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学生对 IE商学院 提供的 Brand and Product Management 的评价和反馈

4.6
1,033 个评分
222 个审阅

课程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

热门审阅

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

筛选依据:

1 - Brand and Product Management 的 25 个评论(共 218 个)

创建者 jaeminshim

Jan 05, 2019

It is a short course but it contains a lot of basic knowledge of marketing and very good examples to help the students to understand.

创建者 Мосеев К К

Dec 14, 2018

I am pretty sure it will be helpful for people with different types of knowledge in this field. If you are a professional you might find some good ideas here, if you are a newcomer in this area, you might acquire so much information

创建者 nader m a

Mar 06, 2019

Extensive branding course, that cover main branding subjects and putting them all in an applicable context to prepare u for the immediate implementation shaping the base of branding manager mindset and knowledge. Great course !

创建者 Jeannette M

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

创建者 PK

May 16, 2019

Excellent course - good overview, full of live examples & key messages. The course delivers what it is meant to and provides a good understanding with key take-aways. Prof. Luis Rodriguez delivered the course in an interesting & creative way by exploring fnac and interacting with customers. I am happy that I enrolled for this course. I would have rated 5 star, except for one feedback that most of the content in "Reading" sections is dated to around 2012-2014. It would have been better if that content is latest, even though the principles covered are relevant.

创建者 Ana D

Nov 13, 2018

Very well designed course that is easy to learn. the videos are great and the virtual library articles complements the videos.

创建者 Oluyinka O

Feb 18, 2019

Very interactive and enlightening. Would definitely recommend

创建者 Siddharth S T

Feb 23, 2019

Great concepts that can easily get overlooked while working to create one's own brand.

Great content delivery and actual use cases help in easy understanding of all concepts

创建者 ANNA N

Feb 21, 2019

Very nice course! and really nice instructor!

创建者 Rigel M B

Mar 05, 2019

Me ha gustado mucho el curso, he recordado varias cosas que vi en la facultad y he aprendido conceptos nuevos y actuales. Considero que es un curso de muy alta calidad y los ejercicios permiten que lo aprendido se aplique al momento.

创建者 Bilge C

Mar 05, 2019

It is a great introductory course and definitely a good guide to build a solid brand and product strategy.

创建者 Рацеева С С

Mar 11, 2019

Great course, great professor. Good luck fo

创建者 Guo X

Mar 15, 2019

The course is well structured. The lecturer is knowledgable and full of passion. It's really good for a beginner!

创建者 Pranath D S

Mar 19, 2019

Exceptionally explained.

创建者 Muhammad B Z

Aug 03, 2018

A must-do for beginners

创建者 Carol M

Aug 02, 2018

Informative, deep, clear, and the instructor is charismatic and has great explanation skills.

创建者 vinay k s

Aug 12, 2018

This course is very useful.

创建者 Khosro G

Sep 05, 2018

In this valuable course, I learned about "product life cycle", "product development" , "market penetration", "Brand architecture" and many more. The course of brand and product management really helped me improve as a current retail assistant.

创建者 javihn t k s

Sep 05, 2018

teaches the overall fundamentals of marketing. it was really useful for me thank you!

创建者 Marta M

Sep 05, 2018

The course war really good, interesting, everything was explained by examples. The lectures are definitely worth to see.

创建者 Sam W

Aug 27, 2018

Very interactive and interesting.

The instructor has put great effort on the course.

创建者 Salil R

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

创建者 Rong F

Oct 14, 2018

Very Good

创建者 soumya K

Sep 13, 2018

excellent course to understand brand. very useful

创建者 Joe T

Sep 15, 2018

Another great coursera course. The full course dealt with formal product portfolio management. I will be implementing these practices in my company.