Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.
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商业战略 专项课程弗吉尼亚大学课程信息
77,661 次近期查看
学生职业成果
36%
通过此课程获得实实在在的工作福利
20%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
Some familiarity with business is helpful, but not required.
完成时间大约为10 小时
英语（English）
字幕：英语（English）, 韩语, 阿拉伯语（Arabic）
您将学到的内容有
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
您将获得的技能
Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition
学生职业成果
36%
通过此课程获得实实在在的工作福利
20%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
Some familiarity with business is helpful, but not required.
完成时间大约为10 小时
英语（English）
字幕：英语（English）, 韩语, 阿拉伯语（Arabic）
提供方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
教学大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis. Let's get started.
完成时间为 2 小时
8 个视频 （总计 49 分钟）, 4 个阅读材料, 1 个测验
8 个视频
The Dynamic Capabilities Perspective6分钟
Introduction to the Competitive Life Cycle8分钟
Competitive Life Cycle: Common Patterns9分钟
Why Incumbent Firms Fail or Survive8分钟
Competitive Life Cycle Analysis7分钟
Module Lessons1分钟
Strategist's Toolkit: Competitive Life Cycle Analysis3分钟
4 个阅读材料
Course Overview10分钟
Course Requirements10分钟
Get to Know Your Classmates10分钟
Using the Discussion Forums10分钟
1 个练习
Dynamic Strategy40分钟
完成时间为 2 小时
International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis.
完成时间为 2 小时
9 个视频 （总计 54 分钟）
9 个视频
Patterns of Internationalization7分钟
Where to Compete4分钟
Entering Foreign Markets: Exporting5分钟
Entering Foreign Markets: Licensing and Alliances5分钟
Entering Foreign Markets: Foreign Direct Investment4分钟
Foreign Direct Investment: Entry Mode5分钟
Module Lessons4分钟
Strategist's Toolkit: Internationalization Analysis8分钟
1 个练习
International Strategy40分钟
完成时间为 1 小时
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix.
完成时间为 1 小时
9 个视频 （总计 42 分钟）
9 个视频
Financial Reasons to Diversify5分钟
Operational Reasons to Diversify4分钟
Strategic Reasons to Diversify6分钟
Why Firms Exist: Theory of the Firm7分钟
Limits on Firm Scope4分钟
The Right Degree of Diversification2分钟
Module Lessons1分钟
Strategist's Toolkit: Diversification Matrices3分钟
1 个练习
Diversification Strategy40分钟
完成时间为 5 小时
Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis.
完成时间为 5 小时
8 个视频 （总计 42 分钟）, 1 个阅读材料, 3 个测验
8 个视频
Creating Value for Stakeholders5分钟
Aligning Key Stakeholders5分钟
Aligning Secondary Stakeholders6分钟
Sources of Institutional Pressure9分钟
Value Creation and Your Values3分钟
Module Lessons3分钟
Strategist's Toolkit: Stakeholder Analysis4分钟
1 个阅读材料
Assignment Overview20分钟
2 个练习
Stakeholder Strategy40分钟
Practice Reviewing an Assignment30分钟
关于 商业战略 专项课程
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
常见问题
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注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
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您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
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