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The Marketing Plan, IE Business School

141 个评分
22 个审阅


Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....


创建者 DO

Jun 08, 2017

Easy to navigate. Refined and professional instructor. Make it easy to relate and learn by quoting relevant examples throughout. All in all it was a great learning experience.

创建者 DV

Sep 05, 2016

Amazing course..simple,lucid language for our understanding. It helped me a lot. Thank you so much for introducing this entire marketing strategy series of courses.


22 个审阅

创建者 Naing Linn Aung, Mr

Dec 06, 2018

Very useful topic and help me up to reach next level.

创建者 Sami Siddig Nouraldien

Dec 04, 2018

the accent of the teacher is not clear!!!

创建者 Denisa Ficuta

Nov 05, 2018

The best course from the Marketing Strategy Specialization.

创建者 Ana R. Pelayo.

Sep 17, 2018

The course is very interesting and informative. Thank you so much for instructing Ana Pelayo.

创建者 Guzal Makhmudova

Jun 24, 2018

This is the best part out of 4 in the "Marketing Strategy" specialisation. It is a recap of all the previous topics that have been presented before and it's done in a very balanced thorough manner which allowed me to properly digest all the information and also to understand how to perform the assignments. Very good course!

创建者 Shubham Sharma

Apr 03, 2018

I really enjoyed that,course and there has been a lot to learn from this course. I truly than the instructor who has made this course so beautifully. This is the best course that I have done in the Marketing Specialisation.

Thank you IE Business School


Thank you Coursera

创建者 Vitaliy Chernyy

Mar 16, 2018

Great and simple! Very useful for Junior brand manager. Thanks

创建者 Ahmed Khalil

Feb 23, 2018

Just a theoritical course that give nothing practical about marketing. Reading marketing principles book is much better

创建者 Ashish Sinha

Jan 31, 2018

Just completes the definition purpose .. need to bring more meat to elaborate on definitions and real life examples with diversified . The notes were good but not that insightful for me

创建者 Sai Kushaal Kathiravan

Nov 06, 2017

Great Course. It also summarizes the three courses that was taught previously. I'm in love with marketing and Coursera.