本课程是 Facebook 社交媒体营销专业证书专项课程的一部分

Daniel Kob

提供方

Facebook 社交媒体营销专业证书Facebook

课程信息

186,839 次近期查看

This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns.  You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.
By the end of this course, you will be able to:
• Structure campaigns in Facebook Ads Manager
• Identify the major components and elements of an ad in Facebook Ads Manager
• Build an ad that aligns with your marketing objectives and target it to your intended audience
• Set a budget, placement, and schedule for your ads in Facebook Ads Manager
• Edit and troubleshoot your ads in Facebook Ads Manager
• Take the exam for Facebook's Digital Marketing Associate Certification
 
This course is intended for people who want to learn how to use Facebook Ads Manager to create, manage and optimize campaigns on Facebook and Instagram and receive the Facebook Digital Marketing Associate Certification. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.  

Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

第 4 门课程（共 6 门）

Facebook 社交媒体营销

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

完成时间大约为10 小时

英语（English）

字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）

您将学到的内容有

Structure campaigns in Facebook Ads Manager

Build an ad that aligns with your marketing objectives and target it to your intended audience

Set a budget, placement, and schedule for your ads in Facebook Ads Manager

Become certified as a Facebook Digital Marketing Associate

您将获得的技能

Social Media MarketingAds ManagerFacebook Advertising

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

第 4 门课程（共 6 门）

Facebook 社交媒体营销

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

完成时间大约为10 小时

英语（English）

字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）

讲师

授课教师评分

4.87/5 （110 个评分）

Daniel Kob

Marketing Leader & Entrepreneur

15,408 个学生

2 门课程

提供方

Facebook

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.

教学大纲 - 您将从这门课程中学到什么

内容评分99%（1,002 个评分）

周

周 1

完成时间为 3 小时

First Steps in Facebook Ads Manager

In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Facebook charges for ads and where ads are shown.

完成时间为 3 小时

12 个视频（总计 51 分钟）, 6 个阅读材料, 2 个测验

12 个视频

Introduction to the Facebook Social Media Marketing Professional Certificate6分钟

Advertising with Facebook Ads Manager Overview2分钟

Introduction to Daniel Kob1分钟

Careers in Digital Marketing5分钟

First Steps in Facebook Ads Manager Overview 53

Tools to Advertise on Facebook5分钟

Ad Placements6分钟

The Facebook Ad Auction7分钟

Campaign Structure3分钟

Set Up Your Ad Account3分钟

How to Navigate Ads Manager6分钟

First Steps in Facebook Ads Manager Conclusion1分钟

6 个阅读材料

Advertising with Facebook Course Syllabus10分钟

How to Be Successful in This Course10分钟

Professional Certificate Job Search Resources Overview10分钟

User Interface Note: Professional Certificate Content10分钟

Community Guidelines10分钟

Glossary of Terms10分钟

2 个练习

Introduction to Ads Manager Practice Quiz10分钟

First Steps in Facebook Ads Manager Quiz20分钟

周

周 2

完成时间为 2 小时

Determine Your Campaign Objective and Budget

In the second week of this course, you’ll learn how to match your marketing goals to the right Facebook campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.

完成时间为 2 小时

7 个视频（总计 29 分钟）, 4 个阅读材料, 2 个测验

7 个视频

Determine Your Campaign Objective and Budget Overview1分钟

Set a Campaign Objective6分钟

Examples of Campaigns in Ads Manager 2分钟

Determine Your Campaign Budget4分钟

Set a Budget in Ads Manager3分钟

Campaign Bid Strategies9分钟

Determine Your Campaign Objective and Budget Conclusion1分钟

4 个阅读材料

Overview of Available Campaign Objectives10分钟

Determine Whether You Fall into a Special Advertising Category10分钟

Campaign Bid Strategy Guide10分钟

A/B Testing10分钟

2 个练习

Find the Campaign Objective that Matches Your Business Goal Practice Quiz10分钟

Determine Your Campaign Objective and Budget Quiz15分钟

周

周 3

完成时间为 2 小时

Select Your Audience, Platforms and Schedule

In this week, you’ll learn how to select the audience for your ad campaign and how to use the Facebook pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.

完成时间为 2 小时

12 个视频（总计 64 分钟）, 2 个阅读材料, 2 个测验

12 个视频

Select Your Audience, Placements and Schedule Overview1分钟

Introduction to Audiences in Ads Manager7分钟

The 3 Types of Audience6分钟

Core Audiences7分钟

Introduction to Facebook Pixel6分钟

Custom Audiences7分钟

Lookalike Audiences6分钟

Choose Ad Placements in Ads Manager5分钟

Optimization & Spending Controls5分钟

Schedule Your Ad Set3分钟

Estimate Your Audience Reach6分钟

Select Your Audience, Placements and Schedule Conclusion1分钟

2 个阅读材料

Targeting Options for Core Audiences10分钟

Overview of Available Ad Placements10分钟

2 个练习

Creating an Audience in Ads Manager Practice Quiz10分钟

Select Your Audience, Placements and Schedule Quiz20分钟

周

周 4

完成时间为 2 小时

Create Your Ads and Evaluate Your Campaign Results

This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.

完成时间为 2 小时

8 个视频（总计 42 分钟）, 3 个阅读材料, 2 个测验

8 个视频

Create Your Ads and Evaluate Your Campaign Results Overview1分钟

Ad Formats6分钟

Create Your Ads in Ads Manager6分钟

Edit and Troubleshoot Your Campaign7分钟

Understand Your Campaign Performance6分钟

Analyze Your Campaign Results7分钟

How the Campaign Objective Determines Your Key Metrics5分钟

Create Your Ads and Evaluate Your Campaign Results Conclusion1分钟

3 个阅读材料

Overview of Available Ad Formats10分钟

Adhering to Policies in Ads Manager 10分钟

Guide: Analyzing Your Campaign Results10分钟

2 个练习

How to Create Your Ads in Ads Manager Practice Quiz15分钟

Create Your Ads and Evaluate Your Campaign Results Quiz15分钟

关于 Facebook 社交媒体营销专业证书

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

常见问题

我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此证书后会得到什么？
您注册课程后，将有权访问证书中的所有课程，并且会在完成作业后获得证书。您的电子证书将添加到您的成就页中，您可以通过该页打印证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
What is the refund policy?
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。

还有其他问题吗？请访问学生帮助中心。

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