May 27, 2020
For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.
Jan 21, 2022
Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course
创建者 Bach N L•
Aug 30, 2017
The course provide me an overview about Content Marketing and also gain my acknowledgment so much. Through the course, I understand clearly about the elements of a good content, how to attract customer, empathy and experience map, types of content and the important of landing page. It very interesting and useful for content marketers. Lets try it out!
创建者 Anca G•
Apr 8, 2020
This course delivers amazing content for someone who is being introduced to the concept of Content Marketing for the first time. The videos and podcasts, the exercises and the 2 assignments were very helpful. The instruction is superb and the content is really good and interesting. I had a lot of fun learning the material presented in this course!
创建者 Rachelle Q•
May 18, 2020
This is a course I tremendously learned from and enjoyed at the same time! I've been doing Marketing and Communications for quite some time now, and this course truly helped me become better in what I do - especially learning about different framework and strategic types of content that'll make an impact to the business. Highly recommended. :)
创建者 Ej J L•
Oct 11, 2020
Perfect for beginners! They also provided downloadable e-books you can always refer to in the future. I just hope they also provided a transcript for the podcasts, specially for learners who has english only as a second language. Still, I enjoyed this course! I learned so much and I want to learn more by subscribing to their website.
创建者 Chezca D•
Nov 12, 2020
I am beyond thankful for this course. I learned more here than I learned in my college years. I really felt like I was in an actual classroom setting with a cool professor when I took this. And the materials provided are gold! This whole course sure is an investment for the long run in your content marketing journey as a profession.
创建者 Simone C•
May 19, 2020
This course was a game-changer! I had to re-evaluate the content of my entire blog, which proves how much I learned... and still have to. But I'm excited! I am more engaged and focused than ever on the subject of content marketing. I recommend this course to anyone who wants to feel the same. Thank you UCA, Davis and Sonia Simone!
创建者 Rudresh s•
Jun 9, 2019
Nicely structured course touching upon all the aspects of Content and Copy writing . The instructor is great and easily conveys the concept of the course and modules. Very practical assignments to test the knowledge. I definitely feel more confident in terms of creating content strategy for a website, blog, social media channels.
创建者 Angela H•
May 20, 2020
This course was well worth it. The information was thorough and illuminating. I learnt a lot and was definitely elevated to a higher level of thinking and doing. The instructor was on-point in delivering the lessons and the assignments were useful in allowing you to test and challenge your knowledge and skills. AWESOME programme!
创建者 Vittoria B•
Nov 2, 2017
I really enjoyed this curse. Very interesting and effective! I learned so much and can't wait to put all this in practice with my blog. Only little remark, I would have appreciated my assignments being reviewed by the instructor, not by (still unqualified) peers. This to have more constructive critics and suggestions to improve.
创建者 Phạm T H T•
Jul 26, 2022
This course is full of useful knowledge about content marketing. Highly recommend this course to anyone who's learning to be a content marketer or copywriter. With those organized lessons from the course, I'm quite confident that everybody will get a comprehensive view of what content marketing is and what it should and can do.
创建者 Sri K•
Jul 9, 2020
I enjoyed participating in this course because it was easy to follow,Fantastic teachers! Thank you very much .
With this course, I can have more knowledge about content marketing, I learn more about business process, building professional brand, 5P approach,7A framework, mapping, type of content and effective content promotion.
创建者 Nelson N N•
May 25, 2020
I met this course at a time I was giving up on digital marketing as my content strategy failed most times to convert. This course has not only taken me through the strategy that is getting me making money through conversion but also has transformed me into what I describe as the 'strategic content marketer of the new age'.
创建者 MD R I (•
Apr 24, 2021
It's a very well-designed course. I have learned so many things that have really made a difference in my personal and professional life. Thanks, UC Davis for offering such a great course, and I also thank Sonia Simone for conducting the course the way it should be. I wish we have such teachers like you at my university.
创建者 I M•
Aug 9, 2020
I really did learn a lot from this course, and I'm grateful that I took the chance to indulge myself in it. I was so captivated that I finished the whole thing in five days! Writing has always been a passion of mine, and the fact that this course helped me improve my skill goes to show how amazing and effective it is!
创建者 Amirreza E•
Jun 1, 2020
The course was awesome, really liked the Videos, Podcasts, and Reading material and have learned so much from them. Stuff i have already started implementing in my work as a student Association's Head of Content Marketing.
It was explained so well that you can use it for any possible content marketing scenario!
创建者 Anshu M•
Jul 20, 2020
Great efforts by all the speakers, especially by Sonia ma'am. You're really a great teacher and moreover helped me to understand everything about content marketing strategies. Plus, I will never forget the value of 'A' in my life as my name also starts with the same alphabet. Thanks a lot for all your help.
创建者 Aditi L•
Jul 2, 2020
A great experience!!
Coursera enables all the users to develop their skills and knowledge by providing great courses with a combination of theoretical and practical aspects which help us better understand the topics and excel in it. I guess its a perfect way by which an individual can develop his/her career.
创建者 Chandrika B•
Jul 16, 2021
This course not only fulfilled my learning objectives, but went over and above in equipping me with the knowledge that I have already begun applying. The topics covered have been truly helpful in helping me understand the Strategy of Content Marketing, and how it can worked upon to create and add value.
创建者 Vijay R•
Jun 25, 2020
It was a great experience and learning process. Got to know the minute intricacies of developing strategic content and ways to get the audience and retain them. From 7A framework to empathy mapping it was a great journey of gaining knowledge.
A small advice, the audio quality of podcasts can be improved
创建者 Cintia M•
Jun 21, 2020
Sonia was an incredible professor. The way she explained the material made it very easy to retain. One can also tell that she enjoys teaching and takes her work very seriously. Thank you so much for the new skills. My marketing confidence has skyrocketed and I feel like i have a leg up on competitors.
创建者 Parth S•
Aug 28, 2020
I found this really helpful in understanding how the content is prepared what is empathy and behavior mapping the tools to measure the performance and kind of content that I need to create to get best engaging community over my social media profiles and also I did learn basics of personal branding.
创建者 Kristin L•
Jun 8, 2020
fantastic course overall! truly learnt so SO much about marketing and blog/copy writing. and, the best part about this online course is that it's completely free but you gain so much more than you had initially started off as. thus, highly highly recommend (great way to spend your extra time on)!!!
创建者 Andrea C R•
Apr 27, 2020
Definitely RECOMMEND this course! If you are a copywriter and you think there´s nothing else to learn, then join this course, I´m sure you´ll be glad to be proven wrong, cause it´s just amazing. And so student friendly. Super clear. So much uselful material. Sonia is awesome, you´re gonna love it!
创建者 Rayeed H•
Jun 5, 2020
Sonia Samone is absolutely the right person to teach this course. She knows exactly what she is talking about and her delivery is kind. An instructor you want to learn from. The course itself provides you with tons of resources and for a beginner I believe you can't ask for much more than this.
创建者 65 O R s•
Aug 16, 2020
This course very good and everyone who prefers to handle blog, website or he may be writer must do this course.
One thing lags in this course is the Peer Graded Assignments. Our work is checked by other member who is doing this course So we don't get marks according to our work or assignments.