课程信息
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第 3 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为6 小时

建议:3 weeks of study, 1-2 hours/week...

英语(English)

字幕:英语(English), 韩语, 西班牙语(Spanish), 中文(简体)

您将获得的技能

Business MarketingMarketingMarketing Strategy

第 3 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为6 小时

建议:3 weeks of study, 1-2 hours/week...

英语(English)

字幕:英语(English), 韩语, 西班牙语(Spanish), 中文(简体)

学习Course的学生是

  • Marketing Specialists
  • Entrepreneurs
  • Marketers
  • Customer Care Reps
  • Project Managers

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 4 小时

What is B2B Marketing?

7 个视频 (总计 48 分钟), 5 个阅读材料, 3 个测验
7 个视频
1.1 Introduction to Course1分钟
1.2 What is B2B Marketing? Part18分钟
1.3 What is B2B Marketing? Part29分钟
1.4 B2B: Push & Pull and the 4W’s Approach8分钟
1.5 Expert B2B Interview with Alex Teo and Prasanna Meduri Part19分钟
1.6 Expert B2B Interview with Alex Teo and Prasanna Meduri Part27分钟
5 个阅读材料
Syllabus10分钟
Let's Connect on Social Media10分钟
Slides10分钟
Recommended Reading on Noon Nopi10分钟
References10分钟
2 个练习
Lesson 1 Practice Quiz10分钟
Lesson 1 Graded Quiz10分钟
2
完成时间为 2 小时

B2B Marketing Mix

8 个视频 (总计 62 分钟), 3 个阅读材料, 2 个测验
8 个视频
2.2 B2B: Product Marketing Part27分钟
2.3 B2B: Price Marketing Part17分钟
2.4 B2B: Price Marketing Part29分钟
2.5 B2B: Promotion Marketing Part18分钟
2.6 B2B: Promotion Marketing Part26分钟
2.7 B2B: Place Marketing Part16分钟
2.8 B2B: Place Marketing Part27分钟
3 个阅读材料
Slides10分钟
Recommended Reading on Marketing Strategy10分钟
References10分钟
2 个练习
Lesson 2 Practice Quiz10分钟
Lesson 2 Graded Quiz10分钟
3
完成时间为 2 小时

B2B Cross Country and Cross Industry Growth

8 个视频 (总计 68 分钟), 2 个阅读材料, 1 个测验
8 个视频
3.2 B2B: Cross Country Growth Part210分钟
3.3 B2B: Cross Industry Growth Part110分钟
3.4 B2B: Cross Industry Growth Part29分钟
3.5 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part18分钟
3.6 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part28分钟
3.7 Expert Interview with ThyssenKrupp (Mr. Wayne Park)10分钟
Instructor's Thank You12
2 个阅读材料
Slides10分钟
References10分钟
1 个练习
Final Graded Quiz40分钟
4.6
43 个审阅Chevron Right

33%

完成这些课程后已开始新的职业生涯

33%

通过此课程获得实实在在的工作福利

来自International B2B (Business to Business) Marketing的热门评论

创建者 NCAug 17th 2019

Excellent One, better if we could have more live examples in the lessons. But I like the way the material has been created with more crisp and to the point material.

创建者 VSAug 4th 2017

Dae Ryun Chang sir is phenomenal, the way he teaches and explain theories is really good i would like him to teach more topics. Great work sir.

讲师

Avatar

Dae Ryun Chang

Professor of Marketing
School of Business

关于 延世大学

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia....

关于 国际营销与跨行业发展 专项课程

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
国际营销与跨行业发展

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