This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
- 5 stars74.09%
- 4 stars18.27%
- 3 stars4.61%
- 2 stars1.60%
- 1 star1.40%
来自INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING的热门评论
Compared to the other two courses, this one went into dep to the concept. I appreciate the teaching quality of the Professor.
Very good course with clear instruction and many productive ideals regarding B2B marketing
In this course, I gained vast knowledge about B2B marketing with different aspects of companies and markets.
The topic was tough, the instructor has made it easy to understand and interesting as well. Thank you for teaching me. I am indebted.