课程信息
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Learner Career Outcomes

40%

完成这些课程后已开始新的职业生涯

33%

通过此课程获得实实在在的工作福利

100% 在线

立即开始,按照自己的计划学习。

第 3 门课程(共 6 门)

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为5 小时

建议:4 weeks of study, 1-3 hours/week...

英语(English)

字幕:英语(English), 韩语

您将获得的技能

CommunicationNegotiationLeadershipCommunications Management

Learner Career Outcomes

40%

完成这些课程后已开始新的职业生涯

33%

通过此课程获得实实在在的工作福利

100% 在线

立即开始,按照自己的计划学习。

第 3 门课程(共 6 门)

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为5 小时

建议:4 weeks of study, 1-3 hours/week...

英语(English)

字幕:英语(English), 韩语

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 1 小时

Influencing Attitudes

8 个视频 (总计 39 分钟), 3 个阅读材料, 1 个测验
8 个视频
Compliance, Persuasion, and Message Adaptation5分钟
Four Persuasion Challenges5分钟
Influencing Attitudes: Module Introduction56
Consequence-Based Arguments5分钟
Consequence Desirability6分钟
Consequence Likelihood6分钟
Addressing Counterarguments6分钟
3 个阅读材料
Meet your Professor10分钟
Course Grading and Logistics10分钟
References and Optional Readings10分钟
1 个练习
Influencing Attitudes10分钟
2
完成时间为 24 分钟

Influencing Social Factors

4 个视频 (总计 16 分钟), 1 个测验
4 个视频
Changing Descriptive Norms5分钟
De-emphasizing Prescriptive Norms4分钟
Changing Prescriptive Norms5分钟
1 个练习
Influencing Social Factors8分钟
3
完成时间为 28 分钟

Influencing Perceived Ability

4 个视频 (总计 20 分钟), 1 个测验
4 个视频
The Importance of Perceived Ability5分钟
Removing Obstacles6分钟
Rehearsal and Modeling6分钟
1 个练习
Influencing Perceived Ability8分钟
4
完成时间为 1 小时

Converting Intentions into Action

6 个视频 (总计 24 分钟), 1 个测验
6 个视频
Prompts5分钟
Explicit Planning5分钟
Inducing Guilt6分钟
Course Summary: Adapting to the Challenge at Hand3分钟
Conclusion of Course 3 with Dean Blount1分钟
1 个练习
Converting Intentions into Action8分钟
4.6
124 条评论Chevron Right

来自社会影响团队管理的热门评论

创建者 DKJul 30th 2018

I found Professor O’Keefe's insights and his storytelling to be highly engaging. His videos helped me see new ways I can help my colleagues seize new opportunities to help our team. Thank you.

创建者 BApr 17th 2019

Amazing course! The teacher is great and highly skilled. There is a lot of example from studies to help you understand course concepts. The course is crystal clear and really easy to follow.

讲师

Avatar

Daniel J. O’Keefe

Owen L. Coon Professor
Department of Communication Studies, School of Communication

关于 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 组织领导 专项课程

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
组织领导

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