课程信息

24,882 次近期查看

学生职业成果

33%

完成这些课程后已开始新的职业生涯

33%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 3 门课程(共 6 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为9 小时
英语(English)
字幕:英语(English), 韩语, 西班牙语(Spanish), 中文(简体)

您将获得的技能

Business MarketingMarketingMarketing Strategy

学生职业成果

33%

完成这些课程后已开始新的职业生涯

33%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 3 门课程(共 6 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为9 小时
英语(English)
字幕:英语(English), 韩语, 西班牙语(Spanish), 中文(简体)

讲师

提供方

延世大学 徽标

延世大学

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 4 小时

What is B2B Marketing?

完成时间为 4 小时
7 个视频 (总计 48 分钟), 5 个阅读材料, 3 个测验
7 个视频
1.1 Introduction to Course1分钟
1.2 What is B2B Marketing? Part18分钟
1.3 What is B2B Marketing? Part29分钟
1.4 B2B: Push & Pull and the 4W’s Approach8分钟
1.5 Expert B2B Interview with Alex Teo and Prasanna Meduri Part19分钟
1.6 Expert B2B Interview with Alex Teo and Prasanna Meduri Part27分钟
5 个阅读材料
Syllabus10分钟
Let's Connect on Social Media10分钟
Slides10分钟
Recommended Reading on Noon Nopi10分钟
References10分钟
2 个练习
Lesson 1 Practice Quiz10分钟
Lesson 1 Graded Quiz10分钟
2

2

完成时间为 2 小时

B2B Marketing Mix

完成时间为 2 小时
8 个视频 (总计 62 分钟), 3 个阅读材料, 2 个测验
8 个视频
2.2 B2B: Product Marketing Part27分钟
2.3 B2B: Price Marketing Part17分钟
2.4 B2B: Price Marketing Part29分钟
2.5 B2B: Promotion Marketing Part18分钟
2.6 B2B: Promotion Marketing Part26分钟
2.7 B2B: Place Marketing Part16分钟
2.8 B2B: Place Marketing Part27分钟
3 个阅读材料
Slides10分钟
Recommended Reading on Marketing Strategy10分钟
References10分钟
2 个练习
Lesson 2 Practice Quiz10分钟
Lesson 2 Graded Quiz10分钟
3

3

完成时间为 2 小时

B2B Cross Country and Cross Industry Growth

完成时间为 2 小时
8 个视频 (总计 68 分钟), 2 个阅读材料, 1 个测验
8 个视频
3.2 B2B: Cross Country Growth Part210分钟
3.3 B2B: Cross Industry Growth Part110分钟
3.4 B2B: Cross Industry Growth Part29分钟
3.5 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part18分钟
3.6 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part28分钟
3.7 Expert Interview with ThyssenKrupp (Mr. Wayne Park)10分钟
Instructor's Thank You12
2 个阅读材料
Slides10分钟
References10分钟
1 个练习
Final Graded Quiz40分钟

审阅

来自INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING的热门评论

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关于 国际营销与跨行业发展 专项课程

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
国际营销与跨行业发展

常见问题

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