课程信息
4.5
399 个评分
85 个审阅
专项课程

第 3 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为4 小时

建议:4 weeks of study, 1-3 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

CommunicationNegotiationLeadershipCommunications Management
专项课程

第 3 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为4 小时

建议:4 weeks of study, 1-3 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

Influencing Attitudes

This module discusses the first of four challenges that persuaders often face: getting people to think that what you’re proposing is a good idea. Sometimes, the reason people aren’t already doing what you want is that they’re not yet convinced that they should—that is, they don’t have sufficiently positive attitudes. This module discusses some fundamental strategies for changing people’s attitudes....
Reading
8 个视频 (总计 39 分钟), 3 个阅读材料, 1 个测验
Video8 个视频
Compliance, Persuasion, and Message Adaptation5分钟
Four Persuasion Challenges5分钟
Influencing Attitudes: Module Introduction56s
Consequence-Based Arguments5分钟
Consequence Desirability6分钟
Consequence Likelihood6分钟
Addressing Counterarguments6分钟
Reading3 个阅读材料
Meet your Professor10分钟
Course Grading and Logistics10分钟
References and Optional Readings10分钟
Quiz1 个练习
Influencing Attitudes10分钟
2
完成时间(小时)
完成时间为 24 分钟

Influencing Social Factors

Even if people have positive attitudes about what you’re proposing, social factors—what they think other people do or want them to do—might lead them to not do what you want. This module discusses several ways in which such social considerations might pose a challenge for persuaders—and discusses how to successfully influence such factors....
Reading
4 个视频 (总计 16 分钟), 1 个测验
Video4 个视频
Changing Descriptive Norms5分钟
De-emphasizing Prescriptive Norms4分钟
Changing Prescriptive Norms5分钟
Quiz1 个练习
Influencing Social Factors8分钟
3
完成时间(小时)
完成时间为 28 分钟

Influencing Perceived Ability

People can have positive attitudes about your advocated action, and all the social considerations can be lined up positively, but still people might not engage in the desired behavior—because they don’t think they can perform the action. That is, they think the behavior is too difficult, too hard to do, they lack the ability. This module discusses strategies for addressing that challenge—strategies for influencing perceived behavioral ability....
Reading
4 个视频 (总计 20 分钟), 1 个测验
Video4 个视频
The Importance of Perceived Ability5分钟
Removing Obstacles6分钟
Rehearsal and Modeling6分钟
Quiz1 个练习
Influencing Perceived Ability8分钟
4
完成时间(小时)
完成时间为 1 小时

Converting Intentions into Action

Even when people already have the desired positive attitudes, positive social factors, and high perceived ability to perform the behavior—that is, even when they intend to engage in the behavior you want—even then they might fail to do so. When people have the intentions you want but aren’t acting on them, then the challenge is to get people to convert those intentions into actions. This module discusses several strategies that can encourage people to do that. ...
Reading
6 个视频 (总计 24 分钟), 1 个测验
Video6 个视频
Prompts5分钟
Explicit Planning5分钟
Inducing Guilt6分钟
Course Summary: Adapting to the Challenge at Hand3分钟
Conclusion of Course 3 with Dean Blount1分钟
Quiz1 个练习
Converting Intentions into Action8分钟
4.5
85 个审阅Chevron Right
职业方向

25%

完成这些课程后已开始新的职业生涯
工作福利

14%

通过此课程获得实实在在的工作福利

热门审阅

创建者 DKJul 30th 2018

I found Professor O’Keefe's insights and his storytelling to be highly engaging. His videos helped me see new ways I can help my colleagues seize new opportunities to help our team. Thank you.

创建者 THFeb 3rd 2016

Excellent, the entire presentation held together well. It built on itself and the result was a cohesive sense of understanding. This is how it's done, Northwestern. This is how it's done.

讲师

Avatar

Daniel J. O’Keefe

Owen L. Coon Professor
Department of Communication Studies, School of Communication

关于 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 Organizational Leadership 专项课程

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

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