Sep 02, 2019
The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
Aug 30, 2015
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
创建者 Panagiota S•
Oct 16, 2016
1) Why is she speaking so so so slow? I put the playback rate at X 1,50 in order to be able to understand her.
2) She is just making a summary in bullets of the readings that we are supposed to read anyway. Nothing new in the lectures.
If it was not a part of the Specialization I would never follow that course, neither the other one taught by the same professor.
创建者 Reynaldo V•
Apr 02, 2016
The lessons on presentation skills and traditional media should have taken just one one or two minutes, and one or two slides, at most. The details and time invested really had little to do with digital marketing or the digital landscape. The use of the hand-written pros and cons was an unnecessary novelty. Regular bullet text are more readable and technically more reliable. Most of all, the presenter's style was distracting. It seemed that she was unsure of her subject matter and script. I recommend re-scripting and rehearsing the presentation -- before re-shooting it. Finally, with the rapid pace of change in digital, we should not be using reading material more than two or three years old. Five years is tantamount to a generation in the digital world.
创建者 Luis A F L•
Mar 17, 2016
Hated the course and the content. I truly regret investing my money on this course.
创建者 Karan A•
Oct 02, 2016
The instructor is very bad. She made the lectures so boring with her lack of preparation that I switched to just reading the transcript. The assignments were lacking in case studies and were very textbooky. I could have skipped this course and simply read from the E-book. Tried to get a refund but its too late so I will have to force through this one and the next. I hope it doesn't adversely affected my grades as I have scored above 96% in the previous 3 courses in this specialisation. Very disappointed and frustrated. I came to Coursera to avoid teachers and teaching styles like this. This really shakes my confidence in Coursera for future courses. Im definitely not going to pay for any courses in the future.
创建者 Juan C C P•
Feb 11, 2018
Interesting concepts, but you are going to get a felling of "you need some hands on activities in order to understand." Activities are simple.
创建者 Neda B•
Sep 09, 2015
Un-organized, scattered non professional course. All the materials keep changing during the course. Materials in each module includes readings and exams were not related. Though, I enjoyed the other courses in this series and think they were great, but I am afraid this one was a real disappointment.
May 21, 2017
The Instruction of this course is nonprofessional at all, I didn't pay money for someone to read me a book content. Im sorry but this course is waste of time.
创建者 Aboudy E F•
Mar 06, 2017
Awful teacher and explanation and material
创建者 Christine D•
Apr 23, 2016
This instructor is god-awful, I'm sorry to say. By the 3rd week, I stopped caring about this class, and my grade for that week definitely expresses my disinterest. I'm having to force myself to finish it. Has she ever taught a class before? I felt like this was her first time. Uninspired - not looking forward to her next class.
创建者 Sarah M•
Sep 06, 2016
all video lectures feel like they are just read from a paper and it takes a lot of effort to follow and engage. It is the 4th course I'm taking to get ma digital marketing specialisation and is far off the poorest. The slides don't make much sense and a lot of times I have to research stuff again on other websites to actually get the point. The quiz questions are sometimes not related to the topic. It seems like, the professor does not know enough about the subject to speak freely and engaging about the topics. I'm quite disappointed about this course and can not recommend it. I think the course should be worked over. A great example of how to do it right is Aric Rindfleischs lecture, which was engaging, challenging and very well structured
Mar 19, 2016
The professor is just reading the text. Not really a good example of interactive e-learning content.