This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
- 5 stars73.67%
- 4 stars18.57%
- 3 stars4.69%
- 2 stars1.63%
- 1 star1.42%
来自INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING的热门评论
The course in this specialization was awesome and the contents were very clear. Examples given were very much useful, relevant and easily understandable.
In this course, I gained vast knowledge about B2B marketing with different aspects of companies and markets.
Some models and approaches are very practical . I think some of the expression are kind of obscure than other lectures with native English-speakers.
The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.
关于 国际营销与跨行业发展 专项课程
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.