此课程适用人群: This course is aimed at business-minded individuals interested in harnessing the power of pricing strategies to improve the profits of their own company or the company they are working for. A basic understanding of the principles of marketing and pricing would be an advantage but it is not essential.


制作方:   IE Business School

  • Martin Boehm

    教学方:    Martin Boehm, Professor of Marketing

    Dean of IE Business School
基本信息
25专项课程中 营销组合实践/ 的课程
语言
English
如何通过通过所有计分作业以完成课程。
用户评分
4.6 stars
Average User Rating 4.6查看学生的留言
授课大纲

常见问题解答
运作方式
课程作业
课程作业

每门课程都像是一本互动的教科书,具有预先录制的视频、测验和项目。

来自同学的帮助
来自同学的帮助

与其他成千上万的学生相联系,对想法进行辩论,讨论课程材料,并寻求帮助来掌握概念。

证书
证书

获得正式认证的作业,并与朋友、同事和雇主分享您的成功。

制作方
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
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评分和审阅
已评分 4.6,总共 5 个 248 评分

Very good

Good introduction course with great lecturer.

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

Good introduction course