课程信息
4.2
16 个评分
1 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为13 小时

建议:3 hours/week...
可选语言

英语(English)

字幕:英语(English)
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为13 小时

建议:3 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 4 小时

Innovation Environments and Capabilities

In this module, we will examine how to audit a company's internal environment to establish a framework for its innovation capabilities....
Reading
9 个视频 (总计 76 分钟), 5 个阅读材料, 1 个测验
Video9 个视频
Welcome to week one2分钟
What are some basic types of innovations?8分钟
How can an audit reveal innovation competence and weakness?10分钟
How many ways can companies innovate?11分钟
How does innovation occur at different business levels?6分钟
How does technology uncertainty influence an innovation in the marketplace?9分钟
What are key "associating" skills of innovators?10分钟
Preview of the Master of Professional Studies in Technology Entrepreneurship10分钟
Reading5 个阅读材料
Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs10分钟
Meet Dr. Thomas J. Mierzwa10分钟
Connect with your Classmates10分钟
Our Recommended Textbook for the Course10分钟
How P&G Tripled Its Innovation Success Rate (Optional)10分钟
2
完成时间(小时)
完成时间为 3 小时

Organizational Structures and Operational Formats

In this module, we will create a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company....
Reading
8 个视频 (总计 73 分钟), 1 个测验
Video8 个视频
How do you evaluate a winning innovation idea when you see one?12分钟
Who are innovation's creative role players?8分钟
Who are innovation's implementation role players?10分钟
How do manager, entrepreneur, and innovator roles differ?12分钟
How can innovation be framed as a process?7分钟
Do different organizational forms matter for innovation initiatives?6分钟
What organizational forms do innovation venture units take?12分钟
3
完成时间(小时)
完成时间为 3 小时

Corporate Culture

In this module, we will analyze corporate culture to identify creative capabilities that leverage the company's best practices for innovation....
Reading
7 个视频 (总计 55 分钟), 1 个测验
Video7 个视频
How does corporate culture influence innovation and creativity?12分钟
How can knowledge management enable innovation?6分钟
What factors influence the feasibility of an innovation?8分钟
How is innovation value classified within a firm?8分钟
How can benchmarking become an innovation practice?9分钟
How do innovation tournaments serve as a best practice?7分钟
4
完成时间(小时)
完成时间为 4 小时

Creating an Innovation Strategy

In this module, we will evaluate innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company....
Reading
9 个视频 (总计 97 分钟), 1 个阅读材料, 1 个测验
Video9 个视频
How do innovation managers survive an innovation project?9分钟
What's inside an innovation portfolio?8分钟
How do disruptive innovations change the marketplace?11分钟
How are innovations revealed in a blue ocean strategy?11分钟
How can lead users contribute to an innovation strategy?9分钟
How can open innovation become an entrepreneurial strategy?11分钟
Summary of key concepts21分钟
Learn More with the Master of Professional Studies in Technology Entrepreneurship10分钟
Reading1 个阅读材料
Creating Breakthroughs at 3M (Optional)10分钟
4.2
1 个审阅Chevron Right

热门审阅

创建者 JMJun 8th 2018

open my mind for new business ideas and also to motivate others/

讲师

Avatar

Dr. Thomas J. Mierzwa

Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

关于 University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

关于 Corporate Entrepreneurship: Innovating within Corporations 专项课程

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心