Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn.
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
- 5 stars
- 4 stars
- 3 stars
- 2 stars
- 1 star
Very fine course with good videos and explanations of the basics of Pricing. The articles were relevant but many of them rather old and could do with an update. All in all a recommendable course!
Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!
Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.
Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.
In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.
Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples. Would definitely recommend to anyone. Enables one to have a quality discussion on pricing.
Loads of information received through this course. Being a fresher, the content seems pretty exhaustive & holistic. Some nice & relevant examples in every video lecture.
Interesting but very tough quizzes. I learnt the act of pricing in marketing. The instructor was excellent, practical and clear in his explanations and teachings
The lessons are valuable. My issue is that when I passed the quiz, I was unsure which 2 I got wrong and wanted to know for my own information.\n\nThank you
Well explained videos as well as many important theories of pricing are covered. Moreover, there is a good variety of very interesting articles provided.
You can learn the concepts of pricing and ho to apply it to several industries and markets, also it gives you a wider view of how to make pricing right.
Got great content. Helps in pricing-decision-making analytically as well. Very good examples and simulation. Enjoyed the course. Totally worth it.
really useful course covering the fundamentals of pricing and the common concepts in that field using both quantative methods and qualitative ones
Some of the content wasn't accessible, and sometimes the music over the talking made the discussion hard to hear, but otherwise a great course
A good to get the details of Pricing Strategies. Although some basics weren't covered, the overall learning from the modules are worth taking.
Great Course and the way Prof. explained is amazing. I like the questionnaire and prefer to have more quant practice questions in the course.
Very detailed examples and good explanations. Excellent base to build upon the more advanced material needed to work in the marketing area.
It was a fantastic course, It helps me to practice marketing planning and implementation with the best I can, Thank you IE Business School
It is very useful but full of mathematical complications i would rather to focus more over strategies. Nevertheless i have learned a lot
Amazing course! Simple and very powerful. I learned a lot of useful tools and things I've never thought about pricing !
关于 营销组合实践 专项课程