来自企业成长战略的热门评论
由 SP 提供Jul 29, 2017
really interesting but also really difficult to finish the assignment. it would have been great to get a sample assignment just to get an idea of how it could look like
由 AJ 提供Sep 28, 2018
This is a solid strategy course where you'll learn about grown through scaling, new market entry, acquisition, innovation and performance excellence.
由 TK 提供Jul 16, 2017
This is a very hands on section of the course, I really enjoyed diving into the growth strategies and analyzing my selected company
由 FM 提供Dec 12, 2017
As part of my path towards analyzing business in whose stock to invest, this course is a perfect addition to my tool belt.
由 SR 提供Sep 21, 2016
Very good followup course .. Doing this course provides an order and clarity to the thought process towards growth
由 DR 提供Jul 23, 2019
Good course, provided some good insights and strategist toolkit is the best part about these courses.
由 KR 提供Jun 9, 2018
Explains the growth strategies that are important for Business to adopt.... Really helpful
由 JS 提供Mar 13, 2016
real business scenarios for growth and also pitfalls ..excellent and focused approach.
由 NF 提供Sep 22, 2017
Very engaging -well structured, and accessible content. Great return on study effort.
由 DS 提供Apr 9, 2018
This class is a little less in depth than the first two but still good none the less.
由 RP 提供Sep 19, 2017
A very good Course with interesting and useful tools for Strategists.
由 JG 提供Jun 21, 2017
Enhances your knowledge about different strategies on how to grow
由 VN 提供Jun 30, 2016
Excellent perspective and viewpoint on business growth strategy.
由 AM 提供Sep 19, 2017
A good course to understand the basics of growth strategies!
由 FC 提供Aug 22, 2016
A Great Professional Course from a world class university.
由 MR 提供Jan 23, 2019
Course can be more better in terms of practicle examples
由 AS 提供Mar 24, 2017
Great course. Am gunning for the complete specialization
关于 弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
关于 商业战略 专项课程
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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