Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). Top-ranked faculty will introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.
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商业战略 专项课程弗吉尼亚大学课程信息
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第 2 门课程（共 5 门）
初级
Some familiarity with business is helpful, but not required.
完成时间大约为10 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 韩语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
您将学到的内容有
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
您将获得的技能
- Strategic Management
- Strategic Thinking
- Business Strategy
- business competition
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 5 门）
初级
Some familiarity with business is helpful, but not required.
完成时间大约为10 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 韩语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
提供方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
授课大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis. Let's get started.
完成时间为 2 小时
8 个视频 （总计 49 分钟）, 4 个阅读材料, 1 个测验
完成时间为 2 小时
International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis.
完成时间为 2 小时
9 个视频 （总计 54 分钟）
完成时间为 1 小时
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix.
完成时间为 1 小时
9 个视频 （总计 42 分钟）
完成时间为 5 小时
Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis.
完成时间为 5 小时
8 个视频 （总计 42 分钟）, 1 个阅读材料, 3 个测验
审阅
- 5 stars80.93%
- 4 stars15.76%
- 3 stars2.19%
- 2 stars0.59%
- 1 star0.49%
来自高级企业战略的热门评论
由 SC 提供Jun 19, 2022
I enjoyed being in the Advance Business Strategy class, my understanding and expertise has alleviated. Thank you for being wonderful professors.
由 HI 提供Dec 13, 2021
I have gained much more than I expected, so now I'm going to develop my business.
Massive thanks and appreciation to professor Michael and Jared.
Sincerely,
-Habib
由 KB 提供Jun 2, 2020
Very good. The various real-life examples given by both the instructors were instrumental to this course being a very well rounded course in business strategy
由 PM 提供Dec 15, 2015
Hi,
The course lessons are practical, with case studies that helps you to internalize the concepts and visualize ways that you can apply it realistic examples.
关于 商业战略 专项课程
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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