课程信息
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100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

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中级

完成时间大约为12 小时

建议:6 weeks of study, 1-2 hours/week...

英语(English)

字幕:英语(English), 巴西葡萄牙语

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为12 小时

建议:6 weeks of study, 1-2 hours/week...

英语(English)

字幕:英语(English), 巴西葡萄牙语

学习Course的学生是

  • Marketing Specialists
  • Marketing Managers
  • Journalists
  • Marketers
  • Public Relations Specialists

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 1 小时

What is sports marketing?

10 个视频 (总计 41 分钟), 2 个阅读材料, 1 个测验
10 个视频
Introduction to the Sports Marketing Course2分钟
What is Sports Marketing?2分钟
Sports Marketing Challenges4分钟
Marketing Basics Applied to Sports Marketing3分钟
The Traditional 4 P's: A Meaningful Update for Sports9分钟
Interview with Katrina Adams, Chairman, CEO and President, U.S. Tennis Association5分钟
Interview with Wally Hayward, CEO, W Partners5分钟
Interview with Mark Silverman, President of Big Ten Network5分钟
Module 1 Conclusion and Looking Ahead2分钟
2 个阅读材料
What to expect in this course10分钟
Suggested readings for Module 110分钟
1 个练习
Module 1 Practice Quiz4分钟
2
完成时间为 1 小时

Sports Marketing: differences and similarities with other marketing

5 个视频 (总计 28 分钟), 1 个阅读材料, 1 个测验
5 个视频
Interview with Paulina Leperi, Former Manager of Delivery & Analytics, Nielson Catalina Solutions5分钟
Interview with Geoffrey Goldman, Senior Director of Communications, Fox Sports Midwest5分钟
Interview with Ken Babby, Owner, Akron RubberDucks & Jacksonville Jumbo Shrimp, Minor League Owner, USA Baseball5分钟
Event Marketing & Management7分钟
1 个阅读材料
Suggested readings for Module 230分钟
1 个练习
Module 2 Practice Quiz4分钟
3
完成时间为 1 小时

Value: Sponsorship, Partnerships & Dynamic ticket pricing

8 个视频 (总计 41 分钟), 1 个阅读材料, 1 个测验
8 个视频
Sponsorship Rights2分钟
Activation: Bringing Sponsorship to Life3分钟
Interview with Mark Repchak, Senior Director of Marketing and Media, Florida Citrus Sports4分钟
Interview with Ryan Luckey, Assistant Vice President of Corporate Sponsorship, AT&T5分钟
Mark Finn, Clinical Professor of Accounting, Kellogg School of Management5分钟
The Value of Licensing3分钟
Dynamic Ticket Pricing: Matt Notowidigdo, Associate Professor of Economics, Northwestern University10分钟
1 个阅读材料
Suggested readings for Module 340分钟
1 个练习
Module 3 Practice Quiz
4
完成时间为 4 小时

Sports communication: press releases, media relations, public relations

5 个视频 (总计 36 分钟), 2 个阅读材料, 2 个测验
5 个视频
Communication and Public Relations in Sports: Interview with J.A. Adande, Director of Sports Journalism, Medill School of Journalism, Media, Integrated Marketing Communications15分钟
Public Relations: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program6分钟
Press Releases & Communication Planning: Nancy Hobar, Senior Lecturer, Medill's Integrated Marketing Communications Graduate Program7分钟
Press Release Peer Review Overview1分钟
2 个阅读材料
Suggested readings for Module 41小时
Press Release Examples6分钟
1 个练习
Module 4 Practice Quiz2分钟
4.8
39 个审阅Chevron Right

来自体育营销的热门评论

创建者 VSOct 16th 2019

A great course from a great instructor. As a professional in sports journalism and industry for 25 years, I can tell that I found lessons to be accurate and in more depth than expected.

创建者 RLNov 5th 2019

This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.

讲师

Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

关于 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

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