此课程适用人群: For an increasing number of established companies, creating new businesses within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new businesses. This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead new businesses within established companies. This course is also valuable to any undergraduates, graduate students, or professionals interested in corporate entrepreneurship. The Corporate Entrepreneurship Specialization is designed for junior- and middle-managers in medium- to large-sized companies interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses within large companies. These new businesses rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation.


制作方:   University of Maryland, College Park

  • Dr. Thomas J. Mierzwa

    教学方:    Dr. Thomas J. Mierzwa, Lecturer of Technology Entrepreneurship

    Maryland Technology Enterprise Institute (Mtech)
Basic Info
LevelBeginner
Language
English
How To PassPass all graded assignments to complete the course.
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已评分 4.5,总共 5 个 5 评分