About this course: Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Who is this class for: This course is the third within this Specialization and it is highly recommended that you have completed at least the fourth module within Search Engine Optimization Fundamentals prior to taking this course as it requires for you to have completed an initial keyword search activity before moving forward.
Created by: University of California, Davis
Taught by: Rebekah May, SEO Manager & Lead SEO Instructor
LeadQual & UC Davis Extension
| Basic Info |
Course 3 of 6 in the
Search Engine Optimization (SEO) Specialization.
|
| Level | Intermediate |
| Commitment | 4 weeks of study, 2-3 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Introduction
Welcome to week 1! As you may remember from Module 4 within the last course, Search Engine Optimization Fundamentals, keywords are an extremely important tool for helping your customers find you in an often crowded field. Effective use of keywords on your opti...
12 videos
Graded: Optimizing A Website For Search
WEEK 2
Advanced On-Page SEO
Welcome to week 2! While keywords help users locate relevant web pages, it’s the content itself that determines whether a click converts to a sale or increased site traffic. In many corners of the SEO world, the expression “Content is King” is a generally acc...
12 videos
Graded: Advanced On-page SEO
WEEK 3
Local SEO
Welcome to week 3! In the lessons that follow, you will take a close look at local SEO strategy. You will see how to optimize your Google business pages, on-site content and external references such as citations, backlinks, and reviews to help your local busin...
10 videos
Graded: Local SEO
Graded: Local SEO Site Audit
WEEK 4
Creating an SEO Campaign
Welcome to week 4! In this module, we are going to discuss the human factor of SEO - how to manage your relationship with clients. We’ll talk about what should be discussed in the critical first meetings, how to manage your client’s expectations, and how to tr...
10 videos
Graded: Creating an SEO Campaign
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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Certificates
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Creators
University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
Great Course.
very informative
very successful course
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Excellent Course!!