Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 1 小时
Start Here
Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%.
3 个阅读材料, 1 个测验
3 个阅读材料
Welcome to the Business Foundations Capstone Project!10分钟
Course Format, Grading and Expectations10分钟
Capstone Project Timeline: Check Your Progress Here!10分钟
1 个练习
Project Scope Quiz10分钟
周
2完成时间为 2 小时
Choosing your Project and Videos for Review
In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers.
2 个视频 （总计 16 分钟）, 1 个阅读材料, 1 个测验
1 个阅读材料
Exemplar Projects10分钟
周
3完成时间为 5 小时
Marketing Plan for Review
In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers.
14 个视频 （总计 165 分钟）, 1 个测验
14 个视频
How Can Customer Centricity Be Profitable (19:03)19分钟
Customer Retention (18:24)18分钟
Customer Development (3:07)3分钟
Brands and Digital Marketing (14:01)14分钟
Customers and Digital Marketing (9:49)9分钟
Reputation and Reviews (14:38)14分钟
Product Life Cycle (3:29)3分钟
More Examples of Influence (8:42)8分钟
More Examples of Influence - Part 2 (12:34)12分钟
Pricing Strategies 3 - Psychological Factors (9:47)9分钟
Distribution Strategies 1 - Introduction (13:38)13分钟
Distribution Strategies 2 - Channel Design (13:39)13分钟
Horizontal Conflict (12:46)12分钟
周
4完成时间为 4 小时
Preparing the Rough Draft, and Accounting and Finance Videos for Review
Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week.
7 个视频 （总计 124 分钟）, 1 个测验
7 个视频
Estimating Uncollectible Accounts (15:31)15分钟
Accounts Receivable Disclosure Example (16:35)16分钟
Inventory (19:59)19分钟
LIFO vs. FIFO (23:11)23分钟
Inventory Disclosure Example (11:14)11分钟
3M Company: Accounts Receivable and Inventory (17:50)17分钟
4.6
41 个审阅40%
完成这些课程后已开始新的职业生涯
33%
通过此课程获得实实在在的工作福利
热门审阅
It was my first specialization and I had a wonderful time completing it.I am looking forward for Business Analytics and Entrepreneurship capstone from Wharton Online.\n\nThank you...!!!!
Great course. I did a project relating to my career (construction), so the process of researching and putting together a presentation directly improved my understanding of the industry.
讲师
Christian Terwiesch
Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation ManagementThe Wharton School
关于 宾夕法尼亚大学
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
关于 商务基础 专项课程
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
常见问题
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注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
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您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
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