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学生对 伊利诺伊大学香槟分校 提供的 Marketing Management I 的评价和反馈

532 个评分
105 条评论


In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business


51 - Marketing Management I 的 75 个评论(共 105 个)

创建者 Rafael R

Nov 29, 2019

Really nice course, I enjoyed a lot! Great material.

创建者 Ryan W C

Oct 07, 2019

Informative. Well organized. Dedicated professor.

创建者 Akshay s c S

Dec 14, 2019

It was very helpful to know about the marketing.

创建者 Letícia M

Aug 28, 2019

Basic elements of Marketing are well explained!

创建者 Michelle J

Dec 19, 2017

Excellent and practical advice for marketing!

创建者 Christopher G

Sep 15, 2018

Fantastic Professor, relevant discussions.

创建者 Jou P

Sep 07, 2018

Good material, resources and faculty

创建者 H. W H D

Mar 18, 2018

Fantastic. Very engaging professor.

创建者 Machon B

Sep 18, 2018

Great course and very informational

创建者 Yone L

May 08, 2019

Great course, staff, and platform.

创建者 Muhammad U A

Aug 16, 2018

very comprehensive course outline


Jan 20, 2020

very nice and interesting course


Jan 29, 2019

Good knowledge skills improvable

创建者 James S

Mar 05, 2018

Great class and great Professor1

创建者 sultan a

Nov 23, 2019

its amazing and valuable course

创建者 Wylie B

Oct 06, 2019

Great course, great professor.

创建者 Tamala M

Sep 17, 2018

Great and informative course!

创建者 Guilherme C

Jan 27, 2018

good introduction for dummies

创建者 Bharat S

Aug 08, 2019

Great course for a beginner

创建者 Mark S

May 26, 2019

Really Enjoy Noel Hayden

创建者 Arup k d

Apr 19, 2018

very appreciable course


Dec 25, 2019

thanks fo the coursera

创建者 Naing L A M

Jan 29, 2019

Very useful course.

创建者 Sagarkumar P

Jul 22, 2017

Very Comprehensive.

创建者 Erich W

Sep 21, 2018

Excellent Course!