课程信息
4.3
304 个评分
55 个审阅
专项课程

第 3 门课程(共 5 门),位于

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为8 小时

建议:4 weeks of study, 2-4 hours/week...
可选语言

英语(English)

字幕:英语(English), 韩语...

您将获得的技能

Retail ManagementSupply ChainRetailingChannel Management
专项课程

第 3 门课程(共 5 门),位于

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为8 小时

建议:4 weeks of study, 2-4 hours/week...
可选语言

英语(English)

字幕:英语(English), 韩语...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

Distribution Channel Planning and Management: Why are They so Important?

At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles....
Reading
8 个视频(共 46 分钟), 1 个阅读材料, 1 个测验
Video8 个视频
Course Introduction5分钟
The Importance of Distribution Channels5分钟
How to Design a Distribution Channel5分钟
Key Factors in Channel Management3分钟
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH) 113分钟
The Role of Distribution Channels in the Value Chain5分钟
Who are the Main Participants in Distribution Channels?4分钟
Reading1 个阅读材料
Achieving Customer-Management Excellence in Emerging Markets6分钟
Quiz1 个练习
Module 1: Graded Assessment14分钟
2
完成时间(小时)
完成时间为 2 小时

Distribution Channels and Their Evolving Landscape

At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing....
Reading
8 个视频(共 47 分钟), 4 个阅读材料, 1 个测验
Video8 个视频
From Multi-Channel to Omni-Channel Distribution7分钟
Channel Conflict, Cooperation and Competition5分钟
The Nature of Trade Marketing6分钟
Organizational Structure: Supply and Demand Strategies3分钟
ECR & Category Management: Collaboration Initiatives6分钟
What is the Future of Trade Marketing?3分钟
Expert Interview: Maria Garcia, General Manager of Office Depot Iberia8分钟
Reading4 个阅读材料
An Executive's Guide to the Internet of Things11分钟
Three Rules for Buiding the Modern Retail Organization15分钟
How Retailers can Improve Promotion Effectiveness3分钟
Why ¨Crash Diets¨ Don't Work10分钟
Quiz1 个练习
Module 2 Graded Assesment18分钟
3
完成时间(小时)
完成时间为 2 小时

The Retail Strategy and Marketing Mix

At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competetive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies....
Reading
9 个视频(共 66 分钟), 3 个阅读材料, 1 个测验
Video9 个视频
What are the Different Types of Retailers?8分钟
Understanding and Growing with your Consumer5分钟
Retail Strategy and Sustainable Competitive Advantages6分钟
Omni-Channel Retailing8分钟
Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6分钟
Choosing the Right Product Assortment7分钟
Choosing an Appropriate Price Policy and Promotion Strategy6分钟
Choosing the Right Place for your Product to Shine7分钟
Reading3 个阅读材料
The Consumer Sector 2030: Trends and Questions to Consider13分钟
What Really Shapes the Customer Experience2分钟
Making Stores Matter in a Multichannel World11分钟
Quiz1 个练习
Module 3 Graded Assessment14分钟
4
完成时间(小时)
完成时间为 3 小时

Retailing Without Frontiers: New Trends in Retailing

At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing....
Reading
10 个视频(共 50 分钟), 2 个阅读材料, 2 个测验
Video10 个视频
Choosing the Right Country to Grow Your Business3分钟
What are the Different Types of Entry Strategies?4分钟
How to Implement a Successful Franchising Strategy3分钟
Expert Interview: Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6分钟
The Emergence of Online Retail Channels6分钟
Busting M-Commerce Myths7分钟
What are the Future Trends in Online Retailing?4分钟
Expert Interview: Iñaki Arrola, General Manager of Coches.com6分钟
Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More分钟
Reading2 个阅读材料
Anatomy of a Digital Forerunner9分钟
Busting Mobile-Shopping Myths5分钟
Quiz1 个练习
Module 4 / Final Assessment24分钟
4.3

热门审阅

创建者 ACMar 17th 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

创建者 AAAug 25th 2018

Great content. Best teacher of this specialization\n\nRelevant and timed questions with interactive key sessions

讲师

Avatar

Maria Teresa Aranzabal

Professor
Marketing

关于 IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

关于 Marketing Mix Implementation 专项课程

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
Marketing Mix Implementation

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