课程信息
4.8
1,056 个评分
221 个审阅
专项课程

第 1 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

Some familiarity with business is helpful, but not required.

完成时间(小时)

完成时间大约为15 小时

建议:4 weeks of study, 2-5 hours/week...
可选语言

英语(English)

字幕:英语(English), 越南语, 巴西葡萄牙语

您将学到的内容有

  • Check

    How to use the SWOT, competitor, and environmental analysis tools

  • Check

    How to assess an industry's structure and how the competitive dynamics in an industry affect profitability

  • Check

    How to complete a capabilities analysis and how to use this analysis to guide decision making

  • Check

    How to analyze the advantages and disadvantages of four generic competitive positions

您将获得的技能

Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
专项课程

第 1 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

Some familiarity with business is helpful, but not required.

完成时间(小时)

完成时间大约为15 小时

建议:4 weeks of study, 2-5 hours/week...
可选语言

英语(English)

字幕:英语(English), 越南语, 巴西葡萄牙语

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Introduction to Strategic Analysis

Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!...
Reading
12 个视频 (总计 63 分钟), 6 个阅读材料, 1 个测验
Video12 个视频
Strategic Analysis4分钟
The Strategist's Challenge6分钟
Fundamental Principle of Business Strategy6分钟
Competitive Markets6分钟
A Little Calculus2分钟
Two Perspectives on Economic Rents7分钟
Module Lessons1分钟
Strategist's Toolkit: SWOT Analysis2分钟
Strategist's Toolkit: Competitor Analysis2分钟
Strategist's Toolkit: Environmental Analysis3分钟
Google Case Debrief14分钟
Reading6 个阅读材料
Course Overview10分钟
Course Requirements10分钟
Get to Know Your Classmates10分钟
Using the Discussion Forums10分钟
Google Inc: Buy, Sell, or Hold?10分钟
Begin the Competitive Position Assignment10分钟
Quiz1 个练习
Introduction to Strategic Analysis24分钟
2
完成时间(小时)
完成时间为 2 小时

Analyzing Industry Structure

Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!...
Reading
11 个视频 (总计 79 分钟), 2 个阅读材料, 1 个测验
Video11 个视频
Threat of Entry, Part 19分钟
Threat of Entry, Part 24分钟
Threat of Substitutes10分钟
Bargaining Power of Buyers, Part 17分钟
Bargaining Power of Buyers, Part 26分钟
Bargaining Power of Suppliers5分钟
Intensity of Rivalry9分钟
Module Lessons3分钟
Strategist's Toolkit: Five Forces Analysis4分钟
Red Hook Brewing Case Debrief12分钟
Reading2 个阅读材料
Redhook Brewing Company10分钟
Reminder: Competitive Position Assignment10分钟
Quiz1 个练习
Analyzing Industry Structure24分钟
3
完成时间(小时)
完成时间为 2 小时

Analyzing Firm Capabilities

Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'll get a chance to apply this tool. Happy analyzing!...
Reading
9 个视频 (总计 53 分钟), 2 个阅读材料, 1 个测验
Video9 个视频
Value Chain5分钟
Alignment6分钟
Sustainability: Imitation7分钟
Sustainability: Durability4分钟
Building Capabilities8分钟
Module Lessons1分钟
Strategist's Toolkit: Capabilities Analysis2分钟
Apple Case Debrief9分钟
Reading2 个阅读材料
Apple (Computer) Inc.10分钟
Reminder: Competitive Position Assignment10分钟
Quiz1 个练习
Analyzing Firm Capabilities24分钟
4
完成时间(小时)
完成时间为 4 小时

Determining Competitive Position

Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!...
Reading
8 个视频 (总计 48 分钟), 4 个阅读材料, 3 个测验
Video8 个视频
Generic Competitive Positions, Part 18分钟
Generic Competitive Positions, Part 27分钟
Mapping Competitive Positions6分钟
Which Position Is Best?5分钟
Module Lessons2分钟
Strategist's Toolkit: Strategy Maps4分钟
Piaggio Case Debrief7分钟
Reading4 个阅读材料
Piaggio10分钟
Assignment Overview10分钟
Assignment Rubric10分钟
Sample Assignment Submission10分钟
Quiz2 个练习
Determining Competitive Position24分钟
Peer Review Practice20分钟
4.8
221 个审阅Chevron Right
职业方向

20%

完成这些课程后已开始新的职业生涯
工作福利

27%

通过此课程获得实实在在的工作福利

热门审阅

创建者 TMMay 2nd 2018

This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.

创建者 SAOct 16th 2017

Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.

讲师

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

关于 University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

关于 Business Strategy 专项课程

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

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