Chevron Left
返回到 消费者分析

学生对 宾夕法尼亚大学 提供的 消费者分析 的评价和反馈

11,045 个评分


Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...



Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


2351 - 消费者分析 的 2369 个评论(共 2,369 个)

创建者 Juan S W

Apr 8, 2017

创建者 Deborah H

Jan 14, 2016

创建者 Sheryar P

Mar 28, 2016

创建者 Chieh Y

Apr 3, 2016

创建者 Ahmad F

Jan 31, 2020

创建者 sayaka t

Dec 5, 2015

创建者 Johann Q

Sep 23, 2015

创建者 David K

Jan 8, 2016

创建者 Eren D

Mar 9, 2022

创建者 Rios A

Oct 22, 2018

创建者 Anchit R

May 17, 2020

创建者 Vanessa A

May 23, 2021

创建者 Atanu R

Sep 8, 2018

创建者 Deleted A

May 26, 2022

创建者 hassan m

Aug 17, 2020

创建者 Ellen O

Oct 18, 2021

创建者 Manikandan R

Aug 23, 2017

创建者 Harish M

Mar 23, 2016

创建者 Tony

Sep 23, 2017