课程信息
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第 6 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为10 小时

建议:5 weeks of study, 3-5 hours/week...

英语(English)

字幕:英语(English)

您将获得的技能

Financial AccountingAccountingFinanceMarketing

第 6 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为10 小时

建议:5 weeks of study, 3-5 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 1 小时

Start Here

3 个阅读材料, 1 个测验
3 个阅读材料
Welcome to the Business Foundations Capstone Project!10分钟
Course Format, Grading and Expectations10分钟
Capstone Project Timeline: Check Your Progress Here!10分钟
1 个练习
Project Scope Quiz10分钟
2
完成时间为 2 小时

Choosing your Project and Videos for Review

2 个视频 (总计 16 分钟), 1 个阅读材料, 1 个测验
2 个视频
Cost, Quality, Variety, Responsiveness (7:56)7分钟
1 个阅读材料
Exemplar Projects10分钟
3
完成时间为 5 小时

Marketing Plan for Review

14 个视频 (总计 165 分钟), 1 个测验
14 个视频
How Can Customer Centricity Be Profitable (19:03)19分钟
Customer Retention (18:24)18分钟
Customer Development (3:07)3分钟
Brands and Digital Marketing (14:01)14分钟
Customers and Digital Marketing (9:49)9分钟
Reputation and Reviews (14:38)14分钟
Product Life Cycle (3:29)3分钟
More Examples of Influence (8:42)8分钟
More Examples of Influence - Part 2 (12:34)12分钟
Pricing Strategies 3 - Psychological Factors (9:47)9分钟
Distribution Strategies 1 - Introduction (13:38)13分钟
Distribution Strategies 2 - Channel Design (13:39)13分钟
Horizontal Conflict (12:46)12分钟
4
完成时间为 4 小时

Preparing the Rough Draft, and Accounting and Finance Videos for Review

7 个视频 (总计 124 分钟), 1 个测验
7 个视频
Estimating Uncollectible Accounts (15:31)15分钟
Accounts Receivable Disclosure Example (16:35)16分钟
Inventory (19:59)19分钟
LIFO vs. FIFO (23:11)23分钟
Inventory Disclosure Example (11:14)11分钟
3M Company: Accounts Receivable and Inventory (17:50)17分钟
4.6
46 个审阅Chevron Right

40%

完成这些课程后已开始新的职业生涯

31%

通过此课程获得实实在在的工作福利

来自沃顿商务基础毕业项目的热门评论

创建者 RRJul 10th 2017

It was my first specialization and I had a wonderful time completing it.I am looking forward for Business Analytics and Entrepreneurship capstone from Wharton Online.\n\nThank you...!!!!

创建者 MTFeb 2nd 2017

Great course. I did a project relating to my career (construction), so the process of researching and putting together a presentation directly improved my understanding of the industry.

讲师

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Christian Terwiesch

Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
The Wharton School

关于 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

关于 商务基础 专项课程

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge....
商务基础

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