课程信息

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第 4 门课程(共 5 门)
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初级

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

完成时间大约为9 小时
英语(English)

您将学到的内容有

  • Structure campaigns in Facebook Ads Manager

  • Build an ad that aligns with your marketing objectives and target it to your intended audience

  • Set a budget, placement, and schedule for your ads in Facebook Ads Manager

  • Become certified as a Facebook Digital Marketing Associate

您将获得的技能

Social Media MarketingAds ManagerFacebook Advertising
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 4 门课程(共 5 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
初级

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

完成时间大约为9 小时
英语(English)

讲师

提供方

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Facebook

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 3 小时

First Steps in Facebook Ads Manager

完成时间为 3 小时
12 个视频 (总计 51 分钟), 5 个阅读材料, 2 个测验
12 个视频
Advertising with Facebook Ads Manager Course Introduction2分钟
Introduction to Daniel Kob1分钟
Careers in Digital Marketing5分钟
First Steps in Facebook Ads Manager Overview 53
Tools to Advertise on Facebook5分钟
Ad Placements6分钟
The Facebook Ad Auction7分钟
Campaign Structure3分钟
Set Up Your Ad Account3分钟
How to Navigate Ads Manager6分钟
First Steps in Facebook Ads Manager Conclusion1分钟
5 个阅读材料
Advertising with Facebook Course Syllabus10分钟
How to Be Successful in This Course10分钟
Professional Certificate Job Search Resources Overview10分钟
Community Guidelines10分钟
Glossary of Terms10分钟
2 个练习
Introduction to Ads Manager Practice Quiz10分钟
First Steps on Facebook Ads Manager Quiz20分钟
2

2

完成时间为 2 小时

Determine Your Campaign Objective and Budget

完成时间为 2 小时
7 个视频 (总计 29 分钟), 4 个阅读材料, 2 个测验
7 个视频
Set a Campaign Objective6分钟
Examples of Campaigns in Ads Manager 2分钟
Determine Your Campaign Budget4分钟
Set a Budget in Ads Manager3分钟
Campaign Bid Strategies9分钟
Determine Your Campaign Objective and Budget Conclusion1分钟
4 个阅读材料
Overview of Available Campaign Objectives10分钟
Determine Whether You Fall into a Special Advertising Category10分钟
Campaign Bid Strategy Guide10分钟
A/B Testing10分钟
2 个练习
Find the Campaign Objective that Matches Your Business Goal Practice Quiz10分钟
Determine Your Campaign Objective and Budget Quiz15分钟
3

3

完成时间为 2 小时

Select Your Audience, Platforms and Schedule

完成时间为 2 小时
12 个视频 (总计 64 分钟), 2 个阅读材料, 2 个测验
12 个视频
Introduction to Audiences in Ads Manager7分钟
The 3 Types of Audience6分钟
Core Audiences7分钟
Introduction to Facebook Pixel6分钟
Custom Audiences7分钟
Lookalike Audiences6分钟
Choose Ad Placements in Ads Manager5分钟
Optimization & Spending Controls5分钟
Schedule Your Ad Set3分钟
Estimate Your Audience Reach6分钟
Select Your Audience, Placements and Schedule Conclusion1分钟
2 个阅读材料
Targeting Options for Core Audiences10分钟
Overview of Available Ad Placements10分钟
2 个练习
Creating an Audience in Ads Manager Practice Quiz10分钟
Select Your Audience, Placements and Schedule Quiz20分钟
4

4

完成时间为 2 小时

Create Your Ads and Evaluate Your Campaign Results

完成时间为 2 小时
8 个视频 (总计 42 分钟), 3 个阅读材料, 2 个测验
8 个视频
Ad Formats6分钟
Create Your Ads in Ads Manager6分钟
Edit and Troubleshoot Your Campaign7分钟
Understand Your Campaign Performance6分钟
Analyze Your Campaign Results7分钟
How the Campaign Objective Determines Your Key Metrics5分钟
Create Your Ads and Evaluate Your Campaign Results Conclusion1分钟
3 个阅读材料
Overview of Available Ad Formats10分钟
Adhering to Policies in Ads Manager 10分钟
Guide: Analyzing Your Campaign Results10分钟
2 个练习
How to Create Your Ads in Ads Manager Practice Quiz15分钟
Create Your Ads and Evaluate Your Campaign Results Quiz15分钟

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