课程信息
4.7
319 个评分
49 个审阅
专项课程

第 4 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为15 小时

建议:4 weeks, 2-6 hours/week...
可选语言

英语(English)

字幕:英语(English), 韩语, 阿拉伯语(Arabic)

您将学到的内容有

  • Check

    How to identify and evaluate opportunities to scale an organization

  • Check

    How to enter new markets and apply game theory to analyze, assess, and respond to competitors

  • Check

    How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth

  • Check

    How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy

您将获得的技能

Mergers And Acquisitions (M&A)innovation strategyStrategic ThinkingBusiness Strategygrowth strategy
专项课程

第 4 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为15 小时

建议:4 weeks, 2-6 hours/week...
可选语言

英语(English)

字幕:英语(English), 韩语, 阿拉伯语(Arabic)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

Growth through Scaling

Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there. The Starbucks case provides an opportunity for you to practice this tool and apply key concepts....
Reading
13 个视频 (总计 86 分钟), 5 个阅读材料, 1 个测验
Video13 个视频
Why Grow?9分钟
Strategy and Growth3分钟
Growth Alternatives7分钟
Growth Risks7分钟
Growth through Scaling9分钟
Scenario Planning5分钟
Scenario Planning Step 15分钟
Scenario Planning Steps 2 and 37分钟
Scenario Planning Steps 4 and 56分钟
Module Lessons2分钟
Strategist's Toolkit: Scenario Planning7分钟
Starbucks Case Debrief8分钟
Reading5 个阅读材料
Course Overview10分钟
Course Requirements10分钟
Get to Know Your Classmates10分钟
Using the Discussion Forums10分钟
Starbucks Corporation25分钟
Quiz1 个练习
Growth through Scaling40分钟
2
完成时间(小时)
完成时间为 2 小时

Growth through Entry

Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position. The JetBlue vs. American Airlines case gives you an opportunity to apply this tool and deepen your understanding of how to identify potential rivals and determine an appropriate response....
Reading
9 个视频 (总计 54 分钟), 1 个阅读材料, 1 个测验
Video9 个视频
Using Game Theory to Understand Rivalry8分钟
Using Game Theory to Understand Cooperation7分钟
Identifying Potential Rivals8分钟
Pre-entry Strategies5分钟
Post-entry Strategies7分钟
Module Lessons1分钟
Strategist's Toolkit: Payoff Matrices2分钟
JetBlue vs. American Airlines Case Debrief6分钟
Reading1 个阅读材料
The Battle for Logan Airport: JetBlue versus American Airlines20分钟
Quiz1 个练习
Growth through Entry40分钟
3
完成时间(小时)
完成时间为 2 小时

Growth through Acquisition

Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth. Through an analysis of the Tata Motors case, you'll have a chance to apply this tool to determine an effective growth strategy....
Reading
13 个视频 (总计 74 分钟), 1 个阅读材料, 1 个测验
Video13 个视频
Pros and Cons of Acquisitions5分钟
Pitfalls of Growth Through Acquisition7分钟
Why Firms Overpay for Acquisitions5分钟
Alternatives to Acquisition7分钟
Identifying Successful Acquisition Opportunities3分钟
Acquisition Analysis5分钟
Strategic Benefit: Value of the Target2分钟
Avoiding Overpaying4分钟
Acquisition Analysis: Opportunity Costs6分钟
Module Lessons4分钟
Strategist's Toolkit: Acquisition Analysis5分钟
Tata Motors Case Debrief9分钟
Reading1 个阅读材料
Tata Motors Limited: Ratan's Next Step15分钟
Quiz1 个练习
Growth through Acquisition40分钟
4
完成时间(小时)
完成时间为 5 小时

Growth through Innovation

Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario....
Reading
12 个视频 (总计 58 分钟), 2 个阅读材料, 2 个测验
Video12 个视频
Innovation Strategies3分钟
Developing an Innovative Capability6分钟
Keys to Innovation3分钟
Organizing for Innovation6分钟
Appropriating Value from Innovations2分钟
Intellectual Property Protection7分钟
Complementary Assets4分钟
Determining an Innovation Strategy5分钟
Module Lessons1分钟
Strategist's Toolkit: Real Options Analysis2分钟
Intel Case Debrief7分钟
Reading2 个阅读材料
Intel Corporate Venturing15分钟
Assignment Overview15分钟
Quiz1 个练习
Growth through Innovation40分钟
4.7
49 个审阅Chevron Right
职业方向

50%

完成这些课程后已开始新的职业生涯
工作福利

50%

通过此课程获得实实在在的工作福利

热门审阅

创建者 SPJul 30th 2017

really interesting but also really difficult to finish the assignment. it would have been great to get a sample assignment just to get an idea of how it could look like

创建者 AJSep 29th 2018

This is a solid strategy course where you'll learn about grown through scaling, new market entry, acquisition, innovation and performance excellence.

讲师

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
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Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

关于 University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

关于 Business Strategy 专项课程

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

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