This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
Yonsei University was established in 1885 and is the oldest private university in Korea.
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来自INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING的热门评论
This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.
Excellent One, better if we could have more live examples in the lessons. But I like the way the material has been created with more crisp and to the point material.
The course in this specialization was awesome and the contents were very clear.\n\nExamples given were very much useful, relevant and easily understandable.
Dae Ryun Chang sir is phenomenal, the way he teaches and explain theories is really good i would like him to teach more topics. Great work sir.
Excellent course. The teacher is extremely clear the examples are useful. You can follow this course as a complete beginner in the issue.
The topic was tough, the instructor has made it easy to understand and interesting as well. Thank you for teaching me. I am indebted.
This is really a good course. This course helped me to understand the key points of international B2B marketing.
I feel very useful while I was learning it and the course content is very clear an to the point.
Very good course with clear instruction and many productive ideals regarding B2B marketing
NOTHING\n\nJUST I LIKE THE CONCEPT TO POSSIBILITY TO CROSS THE LEVEL BUT OVERALL GOOD
The best course there is on International B2B Marketing. Thanks Professor Chang!
Great platform to learn for marketing is conducted internationally.
Great analysis and insights about International Marketing methods.
Excellent course to answer current questions about B2B2C...
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