This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
- 5 stars78.14%
- 4 stars15.67%
- 3 stars4.03%
- 2 stars1.18%
- 1 star0.95%
来自INTERNATIONAL ENTERTAINMENT AND SPORTS MARKETING的热门评论
An amazing course to get an overview of the international sports and entertainment industry today.
One of the most exciting courses I have pursued. The instructor had a lot of energy and course material was very helpful. Two thumbs up!
very engaging and educative course on entertainment and sports marketing......the lecturer demonstrated immense understanding and appreciation of the subject area........
I have gain more insights on Sports & Entertainment marketing. How Cross Country marketing can impact the business and adding more revenue.
关于 国际营销与跨行业发展 专项课程
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.