Chevron Left
返回到 Developing a Marketing Mix for Growth

学生对 伊利诺伊大学香槟分校 提供的 Developing a Marketing Mix for Growth 的评价和反馈

4.8
640 个评分

课程概述

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

JN

Feb 25, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

ED

Feb 20, 2021

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

筛选依据:

26 - Developing a Marketing Mix for Growth 的 50 个评论(共 118 个)

创建者 Gurinder P S

Sep 27, 2020

创建者 Nate A

Oct 10, 2019

创建者 Ahmad H

Jan 2, 2022

创建者 Edon D

Feb 21, 2021

创建者 Dhinesh A D

Jul 11, 2021

创建者 Amey T

Aug 28, 2021

创建者 Ahmed N

May 23, 2022

创建者 Somalia P

Dec 3, 2020

创建者 Prof M J

Jul 25, 2022

创建者 Jonathan F G

Apr 30, 2021

创建者 Amy K

Mar 10, 2020

创建者 Jaimie W

Mar 6, 2020

创建者 Muhammad U

Jan 7, 2020

创建者 Swati

Jan 29, 2021

创建者 Comine V

Mar 19, 2021

创建者 CILSON C

Jun 29, 2020

创建者 Sameer V

Aug 11, 2021

创建者 THIRUMOORTHI R R

Dec 30, 2019

创建者 Pierre B

Mar 12, 2017

创建者 John Z Q Y

Apr 10, 2021

创建者 Anish S

Oct 9, 2019

创建者 SUNIL C

Apr 25, 2022

创建者 PRIYA O

Nov 25, 2021

创建者 KOTHA V V

Jun 13, 2020

创建者 Joe F

Sep 23, 2019