Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.
Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.
创建者 Rishabh g•
I do not understand that even after completing the entire 6 courses i Specialization, I am unable to access the Capstone. And there is no help available at all.
Rest of the things are good in the course. Excellent faculty and material.
Suggestion: we should add as an activity- A blog/article writing to be published on Coursera page.
创建者 Bhushan P•
The professor, as always, has a good fun+teaching way of putting things across, which works for me. However, the course material needs to be looked at, as a couple of videos have wrong transcripts and students have raised the issue as far as 3 months back but to no avail.
创建者 Marcell N•
The other courses in the specialization were not so strong. Rather superficial, for newbs. This one had more depths and went into a rarely studied field. Plus the humor of Prof. Aric is great.
创建者 Jennifer N•
I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.
创建者 Magda G C V•
Very good course. At the begining, modules are kind of long and maybe not necessarily to explain the concepts but just to explain the examples. Could be done shorter.
创建者 Subhajyoti C•
I like the presentation however not sure if it meant sense to have so many exercises. They ofcourse did add value but needed some diversity.
创建者 Joseph P•
Answers required are typically 3 sentences to 5 bullets. Could have been more challenging in regards of thought experiment essays.
创建者 Mehrdad k•
thank you so much from all people who worked hard to create.this nice course
创建者 Brett C M•
A good addition to bookend the Digital Marketing Specialization.
创建者 Ankitha P•
was interesting. All the interviews were insightful
创建者 PURNIMA M•
this course needs new updates and latest examples
创建者 Akhil A•
It was a unique course in itself.
创建者 Maria L C•
Interesting and authentic!
创建者 Ahmed M•
创建者 Amit B•
创建者 Jamie S•
I really enjoy Aric's teaching style. The interviews at the end of each module were informative. Overall this course in the Digital Marketing Series was less relevant to my job.. but it was very interesting.
创建者 Amruta M•
Though the concept of the course is very good, the material seems to be repetitive. The course feels stretched in its 4th week. Professor is undoubtedly very convincing and delivers the course well.
创建者 Andrea C•
I enjoyed the course and received a good grade; however, I did not receive a certificate with my name on it like in other courses.
Professor has a good style.
Informed me of a few new things.
The content of this course could have been done in a reading or a few videos. The topic was not so broad and it was beaten to death.
The problem with this and other courses is they have not even fully done the math of digital marketing - so how can anyone really understand all of it.
Other courses - and I am not saying all are better at all - give you handouts and templates with what you need.
创建者 Jon N•
As much as I'd like to say nice things, I can't. This is a filler course that has nothing to do with the larger specialization of digital marketing. There were a few interesting things that you MIGHT be able to make an argument are relevant (distantly), but that content could have been put in a single week class. I think it's too long, and there's too much that isn't relevant. Unfortunately, it's required to get to the capstone.
创建者 Elina D•
Course structure: 70% peer graded assignments and quizzes, 15% the professor bragging about his 3D printing lab, 10% students opinions, 5% of information. If you are not doing this as a part of marketing specialization, it is not worth your time. Look into prof. Yao courses from Illinois university instead.
创建者 Carol F•
Read only the first class materials and stopped. Not updated in years and two links don't work. My sense is that this is a waste of time.
创建者 Michael T•
Had a very difficult time receiving reviews to advance to the capstone class.
创建者 Tanusree B•
Very poor as they are asking for payment twice as I had already paid the full amount once . They have started the course 5 in October but asking for charges from us for their delay in course lectures. We don't want to pay 11000 for an online course as once it is already paid.
创建者 Cecil W•
Coursera is a terrible platform. Had to chat with tech support three times during the specialization. They are complete idiots.