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学生对 伊利诺伊大学香槟分校 提供的 The Digital Marketing Revolution 的评价和反馈

4.7
1,017 个评分
260 条评论

课程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

AS
Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK
Apr 1, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

筛选依据:

201 - The Digital Marketing Revolution 的 225 个评论(共 257 个)

创建者 Stefen B

Jan 10, 2022

Great course

创建者 Eduardo .

Apr 12, 2021

Great Course

创建者 Aber H

Nov 13, 2020

great course

创建者 VAIBHAV C

Aug 26, 2020

nice course.

创建者 Murtuza Z H K

Jul 31, 2018

Great course

创建者 Sarunya W

Jul 5, 2018

Great course

创建者 Vibol M

Feb 16, 2018

very usefule

创建者 RUSSELL M

Nov 6, 2017

Great Course

创建者 Minghao G

Apr 6, 2020

great class

创建者 Jonathan E U V

Nov 29, 2019

Excellent.

创建者 Gagan B

Nov 25, 2021

Good work

创建者 vayugundla v p

Aug 9, 2021

excellent

创建者 Sandra l c c

Apr 28, 2021

excellent

创建者 Samantha L M

Nov 4, 2020

Awesome!

创建者 Shubham D

Jan 22, 2020

awesome

创建者 Marija G

May 24, 2021

Good!

创建者 Gaurav B

Dec 16, 2019

Great

创建者 Eryl C

Jan 20, 2022

BEST

创建者 Saurav D

Jan 13, 2022

Good

创建者 邱舒敏

Aug 23, 2021

good

创建者 Nitesh N

Oct 4, 2020

good

创建者 Sudeepti P

Jan 24, 2020

Good

创建者 Ali a

Nov 6, 2020

c,,

创建者 Vikash K P

Dec 20, 2021

OK

创建者 Deleted A

Aug 19, 2019

G