本课程是元社交媒体营销专业证书专项课程的一部分

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1,541 个评分

Daniel Kob

45,744 人已注册

提供方

元社交媒体营销专业证书元信息

课程信息

181,123 次近期查看

This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns.  You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio. 
By the end of this course, you will be able to:
• Structure campaigns in Meta Ads Manager
• Identify the major components and elements of an ad in Meta Ads Manager
• Build an ad that aligns with your marketing objectives and target it to your intended audience
• Set a budget, placement, and schedule for your ads in Meta Ads Manager
• Edit and troubleshoot your ads in Meta Ads Manager
 
This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.  

Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

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可分享的证书

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第 4 门课程（共 6 门）

元社交媒体营销专业证书

初级

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

完成时间大约为10 小时

英语（English）

对员工进行热门技能培训能否为您的公司带来益处？

体验 Coursera 企业版

您将学到的内容有

Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager

您将获得的技能

Social Media Marketing
Meta Ads Manager
Meta advertising

可灵活调整截止日期

根据您的日程表重置截止日期。

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

第 4 门课程（共 6 门）

元社交媒体营销专业证书

初级

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

完成时间大约为10 小时

英语（English）

对员工进行热门技能培训能否为您的公司带来益处？

体验 Coursera 企业版

授课教师

授课教师评分

4.8/5 （600 个评分）

Daniel Kob

Marketing Leader & Entrepreneur

70,710 个学生

8 门课程

提供方

元信息

Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Meta also offers training courses on the metaverse to educate people, brands, businesses and professionals on the opportunities it presents and what it means for our world today and into the future.

