课程信息
4.7
557 个评分
115 个审阅
专项课程

第 3 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

完成时间(小时)

完成时间大约为14 小时

建议:4 weeks of study, 2-3 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    Use keyword research to select best keywords to optimize your website in search results

  • Check

    Examine how to analyze, organize, create, and build content utilizing various strategies

  • Check

    Use best practices to develop a high quality local SEO approach

  • Check

    Develop a solid approach for achieving a productive and successful relationship with your client

您将获得的技能

Keyword ResearchMarketingContent MarketingMathematical Optimization
专项课程

第 3 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

完成时间(小时)

完成时间大约为14 小时

建议:4 weeks of study, 2-3 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 5 小时

Introduction

Welcome to week 1! As you may remember from Module 4 within the last course, Search Engine Optimization Fundamentals, keywords are an extremely important tool for helping your customers find you in an often crowded field. Effective use of keywords on your optimized website can result in free targeted traffic to your site, helping you to reach your business goals. In this module, you will use the keyword research you conducted in the last course and you will learn a process for selecting the best keywords to optimize your website in search results. We will look at concepts like relevancy to the site, keyword intent, how competitive the keyword is in organic search, and how well that term might convert once it receives traffic. We’ll also discuss how to identify and evaluate competitors, how to map keywords to pages, and how to create a keyword map for your clients and your own site. There is a lot to discuss in our first module, so if you are taking this course without learning the materials of module 4 within the SEO Fundamentals course, I highly recommend you complete that module before diving into this one. So, let’s get started learning how to apply keyword research!...
Reading
12 个视频 (总计 53 分钟), 1 个测验
Video12 个视频
Applying Keyword Research Introduction分钟
Why do a Competitive Analysis?2分钟
How to Perform a Competitive Keyword Analysis5分钟
Analyzing Your Competition6分钟
Develop a Plan to Compete10分钟
Competing With Page Level Information4分钟
Dealing with Larger Sites4分钟
Mapping Keywords to Pages3分钟
Questions to Ask3分钟
Keyword Mapping Processes4分钟
Creating a Keyword Map for Clients4分钟
Quiz1 个练习
Optimizing A Website For Search20分钟
2
完成时间(小时)
完成时间为 7 小时

Advanced On-Page SEO

Welcome to week 2! While keywords help users locate relevant web pages, it’s the content itself that determines whether a click converts to a sale or increased site traffic. In many corners of the SEO world, the expression “Content is King” is a generally accepted rule, and in this module we’ll examine content from many perspectives: how to analyze it, organize it, create it, make it great and build it into our strategies. You’ll also learn how to conduct effective competitive content analysis and internal content audits. And finally, you’ll learn how to create a site-wide content strategy building on the data we uncover in our study and analysis of content. ...
Reading
12 个视频 (总计 62 分钟), 1 个测验
Video12 个视频
Benefits of a Competitive Content Analysis3分钟
Dissecting the Competitive Content Analysis3分钟
What Kind of Content Will Resonate with Your Customers?4分钟
Conducting an Internal Content Audit2分钟
How to Begin Your Content Analysis5分钟
Organizing and Evaluating Content6分钟
Creating a Strategy for Optimizing Content3分钟
Domain Level Content Strategy7分钟
What Makes Content Great?7分钟
Different Types of Content and How to Use Them8分钟
Creating Impactful Content6分钟
Quiz1 个练习
Advanced On-page SEO20分钟
3
完成时间(小时)
完成时间为 5 小时

Local SEO

Welcome to week 3! In the lessons that follow, you will take a close look at local SEO strategy. You will see how to optimize your Google business pages, on-site content and external references such as citations, backlinks, and reviews to help your local business have higher visibility in the local search landscape. By the end of this module, you should be able to not only describe a bit of the history of how Google displays local searches but also utilize best practices to develop a high quality local SEO approach. ...
Reading
10 个视频 (总计 55 分钟), 2 个测验
Video10 个视频
Local SEO1分钟
Why's Local SEO Important?2分钟
Local SEO History3分钟
Current Local SEO Landscape3分钟
Organic Search Versus Paid Advertising5分钟
Google My Business!8分钟
Improving Your Local Visibility10分钟
Importance of Off-site Citations4分钟
Quality Off-site Link Building8分钟
Importance of Customer Reviews7分钟
Quiz1 个练习
Local SEO20分钟
4
完成时间(小时)
完成时间为 7 小时

Creating an SEO Campaign

Welcome to week 4! In this module, we are going to discuss the human factor of SEO - how to manage your relationship with clients. We’ll talk about what should be discussed in the critical first meetings, how to manage your client’s expectations, and how to track and report on progress toward your client’s goals. By the end of this module, you’ll have developed a solid approach for achieving a productive and successful relationship with your client....
Reading
10 个视频 (总计 51 分钟), 1 个测验
Video10 个视频
Scoping an SEO Project5分钟
Proving Your Value to Potential Clients6分钟
Managing Client Expectations8分钟
Asking the Right Questions7分钟
Importance of Achieving Quick Wins2分钟
Developing SMART Project Goals4分钟
Establishing Benchmarks and Tracking Metrics8分钟
Reporting Progress to Your Client5分钟
Course Summary1分钟
Quiz1 个练习
Creating an SEO Campaign20分钟
4.7
115 个审阅Chevron Right
职业方向

36%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利
职业晋升

11%

加薪或升职

热门审阅

创建者 SRJan 17th 2017

This course provides the essential fundamentals for optimizing a website for search. The course was a refresher in certain areas as well as helped fill in the gaps on things I didnt know.

创建者 AHMay 23rd 2017

Excellent course. There is always new and exciting information available in the ever changing world of SEO. Great insights on Google's ever-changing algorithms and methods. Thanks!

讲师

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

关于 University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

关于 Search Engine Optimization (SEO) 专项课程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

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