Chevron Left
返回到 Digital Product Management: Modern Fundamentals

学生对 弗吉尼亚大学 提供的 Digital Product Management: Modern Fundamentals 的评价和反馈

3,130 个评分
921 条评论


Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:


Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

May 21, 2020

It was a really wonderful and structured course for Product Managers. There are many techniques which I didn't know and can use now to my product. Recommended course for all type of Product Managers.


851 - Digital Product Management: Modern Fundamentals 的 875 个评论(共 917 个)

创建者 Smriddhi W

Dec 10, 2019

Mr Alex is a great professor and the guest interviews also brought great insight.

创建者 Kishore S

Dec 29, 2020

Fantastic course for product managers. Lot of experiences shared by different PM

创建者 Shynara A

Sep 4, 2020

a lot of blurry information: not clear sometimes how really to use this or that

创建者 Alvaro D

Jul 25, 2020

Except for the multiple questions tests, I think is a good introductory course

创建者 Karishma M S

Aug 16, 2020

That's a very nice course. Nowadays which is very useful and helpful methods.

创建者 Alex W

May 8, 2020

Strong course offering a broad range of tools useful to PMs across the board.

创建者 Lei W

Dec 2, 2019

good structure and content, just hope it can include more practical exercises

创建者 Yash M

Sep 9, 2019

Great course to learn about fundamentals of PM and various techniques used.


Jun 12, 2020

Last week content was a little vague which made it difficult to understand

创建者 A. A I

Oct 11, 2020

A clear understanding of Product Management, and Leadership tools.

创建者 Hussain A

Apr 19, 2020

Good overview and breadth of tools for digital product management

创建者 Souvik N

Dec 23, 2020

I had a wonderful experience and learnt many useful new things,

创建者 Thamyres A d S

Jun 30, 2020

I like the content and I believe I can use it in my daily work.

创建者 Jenn C

May 7, 2019

Alex has a great delivery and I like the real world interviews.

创建者 Vaishnavee V R

May 23, 2020

I learn lot of things related to the digital product manager.

创建者 lande c

Nov 18, 2017

Very good introduction and explanation of core principles.


May 24, 2020

Excellent way of teaching the pros and cons, thank you

创建者 Renosh

Dec 2, 2017

Very informative for Digital Product and Data Managers

创建者 Jimmy V

Nov 26, 2020

Good set of tools and techniques, some good ideas.

创建者 Mohammad S

Oct 19, 2020

It was great and wonderful. Learnt lot of stuff!

创建者 Shibu J

May 28, 2017

Nicely structured , good insights in interviews

创建者 Anshul D

Oct 21, 2018

A good course for a budding product manager!

创建者 Arturs R

Nov 11, 2019

Good overview of Digital Product Management

创建者 Shubham S

Dec 19, 2018

Nice course to kick off Product Management

创建者 Oleksandr L

Feb 4, 2020

Very basic course, good for beginners