课程信息
4.6
2,400 个评分
684 个审阅
专项课程

第 1 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为9 小时

建议:4 weeks of study, 2-5 hours/week...
可选语言

英语(English)

字幕:英语(English), 希腊语, 阿拉伯语(Arabic)

您将学到的内容有

  • Check

    Critique the role of advertisements and corporate funding in the development of search

  • Check

    Compare and contrast the functionality of search engine algorithms updates

  • Check

    Write your own content for a website that will improve search results

  • Check

    Develop an optimization strategy following best practices for a client to implement to help increase their ranking

您将获得的技能

Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemantics
专项课程

第 1 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为9 小时

建议:4 weeks of study, 2-5 hours/week...
可选语言

英语(English)

字幕:英语(English), 希腊语, 阿拉伯语(Arabic)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 5 小时

Getting Started & Introduction to SEO

Welcome to the first week of the course! In the lessons that follow, you will discuss and define the foundational overview of SEO and explore types of careers and salary expectations within SEO industry. By the end of this module, you should be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself.) You'll also be able to explain the differences between three main SEO job types, and be prepared to choose a career that best suits your current goals. ...
Reading
16 个视频 (总计 69 分钟), 2 个阅读材料, 1 个测验
Video16 个视频
Introduction1分钟
Introduction to SEO5分钟
What You Can Expect from a Career in SEO6分钟
How I Got Started in SEO2分钟
My Role as an SEO Manager2分钟
Key Skills We Look for When Hiring3分钟
Tips for Finding a Job3分钟
How I Got Started in SEO3分钟
A Day in the Life of an SEO Professional3分钟
Key Skills We Look for When Hiring7分钟
Specific Skills Managers Want6分钟
Tips for Finding a Job5分钟
Tips for Interviewing5分钟
Building a Marketable Portfolio4分钟
Overview of In-house SEO5分钟
Reading2 个阅读材料
Why a Career in SEO?10分钟
What You Can Expect from a Career in SEO10分钟
Quiz1 个练习
Getting Started & Introduction to SEO20分钟
2
完成时间(小时)
完成时间为 2 小时

Evolution of SEO

Welcome to Module 2! We hope you're enjoying the course so far, and are ready to learn more about the evolution of SEO! By the end of this module, you should be able to at least summarize the timeline of search engine development, as well as demonstrate an understanding of key time periods and individuals who changed the way search worked and the way humans interact with the Web. Later on in the module, you'll gain the ability to critique the role of advertisements and corporate funding in the development of search, and explain the process by which the Web became monetized. This high-level look at the history of SEO will give you a solid foundation for understanding the material we'll be covering later in the course. ...
Reading
4 个视频 (总计 21 分钟), 2 个阅读材料, 1 个测验
Video4 个视频
How Search Engines Work2分钟
History of Search Engines (1945 - 1993)7分钟
Advancement of Search (1993 - 2000)10分钟
Reading2 个阅读材料
How Search Engines Work15分钟
History of Search Engines (1945 - 1993)30分钟
Quiz1 个练习
Evolution of SEO20分钟
3
完成时间(小时)
完成时间为 7 小时

Current SEO Best Practices

In Module 3, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You'll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms. ...
Reading
9 个视频 (总计 58 分钟), 7 个阅读材料, 1 个测验
Video9 个视频
Introduction to Search Engine Algorithms6分钟
SEO Best Practices and Ranking Factors7分钟
Early Algorithms: Florida, Austin, and Brandy6分钟
Updates: Personalized, Universal, Vince, and Caffeine6分钟
Panda: The Game Changer for Content7分钟
Cleaning Up Links with Penguin9分钟
Refinements: Hummingbird, Pigeon, and Mobile6分钟
How You Can Avoid Penalties5分钟
Reading7 个阅读材料
Introduction to Search Engine Algorithms45分钟
SEO Best Practices and Ranking Factors30分钟
Personalized, Universal, Vince, and Caffeines
Panda: The Game Changer for Content30分钟
Cleaning Up Links with Penguin30分钟
Hummingbird, Pigeon, and Mobile30分钟
How You Can Avoid Penalties15分钟
Quiz1 个练习
Current SEO Best Practices30分钟
4
完成时间(小时)
完成时间为 6 小时

SEO of Today, Tomorrow and Beyond & Course Wrap-Up

You've made it to Module 4! In this module, you will gain an understanding of where SEO fits into the broader digital marketing landscape. By the end of this module, you will be able to explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. You'll also be well prepared to write and optimize your own content for a website that will improve search results, as well as develop an optimization strategy for a client to implement that would help to increase their ranking while following best practices. Finally, by the end of this module you will be able to demonstrate the impact of brands and branding on search results, and critically analyze the role of social media and other emerging technologies on the landscape of SEO today, tomorrow, and beyond!...
Reading
5 个视频 (总计 22 分钟), 2 个阅读材料, 1 个测验
Video5 个视频
Evolution of Keyword Optimization3分钟
Strengthening Your Keyword Strategy7分钟
How Does Branding Influence Website Rank?8分钟
Course Summary and Wrap-Up1分钟
Reading2 个阅读材料
Strengthening Your Keyword Strategys
How Does Branding Influence Website Rank?45分钟
Quiz1 个练习
SEO of Today, Tomorrow and Beyond20分钟
4.6
684 个审阅Chevron Right
职业方向

62%

完成这些课程后已开始新的职业生涯
工作福利

55%

通过此课程获得实实在在的工作福利
职业晋升

29%

加薪或升职

热门审阅

创建者 SSAug 10th 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.

创建者 AIJun 25th 2016

A great fundamental breakdown of SEO strategies that you need to know in order to further understand the field. Very well designed course that is perfect for someone who is new to the field of SEO!

讲师

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

关于 University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

关于 Search Engine Optimization (SEO) 专项课程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

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