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

授课大纲 - 您将从这门课程中学到什么

内容评分99%（7,626 个评分）

周

周 1

完成时间为 3 小时

First Steps in Ads Manager

完成时间为 3 小时

12 个视频（总计 51 分钟）, 6 个阅读材料, 2 个测验

12 个视频

Introduction to the Facebook Social Media Marketing Professional Certificate6分钟

Advertising with Facebook Ads Manager Overview2分钟

Introduction to Daniel Kob1分钟

Careers in Digital Marketing5分钟

First Steps in Facebook Ads Manager Overview 53

Tools to Advertise on Facebook5分钟

Ad Placements6分钟

The Facebook Ad Auction7分钟

Campaign Structure3分钟

Set Up Your Ad Account3分钟

How to Navigate Ads Manager6分钟

First Steps in Facebook Ads Manager Conclusion1分钟

6 个阅读材料

Advertising with Facebook Course Syllabus10分钟

How to Be Successful in This Course10分钟

Professional Certificate Job Search Resources Overview10分钟

User Interface Note: Professional Certificate Content10分钟

Community Guidelines10分钟

Glossary of Terms10分钟

2 个练习

Introduction to Ads Manager Practice Quiz10分钟

First Steps in Facebook Ads Manager Quiz20分钟

周

周 2

完成时间为 2 小时

Determine Your Campaign Objective and Budget

完成时间为 2 小时

7 个视频（总计 29 分钟）, 4 个阅读材料, 2 个测验

7 个视频

Determine Your Campaign Objective and Budget Overview1分钟

Set a Campaign Objective6分钟

Examples of Campaigns in Ads Manager 2分钟

Determine Your Campaign Budget4分钟

Set a Budget in Ads Manager3分钟

Campaign Bid Strategies9分钟

Determine Your Campaign Objective and Budget Conclusion1分钟

4 个阅读材料

Overview of Available Campaign Objectives10分钟

Determine Whether You Fall into a Special Advertising Category10分钟

Campaign Bid Strategy Guide10分钟

A/B Testing10分钟

2 个练习

Find the Campaign Objective that Matches Your Business Goal Practice Quiz10分钟

Determine Your Campaign Objective and Budget Quiz15分钟

周

周 3

完成时间为 2 小时

Select Your Audience, Platforms and Schedule

完成时间为 2 小时

12 个视频（总计 64 分钟）, 2 个阅读材料, 2 个测验

12 个视频

Select Your Audience, Placements and Schedule Overview1分钟

Introduction to Audiences in Ads Manager7分钟

The 3 Types of Audience6分钟

Core Audiences7分钟

Introduction to Facebook Pixel6分钟

Custom Audiences7分钟

Lookalike Audiences6分钟

Choose Ad Placements in Ads Manager5分钟

Optimization & Spending Controls5分钟

Schedule Your Ad Set3分钟

Estimate Your Audience Reach6分钟

Select Your Audience, Placements and Schedule Conclusion1分钟

2 个阅读材料

Targeting Options for Core Audiences10分钟

Overview of Available Ad Placements10分钟

2 个练习

Creating an Audience in Ads Manager Practice Quiz10分钟

Select Your Audience, Placements and Schedule Quiz20分钟

周

周 4

完成时间为 2 小时

Create Your Ads and Evaluate Your Campaign Results

完成时间为 2 小时

8 个视频（总计 42 分钟）, 3 个阅读材料, 2 个测验

8 个视频

Create Your Ads and Evaluate Your Campaign Results Overview1分钟

Ad Formats6分钟

Create Your Ads in Ads Manager6分钟

Edit and Troubleshoot Your Campaign7分钟

Understand Your Campaign Performance6分钟

Analyze Your Campaign Results7分钟

How the Campaign Objective Determines Your Key Metrics5分钟

Create Your Ads and Evaluate Your Campaign Results Conclusion1分钟

3 个阅读材料

Overview of Available Ad Formats10分钟

Adhering to Policies in Ads Manager 10分钟

Guide: Analyzing Your Campaign Results10分钟

2 个练习

How to Create Your Ads in Ads Manager Practice Quiz15分钟

Create Your Ads and Evaluate Your Campaign Results Quiz15分钟

审阅

4.8

435 条评论

5 stars
88.78%
4 stars
8.78%
3 stars
1.27%
2 stars
0.60%
1 star
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来自ADVERTISING WITH META的热门评论

由 BI 提供Oct 22, 2021

The skills I have acquired throughout the course is superb and wonderful.

The instructor also demonstrated the concepts very well.

THANK YOU ALL

FACEBOOK, APTLY,COUSERA AND DANIEL KOB

由 KB 提供Mar 28, 2021

Very informative and easy to follow. Exercises are good. Would be useful to have a course manual that you could download at beginning to work through with the lessons.

由 LR 提供Jul 31, 2021

it was really good and interesting quickly managed to show and teach a lot in short time, I would have loved more technical and visuals on the facebook pixels that part wasn't really clear. thank you!

由 JF 提供Dec 6, 2020

Very good instruction on creating Facebook advertising. You really have to do it before you understand all the options available. This course was just what I was looking for.

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关于元社交媒体营销专业证书

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE® recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.

常见问题

我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此证书后会得到什么？
您注册课程后，将有权访问证书中的所有课程，并且会在完成作业后获得证书。您的电子证书将添加到您的成就页中，您可以通过该页打印证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
Can I receive university credit for completing this course?
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll provide more information on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.

还有其他问题吗？请访问学生帮助中心。

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课程信息

您将学到的内容有

您将获得的技能

授课教师

Daniel Kob

提供方

元信息

授课大纲 - 您将从这门课程中学到什么

First Steps in Ads Manager

Determine Your Campaign Objective and Budget

Select Your Audience, Platforms and Schedule

Create Your Ads and Evaluate Your Campaign Results

Build Your Own Campaign in Ads Manager

审阅

来自ADVERTISING WITH META的热门评论

关于元社交媒体营销专业证书

常见问题

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浏览热门主题

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Advertising with Meta

课程信息

您将学到的内容有

您将获得的技能

授课教师

Daniel Kob

提供方

元信息

授课大纲 - 您将从这门课程中学到什么

First Steps in Ads Manager

Determine Your Campaign Objective and Budget

Select Your Audience, Platforms and Schedule

Create Your Ads and Evaluate Your Campaign Results

Build Your Own Campaign in Ads Manager

审阅

来自ADVERTISING WITH META的热门评论

关于 元社交媒体营销 专业证书

常见问题

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开拓职业生涯或促进职业发展

浏览热门主题

热门课程和文章

在线获得学位或证书

Coursera

社区

更多

关于元社交媒体营销专业证书