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学生对 伊利诺伊大学香槟分校 提供的 Digital Marketing Capstone 的评价和反馈

556 个评分


This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Aug 14, 2020

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.


Oct 18, 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.


101 - Digital Marketing Capstone 的 125 个评论(共 165 个)

创建者 Vladimir V

Sep 6, 2019

It was an excellent experience and a very good teacher Thanks

创建者 mubasher a

Feb 9, 2021

Good learning experience, what is learned and then applied


Aug 24, 2020

This course is excellent. I really liked it when doing.

创建者 Claudio D S F

Jul 3, 2017

I really like this course, I plan to work in this area.

创建者 Andres P

Nov 16, 2018

Great experience to apply and reinforce your learning!

创建者 Tanya

Jun 25, 2017

Good application of Theoretical modules taught earlier

创建者 Naman A

Apr 9, 2017

Really great experience and a must for every learner!

创建者 Aya M A E

Jun 26, 2019

what a useful,amazing and full of information course

创建者 Amir M M L

Apr 7, 2020

Great Value , So challenging project to work on

创建者 Jacob F

Jan 2, 2017

Great specialization and wonderful instructors!

创建者 Warawut G

Apr 5, 2022

Thank you for The Digital Marketing course.

创建者 Daniel A M H

Mar 23, 2022

very nice information put to work here

创建者 Maxwell K F

Feb 7, 2016

Great course with excellent content

创建者 Cristóbal O E

Jul 15, 2017

Best Course Online for Business!


Mar 12, 2022

excellent for marketing purpose

创建者 Catalina B

Mar 2, 2021

Unforgettable Journey!

创建者 Jaime C B

Oct 10, 2020

Great Specialization!

创建者 abo a m a m h m s

Jun 26, 2019

very imprtant program

创建者 abdullah m

Jul 27, 2017

Outstanding project !

创建者 Daniel C

Oct 16, 2018

Great specialization

创建者 Diego M

Oct 15, 2019

Its the best option

创建者 Natali B

Feb 28, 2022

Great experience!

创建者 jad d

Jan 22, 2021

enjoyed learning

创建者 Jaime A M B

Jul 5, 2019

Simply awewsome!

创建者 Ahmed M

Jan 15, 2019

very good course