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学生对 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4,158 个评分
1,381 条评论


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....


Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


901 - Viral Marketing and How to Craft Contagious Content 的 925 个评论(共 1,360 个)

创建者 Rachel B

May 7, 2020

Professor was amazing. Thank you!

创建者 Helena S

Jul 18, 2017

Brief but fascinating and useful.

创建者 Aleena C S

Apr 17, 2017

Enjoyed the course! Very helpful!

创建者 Somesh N

Jan 9, 2017

Short, Crisp and very insightful.

创建者 Julio C O

Dec 14, 2016

It's the best course ever I taked

创建者 Kevin H

Dec 28, 2015

highly entertaining and energetic

创建者 Uday r

Jun 9, 2020

very resourceful, worth learning

创建者 Viviana G T

Oct 21, 2019

Very useful for content creation

创建者 FU D

May 12, 2018

interesting and rewarding course

创建者 Chris L

Jan 29, 2018

Great course and very insightful

创建者 Aizat S

May 4, 2017

good content and useful insights


Apr 20, 2017

Great course. Really enjoyed it.

创建者 Anabell P

Jan 13, 2021

I loved this professor!! Thanks

创建者 Maria N

Apr 9, 2020

Excellent content and examples.

创建者 Alabi A

Jan 5, 2020

I found the course informative.

创建者 Edson d O V

Apr 26, 2018

Very nice and helpful course!!!

创建者 Mariana F

Oct 22, 2017

Excellent course, very helpfull

创建者 Diana E

Jun 28, 2017

Very usefull and easy to learn!

创建者 Marshall S

Jun 21, 2017

Great introduction to marketing

创建者 Belle L

Jun 12, 2017

Compact and applicable content.

创建者 Musharraf A

Mar 27, 2017

Its a good informational course

创建者 Wendy M

Jun 2, 2020

I really enjoyed this class!!!

创建者 Rishabh P

May 9, 2020

Great course to develop skills

创建者 ryan d

Jul 3, 2018

Great course, great professor.

创建者 Mehakdeep S

Jun 18, 2017

good course for entrepreneurs.