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返回到 市场营销专业人士所需的数字分析:市场营销分析实践

学生对 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:市场营销分析实践 的评价和反馈

4.5
2,669 个评分
552 条评论

课程概述

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

热门审阅

JJ

Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

筛选依据:

401 - 市场营销专业人士所需的数字分析:市场营销分析实践 的 425 个评论(共 542 个)

创建者 Jocelyn

Mar 22, 2020

I hope the instructor can teach more practical skills of common analysis softwares.

创建者 nasreddine H

Sep 15, 2015

Good intro to implement marketing analytics principal, especially lecture 5 onward.

创建者 Smith M

Sep 11, 2019

Insightful and user-friendly course.

Would definitely recommend it to my collogues.

创建者 Ana L B

Aug 16, 2016

I liked the 5 highlights per lesson - it helped recap the most important content.

创建者 Dove

Dec 08, 2018

Nice course! Easy to follow. I'm looking forward to some more in-depth course!

创建者 Deep J G

Jun 13, 2020

I really liked this course. However, I was expecting more hands-on session.

创建者 Iveta E

Sep 25, 2019

Easy to follow, but I expected more practical assignments from this course.

创建者 Ng K W

Nov 12, 2016

Great, though some parts felt like the lecturer was reading off the slides.

创建者 Sasidar T

Jul 14, 2020

Nice margin course to know how to conduct an analysis on digital domain.

创建者 SANDEEP R M

Dec 15, 2019

A little more hands on use of tools would have been a great advantage.

创建者 Gilles M

Feb 29, 2016

Great course. One drawback: exercises are not oriented towards actions

创建者 FERNANDA G R

Jul 01, 2020

Very good course but a little bit repetitve with the previous course.

创建者 Victor N d V B

May 18, 2020

I think it helped me a lot, but not "in practice" as I was expecting.

创建者 Melissa D

Apr 10, 2017

Great course, with really good information. Instructor is excellent.

创建者 Alejandro M

Mar 20, 2017

Excellent Course, but is not for beginners.

Excellent Professor too.

创建者 Cristóbal O E

Jan 11, 2017

Excellent course for Marketing professionals as well as for novices

创建者 Juan S D

Mar 03, 2016

Mejor que el anterior, es posible interactuar más con lo aprendido.

创建者 Jey G

Jun 30, 2020

Really good concepts but th course does not have much practice.

创建者 Diego M

Dec 07, 2019

Some content is outdated in Week 4. For the rest, great course!

创建者 Sangeetha

Sep 24, 2016

Good, however the instructor videos could be better in content.

创建者 Sumair N B

Oct 16, 2019

The course gives us a good understanding of analytical tools.

创建者 Mari

Mar 02, 2017

Great use of information that can be put to use immediately!!

创建者 Eugenia D

Jan 05, 2016

It is quite basic but gives a nice overview of the subject.

创建者 于若颖

May 10, 2018

This course really helped me to improve my working methods

创建者 Luis A V V

Apr 16, 2020

I love the videos and explanation of each module.