Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors.
课程信息
4.7
327 个评分
您将学到的内容有
How to identify and evaluate opportunities to scale an organization
How to enter new markets and apply game theory to analyze, assess, and respond to competitors
How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth
How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy
您将获得的技能
Mergers And Acquisitions (M&A)innovation strategyStrategic ThinkingBusiness Strategygrowth strategy
教学大纲 - 您将从这门课程中学到什么
周
1Growth through Scaling
Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there. The Starbucks case provides an opportunity for you to practice this tool and apply key concepts.
13 个视频 （总计 86 分钟）, 5 个阅读材料, 1 个测验
13 个视频
Why Grow?9分钟
Strategy and Growth3分钟
Growth Alternatives7分钟
Growth Risks7分钟
Growth through Scaling9分钟
Scenario Planning5分钟
Scenario Planning Step 15分钟
Scenario Planning Steps 2 and 37分钟
Scenario Planning Steps 4 and 56分钟
Module Lessons2分钟
Strategist's Toolkit: Scenario Planning7分钟
Starbucks Case Debrief8分钟
5 个阅读材料
Course Overview10分钟
Course Requirements10分钟
Get to Know Your Classmates10分钟
Using the Discussion Forums10分钟
Starbucks Corporation25分钟
1 个练习
Growth through Scaling40分钟
周
2Growth through Entry
Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position. The JetBlue vs. American Airlines case gives you an opportunity to apply this tool and deepen your understanding of how to identify potential rivals and determine an appropriate response.
9 个视频 （总计 54 分钟）, 1 个阅读材料, 1 个测验
9 个视频
Using Game Theory to Understand Rivalry8分钟
Using Game Theory to Understand Cooperation7分钟
Identifying Potential Rivals8分钟
Pre-entry Strategies5分钟
Post-entry Strategies7分钟
Module Lessons1分钟
Strategist's Toolkit: Payoff Matrices2分钟
JetBlue vs. American Airlines Case Debrief6分钟
1 个阅读材料
The Battle for Logan Airport: JetBlue versus American Airlines20分钟
1 个练习
Growth through Entry40分钟
周
3Growth through Acquisition
Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth. Through an analysis of the Tata Motors case, you'll have a chance to apply this tool to determine an effective growth strategy.
13 个视频 （总计 74 分钟）, 1 个阅读材料, 1 个测验
13 个视频
Pros and Cons of Acquisitions5分钟
Pitfalls of Growth Through Acquisition7分钟
Why Firms Overpay for Acquisitions5分钟
Alternatives to Acquisition7分钟
Identifying Successful Acquisition Opportunities3分钟
Acquisition Analysis5分钟
Strategic Benefit: Value of the Target2分钟
Avoiding Overpaying4分钟
Acquisition Analysis: Opportunity Costs6分钟
Module Lessons4分钟
Strategist's Toolkit: Acquisition Analysis5分钟
Tata Motors Case Debrief9分钟
1 个阅读材料
Tata Motors Limited: Ratan's Next Step15分钟
1 个练习
Growth through Acquisition40分钟
周
4Growth through Innovation
Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario.
12 个视频 （总计 58 分钟）, 2 个阅读材料, 2 个测验
12 个视频
Innovation Strategies3分钟
Developing an Innovative Capability6分钟
Keys to Innovation3分钟
Organizing for Innovation6分钟
Appropriating Value from Innovations2分钟
Intellectual Property Protection7分钟
Complementary Assets4分钟
Determining an Innovation Strategy5分钟
Module Lessons1分钟
Strategist's Toolkit: Real Options Analysis2分钟
Intel Case Debrief7分钟
2 个阅读材料
Intel Corporate Venturing15分钟
Assignment Overview15分钟
1 个练习
Growth through Innovation40分钟
4.7
50 个审阅50%
完成这些课程后已开始新的职业生涯
50%
通过此课程获得实实在在的工作福利
热门审阅
创建者 SP•Jul 30th 2017
really interesting but also really difficult to finish the assignment. it would have been great to get a sample assignment just to get an idea of how it could look like
创建者 AJ•Sep 29th 2018
This is a solid strategy course where you'll learn about grown through scaling, new market entry, acquisition, innovation and performance excellence.
讲师
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business AdministrationDarden School of Business
关于 弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
关于 商业战略 专项课程
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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