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学生对 伊利诺伊大学香槟分校 提供的 The Digital Marketing Revolution 的评价和反馈

4.7
1,012 个评分
260 条评论

课程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

AS
Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK
Apr 1, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

筛选依据:

101 - The Digital Marketing Revolution 的 125 个评论(共 255 个)

创建者 Nikolaos S

Aug 16, 2021

V​ery nice course. Professor Rindfleisch has done an excellent job creating such a unique course!

创建者 landon n

Aug 3, 2021

iI am very grateful and happy for what i have learnt in this course marketing in an analog world.

创建者 Enoch D A

May 10, 2020

A good course if your are looking to understand how digital and analog works in the market space

创建者 Eliseo J P

Aug 11, 2020

This is the best course i have taken so far. I was not bored at any point and rich in insights.

创建者 Robert M

Dec 2, 2019

Excellent job with reading matters, video lectures, guest participation and content. Thank you

创建者 Andres P

Oct 4, 2018

This course is the perfect complement upgrade the strategical mindset on digital marketing!

创建者 Asala Y Z A

Dec 25, 2020

Love it Love it Love it , It's more than just a digital marketing course, THANKS TO ARIC!

创建者 Andrew C

Nov 30, 2017

Excellent course! Emphasizes importance of analog in an ever increasing digital world.

创建者 Reynaldo C A

Nov 12, 2019

Very informative and interesting class facilitated by awesome Professor Aric Rindflich.

创建者 Andrew D

Oct 31, 2020

Great class. Interesting topics, thought provoking exercises, and a fun instructor.

创建者 Natyeli M

Aug 7, 2020

Excellent class! Normally I don't rate the classes but this one is really good!

创建者 Rajat P

Sep 5, 2019

It is an amazing course with great insights and Aric is an exceptional teacher!

创建者 Hiroany D V C F

Aug 15, 2020

Good course! Thanks Aric you are a very good teacher, you explain very well!

创建者 Siddharth C

Jun 28, 2020

I enjoyed doing this course and could relate to my experience as a marketer.

创建者 Sai S S

Nov 27, 2019

Best course of the specialization. Should be made the first of the series.

创建者 Elizabeth N M

Jan 19, 2021

Such a good course ,i learnt so much about digital and analogue marketing

创建者 Ahmar S

Nov 6, 2019

Very well taught and the Professor is very passionate about this subject.

创建者 Siddharth

Jul 13, 2020

Well designed course with a fairly good amount of coursework. Loved it!

创建者 Tara M

Feb 6, 2018

so interesting learning about new technologies and their implications

创建者 Precious B

Nov 3, 2020

Great course. Instructor was engaging, knowledgable and personable.

创建者 Ardra A K

Oct 9, 2020

Wonderful course! It was very engaging and interesting to complete.

创建者 Vanessa E O M

Mar 26, 2021

Super good examples, easy to follow, thank you for the knowledge.

创建者 Brett H

Nov 3, 2020

Good course, short and sweet with lots of though provoking ideas

创建者 Raiane M C

Aug 6, 2020

The course is very helpful and the professor is amazing and fun.

创建者 Yves V Z

Nov 6, 2019

I learned a lot especially I did not what expect when I started.