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学生对 IE商学院 提供的 Brand and Product Management 的评价和反馈

4.7
1,102 个评分
237 个审阅

课程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

热门审阅

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

筛选依据:

51 - Brand and Product Management 的 75 个评论(共 233 个)

创建者 Shanshan T

Mar 13, 2016

The instructor is one of the best teachers I ever had. He made the point concise and clear. He has natural talents of conveying knowledge and information.

Please, please provide more classes taught by Professor Luis Rodriguez Baptista !

创建者 raj u

Jan 13, 2017

Analysis of an issue is super along with illustrations.

创建者 Vahid N

Aug 28, 2016

Great introduction to the subject matter.

创建者 Pastor J A P P

Mar 14, 2016

Importante información y fácil de entender. Bien explicado todo.

创建者 Ahmed H

Aug 13, 2016

Wonderfully designed course. Everyone should take this course for a good addition to knowledge whether one is a marketer or not.

创建者 Shu Q L

Jul 18, 2016

Great teaching and comprehensive, clear presentation of concepts related to the topic. I have acquired a deeper understanding of brand and product management theories, models, frameworks and concepts at a higher (more macro) and more strategic level that is very applicable to the real world. The professor is very engaging and I like his use of real-life examples (through his work experiences, etc) to make the course material very relevant. Hopefully this helps in my headstart in my career switch!

创建者 Gamael B

May 23, 2016

Great delivery, very informative and resourceful.

创建者 Francesca A

May 27, 2016

The lecturer is so engaging and easy to learn from. Really practical and doesn't use jargon. The industry words he uses he explains well so perfect for a beginner.

创建者 Thamara M

Aug 29, 2016

Good Job, really helpful!!!

创建者 Adarsh N S

Jun 12, 2017

Great Course on Brand & Product Management. The course is geared more towards Brand Management & less on Product Management. Enjoyed this course.

创建者 Geetendra S D

Jun 24, 2016

excellent professor

创建者 pulla s c t

Jul 13, 2016

its awesome every one should go through course to be best in branding techniques.

创建者 Martin L

Apr 18, 2016

Amazing course!

创建者 Sophia J

Dec 10, 2016

Great course and amazing professor!

创建者 Amer h

Oct 07, 2017

Informative and easy to understand

创建者 Kathryn B

Jan 04, 2017

Fantastic course. Thank you!

创建者 Piyada

Feb 12, 2016

Love the course

创建者 Satyam P

Feb 21, 2016

A very well explained course

创建者 Shruthi S

Nov 28, 2016

A very nicely crafted course on brand and product management. Explained in a detailed and structured manner with abundant examples. Awesome learning experience!

创建者 Abdullah A

Dec 25, 2017

Very good applied experience with a techniques and tools and friendly instructor.

Thanks,

Abdullah AlBudiry

创建者 Peter K

Feb 29, 2016

5 Star

创建者 Deepak P

May 19, 2016

thanxxxx

创建者 Satyaveer P

Nov 27, 2016

Excellent course to develop you Brand as an Experience for Customer and among the employees of the organization.

创建者 Mohammed H A

Feb 29, 2016

Excellent Course, really I gained a lot of information and a lot of exper

创建者 Shailesh K C

Mar 03, 2016

One of the best courses I have come across. Highly resourceful and worth the time and money.