Business Foundations 专项课程

Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.

100% online course

Start instantly and learn at your own schedule.

Approx. 6 hours to complete

Suggested: 5 weeks of study, 3-5 hours/week

English

Subtitles: English

Skills you will gain

MarketingFinanceAccountingManagement

100% online course

Start instantly and learn at your own schedule.

Approx. 6 hours to complete

Suggested: 5 weeks of study, 3-5 hours/week

English

Subtitles: English

Syllabus - What you will learn from this course

1

Section

1 hour to complete

Start Here

Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%....

3 readings, 1 quiz

3 readings

Welcome to the Business Foundations Capstone Project!10m

Course Format, Grading and Expectations10m

Capstone Project Timeline: Check Your Progress Here!10m

1 practice exercises

Project Scope Quiz10m

2

Section

2 hours to complete

Choosing your Project and Videos for Review

In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers....

2 videos (Total 16 min), 1 reading, 1 quiz

2 videos

Introduction - Framework (7:55)7m

Cost, Quality, Variety, Responsiveness (7:56)7m

1 readings

Exemplar Projects10m

3

Section

5 hours to complete

Marketing Plan for Review

In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers....

14 videos (Total 165 min), 1 quiz

14 videos

Strategic Marketing Flip Chart (11:05)11m

How Can Customer Centricity Be Profitable (19:03)19m

Customer Retention (18:24)18m

Customer Development (3:07)3m

Brands and Digital Marketing (14:01)14m

Customers and Digital Marketing (9:49)9m

Reputation and Reviews (14:38)14m

Product Life Cycle (3:29)3m

More Examples of Influence (8:42)8m

More Examples of Influence - Part 2 (12:34)12m

Pricing Strategies 3 - Psychological Factors (9:47)9m

Distribution Strategies 1 - Introduction (13:38)13m

Distribution Strategies 2 - Channel Design (13:39)13m

Horizontal Conflict (12:46)12m

4

Section

4 hours to complete

Preparing the Rough Draft, and Accounting and Finance Videos for Review

Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week....

7 videos (Total 124 min), 1 quiz

7 videos

Accounts Receivable (19:51)19m

Estimating Uncollectible Accounts (15:31)15m

Accounts Receivable Disclosure Example (16:35)16m

Inventory (19:59)19m

LIFO vs. FIFO (23:11)23m

Inventory Disclosure Example (11:14)11m

3M Company: Accounts Receivable and Inventory (17:50)17m

5

Section

2 hours to complete

Submitting your Capstone

Congratulations on completing your capstone! Now it is time to submit it for review. Once you do, please review the work of at least five of your peers. We can't wait to see what you've come up with!...

1 quiz

Instructor

Christian Terwiesch

Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Frequently Asked Questions

When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I pay for this course?
If you pay for this course, you will have access to all of the features and content you need to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. Note that the Course Certificate does not represent official academic credit from the partner institution offering the course.
What is the refund policy?
Is financial aid available?
Yes! Coursera provides financial aid to learners who would like to complete a course but cannot afford the course fee. To apply for aid, select "Learn more and apply" in the Financial Aid section below the "Enroll" button. You'll be prompted to complete a simple application; no other paperwork is required.

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Business Foundations 专项课程