课程信息
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100% 在线

立即开始,按照自己的计划学习。

第 1 门课程(共 6 门)

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为10 小时

建议:4 weeks of study, 2-5 hours/week...

英语(English)

字幕:英语(English), 希腊语, 阿拉伯语(Arabic)

您将学到的内容有

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    Critique the role of advertisements and corporate funding in the development of search

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    Compare and contrast the functionality of search engine algorithms updates

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    Write your own content for a website that will improve search results

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    Develop an optimization strategy following best practices for a client to implement to help increase their ranking

您将获得的技能

Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemantics

100% 在线

立即开始,按照自己的计划学习。

第 1 门课程(共 6 门)

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为10 小时

建议:4 weeks of study, 2-5 hours/week...

英语(English)

字幕:英语(English), 希腊语, 阿拉伯语(Arabic)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 5 小时

Getting Started & Introduction to SEO

16 个视频 (总计 69 分钟), 3 个阅读材料, 1 个测验
16 个视频
Introduction1分钟
Introduction to SEO5分钟
What You Can Expect from a Career in SEO6分钟
How I Got Started in SEO2分钟
My Role as an SEO Manager2分钟
Key Skills We Look for When Hiring3分钟
Tips for Finding a Job3分钟
How I Got Started in SEO3分钟
A Day in the Life of an SEO Professional3分钟
Key Skills We Look for When Hiring7分钟
Specific Skills Managers Want6分钟
Tips for Finding a Job5分钟
Tips for Interviewing5分钟
Building a Marketable Portfolio4分钟
Overview of In-house SEO5分钟
3 个阅读材料
A Note from UC Davis10分钟
Why a Career in SEO?10分钟
Optional: What You Can Expect from a Career in SEO10分钟
1 个练习
Getting Started & Introduction to SEO20分钟
2
完成时间为 2 小时

Evolution of SEO

4 个视频 (总计 21 分钟), 2 个阅读材料, 1 个测验
4 个视频
How Search Engines Work2分钟
History of Search Engines (1945 - 1993)7分钟
Advancement of Search (1993 - 2000)10分钟
2 个阅读材料
Timeline of Google Search15分钟
History of Search Engines (1945 - 1993)30分钟
1 个练习
Evolution of SEO20分钟
3
完成时间为 7 小时

Current SEO Best Practices

9 个视频 (总计 58 分钟), 7 个阅读材料, 1 个测验
9 个视频
Introduction to Search Engine Algorithms6分钟
SEO Best Practices and Ranking Factors7分钟
Early Algorithms: Florida, Austin, and Brandy6分钟
Updates: Personalized, Universal, Vince, and Caffeine6分钟
Panda: The Game Changer for Content7分钟
Cleaning Up Links with Penguin9分钟
Refinements: Hummingbird, Pigeon, and Mobile6分钟
How You Can Avoid Penalties5分钟
7 个阅读材料
Introduction to Search Engine Algorithms45分钟
SEO Best Practices and Ranking Factors30分钟
Personalized, Universal, Vince, and Caffeine1小时
Panda: The Game Changer for Content1 小时 30 分
Cleaning Up Links with Penguin30分钟
Hummingbird, Pigeon, and Mobile30分钟
How You Can Avoid Penalties15分钟
1 个练习
Current SEO Best Practices30分钟
4
完成时间为 6 小时

SEO of Today, Tomorrow and Beyond & Course Wrap-Up

5 个视频 (总计 22 分钟), 2 个阅读材料, 1 个测验
5 个视频
Evolution of Keyword Optimization3分钟
Strengthening Your Keyword Strategy7分钟
How Does Branding Influence Website Rank?8分钟
Course Summary and Wrap-Up1分钟
2 个阅读材料
Strengthening Your Keyword Strategy1小时
How Does Branding Influence Website Rank?1 小时 45 分
1 个练习
SEO of Today, Tomorrow and Beyond20分钟
4.6
898 条评论Chevron Right

54%

完成这些课程后已开始新的职业生涯

50%

通过此课程获得实实在在的工作福利

21%

加薪或升职

来自Introduction to Search Engine Optimization的热门评论

创建者 SSAug 10th 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.

创建者 KSOct 3rd 2019

I found this intro course to be more intense and simultaneously more valuable than I expected it to be. I've already gained new insight and learned techniques I can put into practice now. Brilliant.

讲师

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Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

关于 加州大学戴维斯分校

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

关于 搜索引擎优化(SEO) 专项课程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
搜索引擎优化(SEO)

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