此课程适用人群: This course is aimed at business-minded individuals interested in harnessing the power of pricing strategies to improve the profits of their own company or the company they are working for. A basic understanding of the principles of marketing and pricing would be an advantage but it is not essential.


制作方:   IE Business School

  • Martin Boehm

    教学方:    Martin Boehm, Professor of Marketing

    Dean of IE Business School
Basic Info
Course 2 of 5 in the 营销组合实践 Specialization.
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.6 stars
Average User Rating 4.6See what learners said
授课大纲

常见问题解答
运作方式
课程作业
课程作业

每门课程都像是一本互动的教科书,具有预先录制的视频、测验和项目。

来自同学的帮助
来自同学的帮助

与其他成千上万的学生相联系,对想法进行辩论,讨论课程材料,并寻求帮助来掌握概念。

证书
证书

获得正式认证的作业,并与朋友、同事和雇主分享您的成功。

制作方
IE Business School
价格
旁听购买课程
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访问评分的材料

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收到最终成绩

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评分和审阅
已评分 4.6,总共 5 个 237 评分

Good introduction course with great lecturer.

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

Good introduction course

Good introduction but nothing news have been presented