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返回到 消费者分析

学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

4.6
9,535 个评分
2,120 条评论

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

Aug 05, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

筛选依据:

1151 - 消费者分析 的 1175 个评论(共 2,060 个)

创建者 Pedro R

Feb 10, 2016

very good course

创建者 Hashir R

Dec 06, 2015

Best course ever

创建者 Eiderman M

Jun 07, 2020

Excelente curso

创建者 PRABHAT K G

Apr 19, 2020

Good experience

创建者 Sumit S

Feb 02, 2019

Great insights!

创建者 Juan D G

Jun 12, 2017

Excelente curso

创建者 ALLEN B

Sep 01, 2016

A great course!

创建者 Deleted A

Oct 17, 2015

Awesome content

创建者 RAJAT K S

Jul 08, 2020

Great learning

创建者 ADITYA S

Dec 17, 2019

Great Course .

创建者 Jay S

Sep 03, 2019

really helpful

创建者 Pradeep K M

Jun 20, 2019

Awesome course

创建者 Ali I

Mar 15, 2019

Amazing course

创建者 Rahul M

Feb 18, 2019

AMazing COurse

创建者 Rashmi P

Oct 01, 2018

Nice course!!!

创建者 Varun M

Jul 24, 2018

its amazing af

创建者 Sumit K

Apr 12, 2018

interesting ..

创建者 许之亮

Nov 09, 2017

very inspiring

创建者 Juan C C S

Nov 01, 2017

A very good p!

创建者 Jatin M

Oct 30, 2017

Amazing course

创建者 Unwana

Oct 28, 2017

An eye opener!

创建者 Vishal K

Jun 02, 2017

Great examples

创建者 RAJ V S

Apr 30, 2017

Great Learning

创建者 Nabilah Y

Nov 13, 2016

An eye opener.

创建者 J S

Nov 01, 2016

Good Insights!