课程信息
4.7
2,035 个评分
475 个审阅
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为12 小时

建议:4 weeks of study, 2-4 hours/week...
可选语言

英语(English)

字幕:英语(English), 越南语, 巴西葡萄牙语

您将获得的技能

Strategic ManagementStrategic ThinkingStrategic PlanningBusiness Strategy
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为12 小时

建议:4 weeks of study, 2-4 hours/week...
可选语言

英语(English)

字幕:英语(English), 越南语, 巴西葡萄牙语

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 5 分钟

A 21st Century Approach to Business Strategy

A short intro to the Course....
Reading
2 个视频 (总计 5 分钟)
Video2 个视频
Introduction to the Course3分钟
完成时间(小时)
完成时间为 3 小时

What is strategy? And why do we care about it?

Strategy can mean a lot of things. In this module, you'll encounter examples of strategy in action that demonstrate what people mean when they talk about strategy. After completion of the module, you'll be able to: Describe examples of strategy in action; Recognize "strategic situations"; Explain the difference between strategy as "position" and strategy as "capability" (and why that matters)....
Reading
10 个视频 (总计 39 分钟), 9 个阅读材料, 5 个测验
Video10 个视频
What Strategy Is...continued3分钟
What Strategy Is...more examples1分钟
What Strategy Is...Still More1分钟
What Strategy Is...Conclusions46s
What's a Strategic Situation (and what isn't)?9分钟
Strategy's Most Famous Thought Leader: Michael Porter1分钟
The Main Ideas in Porter's "What is Strategy?"3分钟
Criticisms of Porter's Strategy as Position Approach5分钟
The Alternative View: Strategy as Capability6分钟
Reading9 个阅读材料
More on Embrace, Extend, and Extinguish10分钟
Apple iPod + iTunes and Yael Naim10分钟
Oldest McDonalds Video10分钟
A Strategic Ploy?10分钟
Summary of Mintzberg's Five Ps of Strategy10分钟
Prisoner's Dilemma Matrices10分钟
More on the Prisoner's Dilemma10分钟
Michael Porter's "What is Strategy?"10分钟
Mintzberg vs Porter10分钟
Quiz5 个练习
The Meanings of "Strategy"8分钟
Recognizing Strategic Situations4分钟
What do YOU think?2分钟
Which way do YOU lean?2分钟
Strategy as Position vs Capability8分钟
2
完成时间(小时)
完成时间为 2 小时

The Evolution of Strategy...Past Progress, Past Mistakes

Historically, strategy consulting and strategic planning have been big business. Companies have spent a lot over the years on sophisticated, high-brow "strategic" consulting. For a long time, consultants were the strategy "high-priests" of business. Until it all fell apart. Many past approaches have now fallen into disfavor, having risen spectacularly and failed even more spectacularly. Indeed, the history of business strategy making could be called a "March of Folly" (historian Barbara Tuchman uses this expression to describe a tendency in human history to repeat the same mistakes, again and again). This module explores what the past can teach us, how we might avoid repeating past mistakes....
Reading
5 个视频 (总计 42 分钟), 5 个阅读材料, 1 个测验
Video5 个视频
Strategy, Scripted and Programmed9分钟
The BCG Matrix and Growth Curve11分钟
Strategy as Multi-faceted Analysis7分钟
What We Can Learn...4分钟
Reading5 个阅读材料
The military antecedents of business strategy10分钟
Critiques of Strategic Planning10分钟
BCG's Big Ideas10分钟
Post Mortems for Porter's Approach?10分钟
Where the History of Business Strategy Leaves Us10分钟
Quiz1 个练习
Learning from the History of Business Strategy16分钟
3
完成时间(小时)
完成时间为 2 小时

Changing World, Changing Strategies

In the past several decades, a lot has changed in the world. Many more people and nations (China, India, Russia, etc) have joined the global market economy. The number of Internet users has skyrocketed and continues dramatically upward. Shipping traffic between countries has multiplied and also continues to grow. All this world change has changed the strategy situation of most companies in a big way. It means, for example, that companies in advanced economies have to compete against rivals that have structural cost advantages, because they operate in lower cost parts of the world. This module describes the shifted and shifting strategy landscape, due to the advance of technology and the relentless march of globalization. ...
Reading
5 个视频 (总计 43 分钟), 5 个阅读材料, 1 个测验
Video5 个视频
How Products, Services, and Work Now Move Easily Around the Globe10分钟
How the Competitive Game Shifts in a Globalized World6分钟
The World's Most Sophisticated Differentiation Strategies?11分钟
Aesthetics...the Last Frontier of Sustainable Advantage?7分钟
Reading5 个阅读材料
Internet Growth, Shipping Traffic Growth10分钟
The Realities of the Globalised World10分钟
Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds10分钟
The Future of Competitive Strategy? The Example of Vipp10分钟
Hyper Competition and Hyper Differentiation Described10分钟
Quiz1 个练习
Strategic Implications of Changes in the World10分钟
4
完成时间(小时)
完成时间为 3 小时

Capstone Project Intro -- Strategy in a 21st Century Creative Company

An up-and-coming (and very ambitious) design firm is unexpectedly invited to bid for a work against more prominent competitors. The job: Design the logo and other elements of the public identity of the national sports team. Winning will vault e-Types to much greater prominence. Their work will be displayed on TV and on t-shirts. And they believe they have what it takes to win. But there's a problem. The e-Types designers, who have always thought of themselves as design revolutionaries, don't like the guidance they're receiving from this somewhat conservative client. In short, the designers think what the client is asking for is BORING. It's not the kind of work they want to do or be known for...now or ever! Meanwhile, more business oriented e-Types managers and staff can hardly believe what they're hearing from the designers -- don't they see the opportunity? This is business and there's money to be made. The designers should GET OVER THEMSELVES and satisfy the customer. Right? Controversy grips e-Types. At stake: what kind of company will they be going forward? Can they continue to be revolutionary and still satisfy their growth ambitions? Or is it time for them to "grow up" in order to appeal to a wider range of customers. The battle is on for the soul of this company -- what will YOU recommend?...
Reading
5 个视频 (总计 11 分钟), 4 个阅读材料, 1 个测验
Video5 个视频
e-Types execs explaining how they think about their business2分钟
A Major Controversy - At Stake: The Future and Soul of the Company4分钟
e-Types partners debating which design to present to TD1分钟
Questions We Ask You To Consider...1分钟
Reading4 个阅读材料
Some Samples of e-Types Work10分钟
IMPORTANT Additional Details on Your Final Assignment10分钟
References and Additional Resources10分钟
One last thing...10分钟
4.7
475 个审阅Chevron Right
职业方向

21%

完成这些课程后已开始新的职业生涯
工作福利

19%

通过此课程获得实实在在的工作福利

热门审阅

创建者 TVSep 21st 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

创建者 SMay 13th 2017

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

讲师

Avatar

Robert Austin

Professor, Management of Creativity and Innovation
Department of Management, Politics, and Philosophy

关于 Copenhagen Business School

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

关于 Strategic Management and Innovation 专项课程

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Strategic Management and Innovation

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