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学生对 伊利诺伊大学香槟分校 提供的 数字时代营销 的评价和反馈

16,455 个评分


This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at



Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!


Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.



551 - 数字时代营销 的 575 个评论(共 5,233 个)

创建者 Manuel M L

Jun 19, 2016

Excellent course! It provides you knowledge about how digital tools are changing the way we see marketing. I learned lots of new things. Great course if you want to learn about how marketing is changing in the digital age.

创建者 Kyriakos P

Feb 11, 2021

I really enjoyed the structure of the course. The combination of small readings and videos, short practice quizes, hands-on case studies and exercises (plus the honors content) was extremely helpful. Great job! Thank you!

创建者 Abhineet K

May 14, 2020

This is first course that I completed all the way through, and that too in just about 2 weeks. Very interesting, very well delivered. Take a bow, Sir Rindfleisch for making it feel like a friendly conversation throughout.

创建者 Maria A J

Feb 29, 2020

Awesome! More enlightenment to what is going on in the digital market. I really enjoyed the course and participated in all the exercises. Discovered a lot of brilliant ideas of what is going on in the world of technology.

创建者 Zeyad A A

Sep 10, 2020

I really liked it, it was relevant and up-to-date (2020)

The production quality is top-notch, the professor is wonderful, and I truly appreciate the PDF transcripts of the whole course! I cannot thank you enough for them!

创建者 Deepsikha B

Aug 21, 2020

It was great gaining so much detailed knowledge about marketing in a digital world.

Professor Aric Rindfleisch is an awesome instructor who gave a clear picture of every detailed topic in each an every part of the course.

创建者 Nikhil D

Jun 21, 2020

Gives a nice overview on the effects of the digital medium to the 4Ps of marketing. Each topic covered in the 4 weeks was interesting and the cases to work on gave me an insight to where the markets are probably heading.

创建者 Arindam S

Jun 13, 2020

Firstly, i would like to thank our lively instructor. Never felt bored or distracted. I was so captivated in this course that I have finished this within a week! Learned marketing mix for the Digital World. Thanks a lot.

创建者 Gabriel S

Apr 26, 2016

I like this course because it has diferent activities.

Its not about answering treaky questions but true learning and working around new interesting concepts. The must complete style. By far the best Coursera Ive took.

创建者 Saju A

Jul 14, 2020

This course was so helpful for me because I am BBA student. This course helped me a lot in developing basic knowledge in digital marketing. I really enjoyed this class. I learned a lot and I really loved the approach.

创建者 David E

Nov 22, 2018

Excellent content and range of subjects covered. Very useful to better understand the marketing strategies to better target the Z and Y generation based on academic researches and practical examples and recommendations.

创建者 Jeff E

Jul 3, 2017

good refresher -- my last marketing courses were 8 years ago. Good refresher before taking additional courses. (should note -- Marketing is not my main role at work ... took course to broaden my general business skills)

创建者 Mikhail K

Aug 2, 2020

I have some experience with digital marketing and familiar with almost everything from this course, but now my knowledge more structured and filled with some basic terms and understanding how people learning marketing.

创建者 Yerragogu H

May 12, 2020

I have done completed the course of Marketing in a digital world. I have done each and every honors assignment for this particular course. But on the certificate the honors tag is not coming. How can I solve this issue

创建者 Amir B

Jan 14, 2019

This course encourages me to integrate more into digitalisation in my daily life. Also, this course allows me to have skills in digital marketing useful in professional life. I thank you for giving me this opportunity.

创建者 David G

Dec 3, 2018

Great case studies and explanations provided to understand the 4P of the Marketing Mix in a Digital world. Inspiring to dwell into digital marketing. Fantastic job by Dr. Aric Rindfleisch and his team! Congratulations.

创建者 Amin W

Nov 20, 2020

The course was very clear, Its time management is good, the option of retrying the exercise or the assignment is very good under the instructions, the subtitles were very good and the lecture were clear and organized.

创建者 Shalini k

Nov 3, 2020

this course is really good to explore about marketing, sales, digital world etc.... i prefer others also to join this course so that it helps to know you to know better about how marketing can be done in digital world


Aug 18, 2020

This course was very useful. The methodology was so great for me, because there was a perfect mix between readings, videos and assignment, this allows you put in practice the content and your understanding was better.

创建者 Barbara S

Aug 3, 2020

I really liked this course. The teacher is very competent but also very kind. He explained the concepts of digital marketing in a simple way. In addition, the theory studied applies to really interesting case studies.

创建者 Krishnamurthy S

Jun 13, 2020

A very useful course for learning digital marketing. Very impressive lecture, challenging assignments which make you learn more since you need to experience by doing it for answering the assignments. A must-do course!

创建者 P I H

Jun 5, 2020

this course is amazing and help us understand the marketing strategies especially the 4ps and this course helps us improve our fundamentals in marketing hence this course is good if you pursue your career in marketing

创建者 Abhishek P

May 22, 2020

This is one of the best courses. Aric's way of teaching and getting into the insights is awesome. This is one of those courses where you get in-depth knowledge of the topic. So I highly recommend to join this course.

创建者 Fernando R P

Sep 26, 2018

Thank you Aric for your lectures on Digital Marketing, for me it was a journey to the past since I graduated in analog marketing in the 90´s and loved to discover all the new tools available for us in this proffesion.

创建者 gustavo g b

Apr 18, 2016

El curso es muy bueno pero deberían de implementar subtitulos en español, hay lecciones del curso que están muy dirigidas a unas zonas especificas del mundo por lo que tuve algunos problemas como la parte de RedLaser.