Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.
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商业战略 专项课程弗吉尼亚大学课程信息
46,745 次近期查看
学生职业成果
50%
完成这些课程后已开始新的职业生涯
33%
通过此课程获得实实在在的工作福利
12%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 4 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为10 小时
英语（English）
字幕：英语（English）, 越南语
您将学到的内容有
How to connect strategic analysis to strategy execution using hypothesis testing to unearth key assumptions and assess their validity
Four different approaches to strategy formulation and how governance ties into effective strategy formulation
Use the 4A Model for effective strategy execution to ensure appropriate human and organizational resources are in place
Tips from industry experts for successful strategy development and execution
您将获得的技能
Strategy ImplementationStrategy FormulationBusiness StrategyBusiness hypothesis testing
学生职业成果
50%
完成这些课程后已开始新的职业生涯
33%
通过此课程获得实实在在的工作福利
12%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 4 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为10 小时
英语（English）
字幕：英语（English）, 越南语
提供方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
教学大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Strategy Analysis
This week, you'll connect strategic analysis to strategy execution. You'll walk through a series of questions to frame your analysis and ground your approach using the strategist's toolkit--and you'll learn a new tool, Hypothesis Testing, to unearth key assumptions related to choosing a strategy and assessing the validity of those assumptions. You'll also review data sources and how to "make the data speak" to guide your strategy decisions.
完成时间为 2 小时
8 个视频 （总计 40 分钟）, 2 个阅读材料, 1 个测验
8 个视频
Strategic Analysis3分钟
Strategic Analysis: Steps 1-34分钟
Strategic Analysis: Step 45分钟
Strategist'sToolkit: Hypothesis Testing4分钟
Strategy Research8分钟
Strategy Analytics7分钟
Module Lessons1分钟
2 个阅读材料
Course Overview & Requirements10分钟
Get to Know Your Classmates in Discussion Forums10分钟
1 个练习
Strategy Analysis40分钟
完成时间为 2 小时
Strategy Formulation
This week you'll learn about how strategy gets set and implemented in organizations. You'll discuss factors key to effective strategy formulation--and common challenges and pitfalls of strategy execution. You'll explore four different approaches to strategy formulation and how governance ties into effective strategy formulation.
完成时间为 2 小时
11 个视频 （总计 71 分钟）
11 个视频
Strategy in Organizations7分钟
Strategy Formulation: The Strategic War Room7分钟
Strategy Formulation: Rapid Prototyping4分钟
Strategy Formulation: Design Thinking6分钟
Strategy Formulation: Business Model Canvas7分钟
Corporate Governance8分钟
The Human Factor9分钟
Common Strategy Execution Mistakes7分钟
Key Strategy Execution Questions4分钟
Module Lessons4分钟
1 个练习
Strategy Formulation40分钟
完成时间为 2 小时
Strategy Implementation
We welcome Professor Scott Snell to the course this week! He's a global specialist in strategy execution, and he shares his 4A Model for effective strategy execution: alignment, ability, agility, and architecture. This framework will help you ensure the human and organizational resources are in place to effectively execute your strategy.
完成时间为 2 小时
13 个视频 （总计 88 分钟）
13 个视频
The 4A Model of Strategy Execution7分钟
Introduction to Alignment6分钟
Achieving Alignment8分钟
Introduction to Ability9分钟
Investing in Talent9分钟
Introduction to Architecture6分钟
How Architecture Drives Performance8分钟
Architecture Best Practices4分钟
Introduction to Agility6分钟
Agility through Organizational Learning6分钟
Agility through Unity and Fluidity5分钟
Module Lessons2分钟
1 个练习
Strategy Implementation40分钟
完成时间为 5 小时
Practical Perspectives
This week we welcome guest speakers from a range of industries, from startups to nonprofits, to share their expertise from years of successful strategy development and execution. They'll communicate their best tips to help you develop your strategist's toolkit. We're also fortunate to be joined by Darden's Dean Scott Beardsley, whose 26 years with McKinsey informs the concrete tips he shares to improve strategy development and execution.
完成时间为 5 小时
14 个视频 （总计 87 分钟）
14 个视频
Shannon Smith, CEO Abundant Power2分钟
Byrne Murphy, DigiPlex9分钟
Carolyn Miles, Save the Children8分钟
Rick Edmunds, Strategy& PwC10分钟
Bob Hugin, Celgene7分钟
Rick Paschal, Darden '895分钟
Sunil Ghatnekar, The Coca-Cola Company2分钟
Jerry Peng, Tranlin, Inc.10分钟
Dean Scott Beardsley: Background2分钟
Dean Scott Beardsley: Perspective14分钟
Dean Scott Beardsley: Process6分钟
Dean Scott Beardsley: Advice4分钟
Conclusion38
审阅
来自战略计划与执行的热门评论
由 S 提供Oct 30, 2019
I must recommend this to those who want to understand the Strategy Planning and its Execution. This course helps them a lot to understand the basic structure of developing a strategy.
由 JI 提供Apr 14, 2020
This was a good course, and though challenging to do for an online course - I really enjoyed the final assignment. It really helped tie all of the ideas and course content together.
由 KB 提供Jun 29, 2020
A decent course. Though, this course didn't have any frameworks to learn. Also, this course was mostly theory, void of practical knowledge this time. Still a good enough course.
由 VA 提供May 26, 2020
Excellent explanation provided, lot of examples, learned about various company professionals ideas and their strategy how they are executed in their fields.
关于 商业战略 专项课程
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
常见问题
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
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