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Digital Media and Marketing Principles, 伊利诺伊大学香槟分校

4.1
1,274 个评分
268 个审阅

课程信息

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

热门审阅

创建者 LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

创建者 BM

Oct 23, 2017

it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.

筛选依据:

258 个审阅

创建者 Kevin Ogoro

Apr 08, 2019

Great

创建者 Tal van Dijk

Apr 02, 2019

I loved the course for the instructor's clear explanation of the concepts.

Highly recommended!

创建者 Omar Said Orantes Gómez

Mar 12, 2019

I loved it! I highly and deeply recommend it!

创建者 Sharlene Vallance

Mar 11, 2019

This really is a tough, but deliciously interesting course. The lecturer does not mess around and demands your full attention at all times. If you do this course - you will love it.

创建者 Lisseth Moreira

Mar 02, 2019

Interesting course

创建者 Audrey Liu

Feb 21, 2019

Highly recommended!

创建者 Stefanie Peterson

Feb 18, 2019

Learned absolutely nothing new from this course. Material was either already known, outdated, or not relevant. Presentation was one of the worst I have ever experienced. From the power point slides to the presenter himself - all of this would need a lot of improvement. Sorry to say: this course was a waste of my time.

创建者 MOHAMED MAHMOUD HAFAD SALEH

Feb 18, 2019

great course i love it

创建者 Mohamed Yahia AbdElKader Ahmed

Feb 17, 2019

Thanks Prof. Mike

创建者 Marina Malyshok

Feb 16, 2019

I like this course. It helps me to understand the main digital media. It gave me structured information about digital world.