课程信息
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第 1 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为12 小时

建议:4 weeks of study, 2-4 hours/week...

英语(English)

字幕:英语(English), 越南语, 巴西葡萄牙语
User
学习Course的学生是
  • Risk Managers
  • Chief Financial Officers (CFOs)
  • Business Developers
  • Executive Assistants
  • Operations Analysts

您将获得的技能

Strategic ManagementStrategic ThinkingStrategic PlanningBusiness Strategy
User
学习Course的学生是
  • Risk Managers
  • Chief Financial Officers (CFOs)
  • Business Developers
  • Executive Assistants
  • Operations Analysts

第 1 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为12 小时

建议:4 weeks of study, 2-4 hours/week...

英语(English)

字幕:英语(English), 越南语, 巴西葡萄牙语

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 5 分钟

A 21st Century Approach to Business Strategy

2 个视频 (总计 5 分钟)
2 个视频
Introduction to the Course3分钟
完成时间为 3 小时

What is strategy? And why do we care about it?

10 个视频 (总计 39 分钟), 9 个阅读材料, 5 个测验
10 个视频
What Strategy Is...continued3分钟
What Strategy Is...more examples1分钟
What Strategy Is...Still More1分钟
What Strategy Is...Conclusions46
What's a Strategic Situation (and what isn't)?9分钟
Strategy's Most Famous Thought Leader: Michael Porter1分钟
The Main Ideas in Porter's "What is Strategy?"3分钟
Criticisms of Porter's Strategy as Position Approach5分钟
The Alternative View: Strategy as Capability6分钟
9 个阅读材料
More on Embrace, Extend, and Extinguish10分钟
Apple iPod + iTunes and Yael Naim10分钟
Oldest McDonalds Video10分钟
A Strategic Ploy?10分钟
Summary of Mintzberg's Five Ps of Strategy10分钟
Prisoner's Dilemma Matrices10分钟
More on the Prisoner's Dilemma10分钟
Michael Porter's "What is Strategy?"10分钟
Mintzberg vs Porter10分钟
5 个练习
The Meanings of "Strategy"8分钟
Recognizing Strategic Situations4分钟
What do YOU think?2分钟
Which way do YOU lean?2分钟
Strategy as Position vs Capability8分钟
2
完成时间为 2 小时

The Evolution of Strategy...Past Progress, Past Mistakes

5 个视频 (总计 42 分钟), 5 个阅读材料, 1 个测验
5 个视频
Strategy, Scripted and Programmed9分钟
The BCG Matrix and Growth Curve11分钟
Strategy as Multi-faceted Analysis7分钟
What We Can Learn...4分钟
5 个阅读材料
The military antecedents of business strategy10分钟
Critiques of Strategic Planning10分钟
BCG's Big Ideas10分钟
Post Mortems for Porter's Approach?10分钟
Where the History of Business Strategy Leaves Us10分钟
1 个练习
Learning from the History of Business Strategy16分钟
3
完成时间为 2 小时

Changing World, Changing Strategies

5 个视频 (总计 43 分钟), 5 个阅读材料, 1 个测验
5 个视频
How Products, Services, and Work Now Move Easily Around the Globe10分钟
How the Competitive Game Shifts in a Globalized World6分钟
The World's Most Sophisticated Differentiation Strategies?11分钟
Aesthetics...the Last Frontier of Sustainable Advantage?7分钟
5 个阅读材料
Internet Growth, Shipping Traffic Growth10分钟
The Realities of the Globalised World10分钟
Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds10分钟
The Future of Competitive Strategy? The Example of Vipp10分钟
Hyper Competition and Hyper Differentiation Described10分钟
1 个练习
Strategic Implications of Changes in the World10分钟
4
完成时间为 3 小时

Capstone Project Intro -- Strategy in a 21st Century Creative Company

5 个视频 (总计 11 分钟), 4 个阅读材料, 1 个测验
5 个视频
e-Types execs explaining how they think about their business2分钟
A Major Controversy - At Stake: The Future and Soul of the Company4分钟
e-Types partners debating which design to present to TD1分钟
Questions We Ask You To Consider...1分钟
4 个阅读材料
Some Samples of e-Types Work10分钟
IMPORTANT Additional Details on Your Final Assignment10分钟
References and Additional Resources10分钟
One last thing...10分钟
4.7
533 个审阅Chevron Right

39%

完成这些课程后已开始新的职业生涯

26%

通过此课程获得实实在在的工作福利

来自战略管理的热门评论

创建者 TVSep 21st 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

创建者 SMay 13th 2017

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

讲师

Avatar

Robert Austin

Professor, Management of Creativity and Innovation
Department of Management, Politics, and Philosophy

关于 哥本哈根商学院

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

关于 战略管理与创新 专项课程

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
战略管理与创新

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